2. Hadikusuma Wahab
@dhiku
VP Product at KMK Online
Business Process & Intelligence Manager
Java Engineer
liputan6.com, vidio.com, bintang.com, bola.com, karir.com
Emtek Tbk, Danone, Coca-Cola Amatil
TelkomSigma
Education Background
MBA & Computer Science
3. Your Job?
Help your team (and startup) ship
the right product to your users
Source: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec
6. Deļ¬ne your target users
1. Picture a portrait of your
customer
2. Write some facts
demographic, be speciļ¬c
3. Brainstorm their behaviour,
how are they solving
problem now?
4. Validate! could enough
people like this exist? if not
re-do your work
7. Unique Value Propositions
ā¢ Imagine itās time to launch your product. What is the ļ¬rst
announcing tweet you will send out?
ā¢ Writing that can help the team focus their strategy in 140
charactersā¦ or less.
10. Prototype ļ¬rst
ā¢ Design sprints are a framework to
solve and test design problems in
2-5 days
ā¢ Adapted by Google UX teams,
Google Ventures and Google X
ā¢ The sprint gives teams a shortcut
to learning without building and
launching
ā¢ Ensure the design is simple
enough for your audience
11. Diverge methods
Decide methods
8 ideas in 5 min
Share storyboard on the
whiteboard, do voting on
best ideas, decide what to
prototype
1 big ideas in 5 min 1 storyboard in 5 min
Prototype and validate methods
Create a real-looking version of storyboard and show it to users tomorrow.
12. Measure what matters
ā¢ Focus on people, validation customer feedback, did
they use the app? does app do what they need it to?
ā¢ Think how to measure when writing features
ā¢ Use the product regularly as users, break the
habituation chain
ā¢ Do retrospective every month
18. Your users
Measure what mattersPrioritise your release
Still the same Formula
but more challenging!
19. Business development is important
Lets raise some money
Hiring ļ¬rst product manager
http://iamnotaprogrammer.com/what-does-a-product-manager-do.html
20. Understand user behaviour
ā¢ Kill it: admit defeat, and start
to remove it from your product.
ā¢ Increase the adoption rate:
get more people to use it.
ā¢ Increase the frequency: get
people to use it more often.
ā¢ Deliberately improve it: make
it quantiļ¬ably better for those
who use it.
qualitative survey and in-site analytics
22. Prioritise through a roadmap
Deļ¬ne the theme for next 2-3 months
Breakdown roadmap into concrete release markers
23. Rarely say yes to feature
requests
ā¢ Does it ļ¬t your vision?
ā¢ Will it improve, complement or
innovate on the existing
workļ¬ow?
ā¢ Does it grow the business?
ā¢ Will it generate new meaningful
engagement?
Prioritisation tips
Three buckets of
features
ā¢ Metrics movers
ā¢ Customer requests
ā¢ Innovation ideas
24. Measure your app
ā¢ Do more A/B testing i.e compare recommendation
algorithm, headline testing
ā¢ Deļ¬ne metrics you want to track and start collecting
data from your app
ā¢ User activation, analyse why users are happy and
some come never again
+ +
25. Tools to make life easier
ā¢ Manage task list, workļ¬owy, evernote
ā¢ Wireframe and prototype, lucidchart, invision, moqups
ā¢ Track development status, pivotal tracker, asana
ā¢ User feedback, uservoice, survey monkey, intercom
ā¢ Analytics, google analytics, mixpanel, appsļ¬yer, optimizely
26. References
ā¢ PM job role https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec
ā¢ UX as a stack http://www.slideshare.net/intelleto/designing-with-lean-ux-rapid-product-
design-ux-lisbon-2014
ā¢ Design Sprint Google https://www.gv.com/lib/the-product-design-sprint-understandday-1
ā¢ Lean canvas http://leanstack.com/why-lean-canvas/
ā¢ Hiring Product Manager http://iamnotaprogrammer.com/what-does-a-product-manager-
do.html
ā¢ Prioritisation tips, three features bucket http://blog.adamnash.com/2009/07/22/guide-to-
product-planning-three-feature-buckets/
ā¢ Prioritisation tips, rarely saying yes https://blog.intercom.io/rarely-say-yes-to-feature-
requests http://www.productstrategymeanssayingno.com/
ā¢ Understand user behaviour https://blog.intercom.io/before-you-plan-your-product-roadmap/