Griot: Open Source Storytelling Tool
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Copy of slide deck presented at the AAM MuseumExpo on Monday, April 27 at the Technology Innovation Stage The Minneapolis Institute of Arts (MIA) has created an open source toolset for crafting and sharing engaging digital stories. “Griot”, a West African term for wise story-teller. The interpretive software is in use at the MIA, branded as ArtStories: http://artstories.artsmia.org ArtStories are available on tablet devices provided in the galleries, and for those using their own devices. The tools includes authoring content, presenting stories, and tiling & annotating images to enhance zooming, panning, and highlighting details. This session will describe the development of the tools, demonstrate the software in action, discuss the results of a formal audience evaluation, and its impact on museum visitors.
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Griot: Open Source Storytelling Tool
- 1. Griot: An Open Source Digital Storytelling Platform Museums and the Web
- 4. Griot
- 8. DH
- 9. Who am I?
- 10. Douglas Hegley Director of Media and Technology Minneapolis Institute of Arts This digital strategy needs some serious analysis.
- 11. TDX Project/Griot Software Development Team • Mike Mouw – TDX Project Manager: planning, concept implementation, timeline & scheduling, budget discipline, Product Owner • Andrew David - Head of Software Development: API development, infrastructure design • Kjell Olsen -Web Developer: image tiling / annotation development, front end integration • Misty Havens -Web Developer: front end development, WordPress • Tom Borger -Web Developer: WordPress plugin development, front end integration • Jennifer Jurgens - Graphic Designer-Web/Interactive Media: interface design and layout, art direction • Meaghan Tongen - Media and Technology Project Coordinator and ScrumMaster: rights coordinator, WordPress training • Paige Patet – TDX Project Assistant: project task management, authoring, editing
- 12. Why?
- 16. Language processing Language comprehension Smells Emotions Emotional reactions Memories Motor cortex Visual Images Your Brain on Facts Your Brain on Stories Human beings prefer narrative - No one speaks in database
- 17. Audience Insights Research EXPLORER / PROFESSIONAL 52% EXPERIENCE SEEKER 27% FACILITATING SOCIALIZER 8% FACILITATING PARENTS 7% RECHARGER 6% Brand champions Targeted programing already in place OK
- 18. How does MIA use stories to engage?
- 19. “To remain viable, museums must rethink not only what types of knowledge they create, but how/with whom they create it, and finally how they communicate it”. - Alex Bortolot, Content Strategist, MIA
- 20. PARTICIPANTS CONTENT: Overall Interpretive Framework The majority of our audiences do not come to us with deep prior knowledge. In order to engage as many of them as we can, it is our responsibility to deliver content that meets multiple and varied needs. GENERAL PUBLIC THE ENGAGED, CURIOUS NICHE Snorkeling Scuba diving Surface swimming Wading
- 21. CONTEXT Introduction What is this? Why does it matter? CONTENT Narratives & stories From surface to complex Tell me more … EXPERTISE Deep, rich Scholarly research The foundation of details & facts INFORMATION Invite, welcome Inspire, delight Inform CONTENT: Layers of Information PARTICIPANTS This is not, and never will be, “dumbing things down”. Instead, this is opening as many doors as possible, and meeting our audiences where they are, with respect and enthusiasm. GENERAL PUBLIC THE ENGAGED, CURIOUS NICHE Snorkeling Scuba diving Surface swimming Wading
- 22. What exactly is TDX at MIA?
- 23. BEFORE: “The nursing home of museum technology” - MIA staff, 2012
- 24. • Establish a modern approach • Engage audiences via digital platforms • Overall TDX Project Goals - Social interaction - Informal learning Ambition!
- 26. Project Project Concept: 2012 Evaluation Report Vision Funding: 2012 Road map Budgets Project Initiation: 2013 Deadlines Deliverables Staffing: 2013 Project Mgr Project Asst Teams Delivery:2013-Today Phase 1 Africa Phase 2 Highlights Phase 3 Japan/Asia
- 27. Cross-functional Teams – Roles Defined
- 28. Writing Workshops: Curators as SMEs
- 29. What tools did TDX evaluate, then use?
- 33. SS We have the technology We can build it
- 34. … with less than FIVE MONTHS to launch! Mike, are you okay? Mike?
- 36. Recommended: Commitment to 21st Century Leadership
- 37. Audience First Trust Frequent, small course corrections Honest, Transparent Iterative Cycles SHARED OWNERSHIP “Management”: Agile, Lean, Radical …
- 38. Speed, Efficiency, Productivity With Scrum
- 40. Iterative cycles – how does that work?
- 41. New Working Methods: Strong Collaboration, Rapid Prototyping and Iterative Cycles
- 42. Work Sessions
- 43. Iteration – Involving our Audiences
- 44. Collaboration
- 47. Content Creation
- 52. Scholarship is the foundation of our work. Start there. Everyone likes an underdog. Don’t do just the highlights. Level with the visitor. Speak to universal experiences. Good stories trade on the visitor’s empathy • Who are your characters? • What is the situation? • What decisions did they make? • What were the stakes? Choosing stories – Which ones? Why those?
- 53. If you do nothing else, get rid of the passive voice. The passive voice denies people of their agency – and sounds like hedging. The active voice shifts the focus to people doing stuff. Tone and Voice
- 54. Is it an app, or is it a website? What’s the difference?
- 55. Decisions, decisions … Other Art Museum Factors: • Hi-rez content = heavy upload and large file size for an app “I won’t delete my music just for this app!” • Frequent updates, esp. with iterative dev approach “Yeah, we’re waiting on the App store approval again”
- 56. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 56
- 57. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser 57
- 58. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) 58
- 59. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) Internet Might not need a connection Requires a connection 59
- 60. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) Internet Might not need a connection Requires a connection Best for • Games • Use of GPS, accelerometer • Personalization • “Ownership” • Bragging rights/expectations • Content that changes often • Discovery via search • Sharing by users 60
- 61. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) Internet Might not need a connection Requires a connection Best for • Games • Use of GPS, accelerometer • Personalization • “Ownership” • Bragging rights/expectations • Content that changes often • Discovery via Search • Sharing by users $$$ It’s gonna cost you … and it’s gonna cost others too • Less expense upfront • More flexible – if done right 61
- 62. Responsive Design One URL -> multiple devices (Chrome works best)
- 63. • Responsive website is not ALWAYS the way to go • Depends on multiple factors: requirements, constraints, flexibility, etc. • You’ll just have to decide yourself! It’s not a “rule” http://www.mdgadvertising.com/blog/wp-content/uploads/2013/06/should-you-build-a-mobile-app-or-mobile-website.png
- 64. Technical features of Griot AngularJS MVW Framework WordPress CMS (other web CMS systems can be adapted for Griot, such as Drupal, Joomla, etc.) JSON Toolset components and detailed documentation HTML5 application that visitors view in the MIA galleries http://github.com/artsmia/griot WordPress Plugin for annotating images and writing content http://github.com/artsmia/GriotWP Image tiling application http://github.com/artsmia/tilesaw
- 67. 4 Breaking News: Zulu Beer Pot ArtStory recognized in 2015 AAM Excellence in Exhibition Label Writing Competition
- 69. What is open source? It’s free, right?
- 70. Open Source Software • “Free” download • No company • Community support • Can be modified • Susceptible to security issues • Requires technical skills Commercial Software • License fee • Maintenance fee • Company support • Often cannot be modified • May require less tech support Open Source
- 72. Griot is free and open source https://github.com/artsmia/griot We actively seek partners to use, modify, and share Griot back to the community
- 75. • Visitors will use technology in the galleries. • They will spend a significant amount of time with the technology, and will read aloud and discuss as they do so. • The technology was used effectively and with positive response by individuals and groups.
- 76. • The use of technology does not detract from visitor focus on the art. • When visitors left the gallery, the descriptions of their visit were almost exclusively about the art, and notably not about the technology.
- 77. • People who used the technology spent more time in the exhibit than those that did not use the technology • even after subtracting the time spent using the technology
- 78. Next Up: Evaluation of Phase 2
- 79. Who else is using Griot?
- 80. Saint Louis Art Museum
- 81. The de Young (FAMSF)
- 82. Can we see it now please?
- 83. Live Demo(gasp!)
- 84. What’s next? What’s on the horizon for Griot?
- 85. Minneapolis Institute of Arts Living Rooms: The Period Room Projects Our 18th century rooms speak about contemporary issues like race, gender, technology, and the 24-hour economy Focus on the Arts of Asia Challenge: thematic groupings, instead of objects Global Maps (fingers crossed!) Stories of global trade and exchange told through a digital map interface
- 86. ? More Partners (Let’s Build it Together)
- 87. This presentation available at: http://www.slideshare.net/dhegley Thank you! Questions? More information on Griot: http://thoughtsparked.blogspot.com/ Douglas Hegley: @dhegley Mike Mouw: @MikeMouw
Editor's Notes
- TDX – The Digital Experience Project at the MIA – is a multi-year effort to engage museum audiences via digital interfaces, with a focus on storytelling.
- A major deliverable of the TDX effort is Griot, and open source toolkit for authoring engaging stories on digital platforms.
- A west African term for a storyteller or bard. The App Dev team were given the opportunity to choose the name – they went with an African theme, perhaps in part because the first production delivery was for the re-opening of the MIA’s African Galleries in November 2103.
- The Minneapolis Institute of Arts is a 100 year old museum, it attracts over 600,000 visitors per year to experience the art and the museum’s wide array of programs and activities drawn from it’s encyclopedic collection of nearly 90,000 objects, which span the entirety of human history and cultures
- Prior to entering the museum sector, I did my graduate-level training in clinical psychology. Money well spent.
- The museum’s current strategic plan puts Audience Engagement first and foremost – upper left hand corner. Note also the supporting strategies of Museum Lab and Omni-Channel, which encourage us to try new things and to do all we can to provide personally-relevant and delightful experiences.
- In partnership with the General Mills Consumer Insights group, the MIA did Falk-based audience research in 2013. We found: ~half of were Explorers/Professionals. Brand champions: explorer/professional hobbyist are well served. The experience seekers and facilitating socializaers are “underserved” (except when there is a blockbuster exhibition). Thus, these are our segments targeted for growth. Both need good entry experience and both need accessible content.
- Simply making something accessible is no guarantee that it’s interesting! In order to ENGAGE audiences, and connect them to what is meaningful and inspiring, it’s vital that we re-imagine our assumptions, along with our methods and our modalities, within a 21st century frame of reference.
- Project origins and initiation Evaluation project for ILS installations At one time it was innovative, but years of deferred maintenance had allowed it to fall far behind
- Of course, this is no small undertaking, and we must express deep gratitude to the General Mills Foundation for recognizing the importance of the TDX effort and being generous with the initial pool of project funding. We have ambitious plans, and of course everything comes with a price tag!
- Cross-functional, multi-disciplinary, roles clearly-defined
- SME: Subject Matter Experts – the Foundation of collection-related narratives.
- … but he trusted the wisdom of the team
- The team dove in, and with a lot of diligent work – and a few missteps corrected by four rounds of testing of the software with museum visitors along the way – met the deadline. 2 week sprints Scrum master Product Owner
- Delivered: new working models for the MIA and the MAT Dev Team in particular
- Frequency & purpose of meetings and working sessions
- Cross-functional Core Team with responsibility to deliver the end-result
- Let’s talk a bit about mobile apps versus the mobile web
- The point here: make an intelligent decision based on your needs, instead of starting with “we need an app”
- Delivered: ArtStories, powered by Griot software (open source storytelling platform developed at the MIA), available on iPad in the galleries
- Delivered: Study Table for very small objects, based on the same software package
- Next up: formal eval of Phase 2, to help inform decisions in Phase 3
- SLAM – panorama of twenty-five large scenes of the Mississippi River, but only one section can be displayed in the gallery. Griot provides access to all of the additional sections, and the software allows visitors to go behind the installation to see how the painting is stored by being wound onto huge spools.
- The DeYoung Museum adopted Griot open source software to provided interpretation for the museum’s Embodiments exhibition of African sculpture. A large multi-touch screen allows visitors to select works or art and then explore close details that are difficult to see in the galleries