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(cc)	Creative	Commons,	2010-2020.	Constellation	Research,	Inc.	Some	rights	reserved.	
@ConstellationR	
The	Future	of	Digitally	Enabled	
Human	Achievement
How	the	World	is	Using	OKRs	to	Manage	and	Accelerate	Our	Organizations
DION	HINCHCLIFFE	(@DHINCHCLIFFE)	
VP	&	PRINCIPAL	ANALYST	
CONSTELLATION	RESEARCH	
ZDNet	
Executive	Fellow,	Tuck	School	of	Business	
dion@constellationr.com
1
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
			
For the First Time in Human History,
We Are All Connected
An Unprecedented Power of Incalculable Value
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Growth of Technology and Human Success: Hand in Hand
1 2
Technology Growing and Change Fastest in History Which Overall Has Been Very Good for Us
Human Population over Time
Emerging	Technology	Rate	of	Change	At	All	Time	High
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Insight: Linear Thinking Does
Not Prepare us for Exponential Times
More Change in Life and Business in the Next Ten Years
Than	the	Last	40	Combined
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
And Yet Most Organizations Are Well Behind the Digital Curve
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
A New Set of Thinking and Methods Are Required
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
We Need a Better Approach to Manage Change in the Digital Workplace
inefficient
efficient	but	
slow
effective	but	
hard	to	sustain
sustainable
Path	to	Sustainable	
Development	of	
Digital	Workplace
• Sustainability	is	a	Continual	Improvement	Method	
• Measurement	Must	Be	the	Basis	for	Driving	Change
Not	Effective Toward	Net	
Zero	Gap
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Today’s	
Digital	
Workplace	is	
About	
Employee	
Experience
Key	Point:	
And	When	It	
Is	Digital	It	Is	
Easily	
Measured
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Our Digital Workplace Must Better Support the Human Aspects of Work
=	OKRs	help	with
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Digital	Employee	Experience	Can	Now	Be	Quantified	Into	Goals	and	Results
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
OKR = Objectives and Key Results 

It’s a proven way for an individual, a team or a company to stay
focused and work towards important objectives
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Objective 

An inspirational statement describing the state of affairs at some point in the future 

Key Result 

A measure that defines whether progress has been made towards the Objective.
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Motivations for OKRs
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Manage	and	Measure	To
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
There Are Many Flavors of OKRs
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
OKR Frameworks Provide a Roadmap to Rapid Adoption
Key	Insight:	
Platform	Enable	in	a	Digital	Workplace
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
The	Fast	Track:	Accelerated	5	Day	Process	to	OKRs
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
=	OKRs	help	with
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Source: McKinsey Employee Experience Technology Survey (3,000 firms)
25% average
bottom line
improvement
Motivation: We’ve learned that connected digital
cultures get outsized benefits
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
But	workforce	engagement	is	perhaps	the	largest	challenge
Over	half	are	significantly	under-engaged
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Yet the benefits of better engagement could not be more clear...
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
This Will Require an Entirely New Level of Dedication to Our Users Needs
With	the	shift	to	a	much	more	User	Centered	Design
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
A	Key	Question:	Can	OKRs	really	improve	employee	engagement?
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
To Succeed, We’ll Need to OKRs to Address Each Major Stage of the Worker Experience…
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
So We Must
Make This
Transition to a
More Measured,
Better Designed,
and Future-
Ready
Experience While
Facing Fierce
Headwinds of
Change
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Another Key to Sustainability: The Biggest Lesson of the Digital Age
We Must Let The Network Do The Work
Especially True for
OKRs
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Digital
Workplace
Transformation Results
Team
Contributions
Those	Hungry	to	Do	Better	Will	Help	Drive	It:	You	Can	Harness	This
In	Fact,	It’s	the	Key	Missing	Piece	to	the	Sustainability	Puzzle
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Because Unlike Other Types of Tech, Talent Analytics is Largely Optional
Adoption is NOT automatic. You must provide higher value. Nearly 10x higher.
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Business
Digital	
Workplace Disconnected	and	unmeasured
Business
Employee	
Experience
integrated	
and	measured
Old	Model	
Unmeasured
New	OKR	
Driven	Model
The Digital Workplace Must No Longer Be Separate From the Business
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Enables Top 100
Employee
Experience
Moments for
550K workers

Creates a fabric
for analytics and
measurement
Leading Organizations Have Begun to Close the Employee Measurement Gap
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
with Effective and Easy Digital Task Enablement
HR
IT
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Putting it all
together into a
more seamless,
purpose-
driven, and
measured
employee
journey…
Onboarding
Collaboration
Promotion
Project Work
Relocation
Knowledge Transfer
New Child
Retirement
=	OKRs	help	with
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
An	Integrated	Digital	Experience	Enables	Automatic	OKR	Tracking
+
Both	Sanctioned	+	Shadow	
In	One	Experience
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
What is the best enabler of the Employee Experience Measurement?
• OKR Platforms
• Talent Analytics
• Not Performance
Reviews (or at least
traditional ones)
(cc)	Creative	Commons,	2010-2020.	Constellation	Research,	Inc.	Some	rights	reserved.	
@ConstellationR	
Your	Objectives	with	OKRs
37
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
#1:	In	Employee	Experience	We	Measure	What’s	Easy
• Mostly	Consumption	
• NOT	What	Matters
So	Measure	What	Matters	Instead
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
#2:	Apply	OKRs	to	Vital	Work	Outcomes:	Focus	on	the	Core
Full	Employee	
Experience
Core	
Work
Unmanaged	
Work
=	OKR	Focus
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Into OKR Structured Achievements
Designed into our Employee Experience
#3:	Create	a	Vibrant	OKR	Program	Across	the	Employee	Experience
Transform This Haphazard and Complex
Employee Experience View
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
#4:	Create	a	Culture	of	Human	Achievement	Based	on	Open	Measurement
Leaders	Must	Visibly	Walk	the	Talk:	Share	their	OKRs	and	Especially,	the	Outcomes
@dhinchcliffe#ChannelOKRyouready	#OKRs	#employeeexperience	@gtmhub
Key	Takeaways	for	the	Future	of	Digital	Achievement
• Adapt	your	digital	workplace	better	to	workers’	full	range	of	needs	
• Create	a	more	sustainable	performance	management	process	based	on	OKRs	
• Design	OKRs	for	the	core	tasks	that	sustain	workers	and	the	business	
• Use	tools	and	technologies	that	better	integrate	the	employee	experience	
• Use	workplace/talent	analytics	to	capture	OKR	performance	data	
automatically	
• Eliminate	performance	reviews	and	create	real-time	OKRs	dashboards	
• Use	OKR	measures	broadly	across	the	company	to	transform	performance
The Future of Digitally Enabled Human Achievement Keynote by Dion Hinchcliffe

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