Land Rover Case Study Presentation

Land Rover – Case Study Presentation Consumer Behavior - Group Number – 2 Alok Shukla, Dharmesh Gandhi, Saurabh Jain, Narendran Subbaiah, Adarsh Natarajan, Ramanathan G A

Land Rover Positioning – Historical Positioning - UK ,[object Object],[object Object],[object Object],[object Object],[object Object]

Initial Positioning in US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LRNA Stable – Applied Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Land Rover Discovery – Some Perceptual Findings ,[object Object],[object Object]

Land Rover Discovery - Pricing Dissonance? ,[object Object],[object Object],[object Object],[object Object]

Land Rover– Key Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Land Rover Case Study Presentation

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