Slides from session at Henry Stewart DAM LA Conference November 14, 2017 Session description: The cultural heritage sector plays an important role in our society, primarily because it has the responsibility to collect and preserve both artifacts and knowledge from the past in order to share them in the present and maintain them for the benefit of future generations. Nearly all cultural heritage organizations operate as nonprofits, with specific mandates and very tight budgets. With those constraints in place, the sector must still find a way to compete for the same customers as all other consumer-oriented businesses - in that light, leveraging digital content offers a strong potential path to success. In order to attract and engage 21st century audiences and contributors, cultural heritage organizations have become digital publishers, creating and providing access to meaningful content on a scale that was never anticipated. While most have become adept at producing digital content, the sector has been playing catch up when it comes to organizing, cataloging and sharing that content. This session will look at how cultural organizations can achieve mission-focused success and competitive advantage by adopting best practices in digital asset management and digital curation. In addition, we will examine the formal responsibility and challenge for nonprofit/cultural heritage organizations to ensure long-term preservation and provide access to digital assets in perpetuity.

1. State of the Arts:
DAMs in the Cultural Heritage Sector
Tuesday, November 14, 2017
10:20 am

2. Digital
Transformation
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art @dhegley http://www.slideshare.net/dhegley
Image Source: https://i2.wp.com/davidgodot.com/wp-content/uploads/2012/12/elephant.jpg?resize=636%2C310
Maybe if we ignore it,
it will just go away
Umm …

3. Image source: http://upload.wikimedia.org/wikipedia/commons/d/d9/Minneapolis_Institute_of_Arts.jpg

4. Purpose
Antoine-Laurent de Lavoisier (1743-1794),
1891, Aimé-Jules Dalou,
The Putnam Dana McMillan Fund,
Minneapolis Institute of Art, 89.20

5. Cultural Heritage Sector
Responsibility
• to collect, study and preserve
• both artifacts & knowledge from the past
• in order to share them in the present
• and maintain them for the benefit of future
generations
Image source: http://bit.ly/2i53f9l

6. Today
• Needs
• Important role of DAMs
• Challenges
• Long view
Image Source
https://new.artsmia.org/wp-content/uploads/2017/09/IMG_9944.jpg

7. DAMs
All core capabilities, plus:
Specific requirements & challenges
Persistent archive
Perpetual access

8. Digital Publishing House
Image sources:
http://miltonlibrary.org/assets/ebook-tutorials.jpg
http://www.wordsinspace.net/lib-arch-data/2013-fall/wp-content/uploads/2013/11/Digital_Asset_Management_DAM_file.gif

9. Unrealistic expectations for technology to perform miracles –
leads to: inability to harness potential benefits (wishful thinking)
Benefits of technology have
been demonstrated
Benefits of the technology have
been demonstrated
Forward-thinking organizations realize the difficulties and complexities – use
that understanding to develop practical approaches to implementation
The Gartner Hype Cycle @dhegley

10. Current Status of DAMs - Where are we?
View of Venice (1500) Jacopo de' Barbari; Woodcut from six blocks on six sheets of paper, The John R. Van Derlip Fund, Minneapolis Institute of Art 2010.88

11. The DAM Maturity Model
Developed by the DAM Foundation
Four categories to define the digital asset management ecosystem
Useful lens
@dhegley
Source: http://dammaturitymodel.org/

12. DAM Foundation Maturity Model Headings
@dhegley

13. DAM Foundation Maturity Model Competencies (a bit simplified)
Ad Hoc - exposure
Incipient - casual understanding
Formative - demonstrated experience
Operational - standardization, formal practices, functional asset distribution/re-use
Optimal - proactive, value-driven, future-focused
Source: http://dammaturitymodel.org/

14. DAMs Maturity across the Cultural Heritage Sector
Wide variability
People - incipient
Information – incipient to formative
Systems – formative (big orgs with funding); ad hoc (smaller orgs with limited resources)
Processes - incipient

15. Challenge: DAMs and IT

16. Consider Do Don’t
Yes, you too can learn to “Speak IT” in five easy steps!

17. Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think
you can help us figure it out?
We need to have a new mobile app
by next week.
Yes, you too can learn to “Speak IT” in five easy steps!

18. Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think
you can help us figure it out?
We need to have a new mobile app
by next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
Yes, you too can learn to “Speak IT” in five easy steps!

19. Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think
you can help us figure it out?
We need to have a new mobile app
by next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
Motivate by sharing
big goals
Our goal is to inspire visitors by sharing
interesting stories digitally.
Put a big touchscreen in the
gallery.
Yes, you too can learn to “Speak IT” in five easy steps!

20. Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think
you can help us figure it out?
We need to have a new mobile app
by next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
Motivate by sharing
big goals
Our goal is to inspire visitors by sharing
interesting stories digitally.
Put a big touchscreen in the
gallery.
Include, include,
include
We are planning new content for the
website; could you join the meeting,
lend your technical expertise, and
weigh in on the ideas?
We’ll let you know when we’ve
decided what you’re going to do.
Yes, you too can learn to “Speak IT” in five easy steps!

21. Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think
you can help us figure it out?
We need to have a new mobile app
by next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
Motivate by sharing
big goals
Our goal is to inspire visitors by sharing
interesting stories digitally.
Put a big touchscreen in the
gallery.
Include, include,
include
We are planning new content for the
website; could you join the meeting,
lend your technical expertise, and
weigh in on the ideas?
We’ll let you know when we’ve
decided what you’re going to do.
Connect personally Would you like to have lunch next
Tuesday?
Steve or Bob or whatever your
name is, why are your systems so
slow?
Yes, you too can learn to “Speak IT” in five easy steps!

22. Challenge: Metadata Models and Standards

23. City Glow(2005), Chiho Aoshima; Collaborator: Bruce Ferguson
Five screen animated film installation. Gift of Funds from the Friends of the Institute and
The William Hood Dunwoody Fund, Minneapolis Institute of Art 2011.83
Challenge: Digital Collections

24. @dhegley

25. Hurdy Gurdy Man (Chrysanthemums) (2006) Jennifer Steinkamp
Video components. Gift of Funds from Barbara Steiner, Diane and David
Lilly and Samuel D. and Patricia N. McCullough, Minneapolis Institute of Art
2010.57
@dhegley

26. Challenge: Preservation

27. Challenge: Professionalization
What about:
Digital literacy?
Metadata standards?
Publishing workflows?
Digital content production?
What about:
DAMS Manager?
Digital Production Coordinator?
Chief Digital Officer????

28. Digital Stewardship
“ … the one with all the definitions” - Jaime McCurry, 2014
From: http://collation.folger.edu/2014/04/digital-stewardship-the-one-with-all-the-definitions/
@dhegley

29. Digital Stewardship
“ … the one with all the definitions” - Jaime McCurry, 2014
From: http://collation.folger.edu/2014/04/digital-stewardship-the-one-with-all-the-definitions/
1. Care and management of digital objects over time
2. Conception, creation, appraisal, description, and preservation
3. Accessibility, reuse, and beyond
4. File formats
5. Metadata schema
6. Multiple copies in various locations to protect from data loss or corruption
@dhegley

30. Technology
Equipment
Backup
Backup testing
Access copy
Preservation copy
Ongoing costs
Artist intent
Format
Emulation
Migration

31. What Does Success Look Like?
Valuable assets
Published/shared widely
Customers = delighted
Thriving business
(Hmm ... maybe we’re not so unique after all ... )
Kiss of Victory, 1878–
1881, Sir Alfred Gilbert,
Marble, wooden base,
The John R. Van Derlip
Fund, Minneapolis
Institute of Art, 76.32

32. Thank you!
and please keep in touch
@dhegley
artsmia.org
These slides will be posted: https://www.slideshare.net/dhegley