Social collaboration is the best way for teams, departments, community, and enterprises to get most work done. Here's my business case and approach for bringing social collaboration closer to the way we get work accomplishing by using better social business design around top processes, worker "moments", employee experience, and digital workplace. Then proactively use analytics validate it from a business point of view.
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What is the Ideal Adoption Profile of Social Tools?
• Holistic, Contextual Experience
• Continuous Learning
• Rapid Experimentation
• Tolerance for “Eccentric Behavior”
• Digital native thinking
• High Emotional Intelligence
• Comfort with Uncertainty
• Support from Leadership
• Transdisciplinary
• Data-driven <— Almost ready
7. More Motivation: Recent Data Shows This Creates Barriers to Adoption
Source: SIS Research Top Barrier: Unsure of How to Use Tech
Typical Barriers to Effective Digital Workplace Uptake
Source: Clarius Group
Social Connections Philly 2018
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The Platform Doesn’t Matter That Much
(They will come and go, and your digital workplace must still be there.)
Even Broad Adoption Doesn’t Matter That Much
Just get the right groups involved, especially LOB workers, leaders, and key executives
It is Who You Have Involved and What
They Do That Actually Matters
WHAT WE’VE ACTUALLY LEARNED ABOUT DIGITAL TOOLS
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Class Leading Example: Barclay’s MyZone “Mobile Intranet”
• Designed for BYOD (Mobile First)
- Not pushing, letting employees pull it if
they want it
- Also introduced it on 8,000 iPads for
employees
• Created Digital Eagles advocates
program to spread the word and
skills
Now 5,000 workers strong
- Removed desk between customer and
employee, replaced it with a digital
relationship
- Hard ROI: Designed for employees at
branches, online banking by customers
went up 283% since app was
introduced, significantly cutting service
costs
22. Not A Theory: Top Orgs Have Been Doing This For Several Years
MyZone Intranet’s
Dozens of
Integrated Apps +
Use Cases
Enables
Top 100
Moments
for 500K
workers
Mobile-1st, social-1st digital
workplace with integrated
apps for top functions
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Latest Best Practices and Lessons Learned
in Adopting Social Tools
• Changing behavior and building the right skills is
much more important (& harder) than selecting tools.
• There is no one platform for employee experience, digital workplace, etc.
• Workers want an effective and productive experience.
• The more control you seek, the less you get. Design for it (emergence.)
• Digital workplace needs a help desk (‘making sure people share and
collaborate with each other’)
- Top performers have 3x the community managers
• No silos: Store communication and collaboration. Make it discoverable.
Searchable. Analyze it.
• Develop a listening, analytics, and business intelligence capability for
performance management of adoption and results.
• Design for high value business use cases. Integrate the necessary apps.
Make it contextual.
• Adoption by itself is not a goal (at all.) Tie employee experience to highest
value business practices. Then use your analytics ensure it creates value.