Product Management 101

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The document discusses what it takes to create a world-class product. It outlines the skills and mindset needed for a product manager, including understanding human psychology, anticipating trends, being data-driven and decisive, while also dreaming big. A key part of developing a successful product is understanding customers, leveraging core competencies, and satisfying both internal and external customer demands while learning from competition. It's important for product managers to thoughtfully consider whether they are truly creating value and not just adding new features or viewing launches as success.

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WHAT IT TAKES TO CREATE A
WORLD-CLASS PRODUCT
Deepak Goel
www.karmacircles.com/deepak

MY JOURNEY
➤ Sr. Product Manager at
Microsoft
➤ Director Product Management
at Coupons.com
➤ Chief Product Officer at
IndiaHomes
➤ Chief Product Officer at
Packback
➤ CEO at KarmaCircles
➤ Experience across product
types (consumer, enterprise,
mobile, social & platform)

WHAT IS A PRODUCT?
➤ Solves a specific problem
➤ Has success metrics
➤ Scalable

PRODUCT MANAGER
➤ Builds and launches new
products
➤ Refines existing products
➤ Partners with design and
engineering
➤ Accountable with little to
no authority

SKILLS IT TAKES
➤ Understands human
psychology
➤ Knows what’s the next big
thing
➤ Dreams big but feet on the
ground
➤ Decisive
➤ Data-driven
➤ Leadership skills
➤ Technical skills

HOW TO CREATE?
➤ Form strong opinion about
various market trends
➤ Understand your
customers
➤ Leverage your core
competence
➤ Satisfy demands of
existing customers
(internal and external)
➤ Learn from competition
< = >

BE MINDFUL
➤Are you truly creating
value?
➤You may or may not be
user of your product
➤Launching a product isn’t
success
➤Adding new features
doesn't necessarily mean a
better product

THINK PURPOSE
➤ Think Hard
Don’t think incremental.
➤ Think Failure
Great products may fail.
➤ Think Death
All we can leave is what
we can pass on.

deepak@karmacircles.com
www.karmacircles.com/deepak
www.karmacircles.com
@karmacircles
fb.com/thekarmacircles
linkedin.com/company/karmacircles
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Product Management 101

1. WHAT IT TAKES TO CREATE A WORLD-CLASS PRODUCT Deepak Goel www.karmacircles.com/deepak

2. MY JOURNEY ➤ Sr. Product Manager at Microsoft ➤ Director Product Management at Coupons.com ➤ Chief Product Officer at IndiaHomes ➤ Chief Product Officer at Packback ➤ CEO at KarmaCircles ➤ Experience across product types (consumer, enterprise, mobile, social & platform)

3. WHAT IS A PRODUCT? ➤ Solves a specific problem ➤ Has success metrics ➤ Scalable

4. PRODUCT MANAGER ➤ Builds and launches new products ➤ Refines existing products ➤ Partners with design and engineering ➤ Accountable with little to no authority

5. SKILLS IT TAKES ➤ Understands human psychology ➤ Knows what’s the next big thing ➤ Dreams big but feet on the ground ➤ Decisive ➤ Data-driven ➤ Leadership skills ➤ Technical skills

6. HOW TO CREATE? ➤ Form strong opinion about various market trends ➤ Understand your customers ➤ Leverage your core competence ➤ Satisfy demands of existing customers (internal and external) ➤ Learn from competition < = >

7. BE MINDFUL ➤Are you truly creating value? ➤You may or may not be user of your product ➤Launching a product isn’t success ➤Adding new features doesn't necessarily mean a better product

8. THINK PURPOSE ➤ Think Hard Don’t think incremental. ➤ Think Failure Great products may fail. ➤ Think Death All we can leave is what we can pass on.

9. deepak@karmacircles.com www.karmacircles.com/deepak www.karmacircles.com @karmacircles fb.com/thekarmacircles linkedin.com/company/karmacircles TRY Our mobile apps

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