User Experience improvements scientifically increase the number of website conversions that lead to improved customer loyalty and ongoing ROI.

1. Improving the User Experience for
Conversion Optimization
User Experience improvements scientifically increase
the number of website conversions that lead to
improved customer loyalty and ongoing ROI.

2. Overview
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+3%
Version A
+7%
Version B
Improving the User Experience for
Conversion Optimization means
making improvements to your
website that scientifically increase
the number of your business
goals customers can achieve.
Our methods go much further than
typical optimization. Our expert
UX designers discover the most
effective use of persuasion design,
gamification, and human factors for
your website and customer goals.
This secret weapon not only increases
conversions at a higher rate, they also
improves usability and customer
perception of your brand.

3. We work with you to understand the goals you
want your website visitors to achieve. It’s not
always a sale, some things to consider are:
- Submitting forms
- Requesting downloads
- Reading reviews
- Writing reviews
- Posting comments
- Product inquiries
- Requesting samples
- Sending to a friend
To prioritize objectives, you
must understand the value
they add to the business.
STEP 1:
Determine
Business Goals 1
2
3
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4. STEP 2:
Identify
Conversion
Funnels
Next, we chart the course a
website visitor has to go through
to complete a business goal on
your website.
How it’s done:
- Identify landing pages
- Identify goal pages
- Map the ideal paths
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5. We use qualitative data like
surveys, personas, and user
testing, plus quantitative data
like web analytics to see what
people are actually doing.
Then we map the results to
the conversion funnels.
The outcome of this step is to
identify test candidates which
can be improved the most.
STEP 3:
Measure
& Analyze
User Behavior32%
18%
7%
2%
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6. STEP 4:
Create Tests
Based on the problems areas
identified in the last step, we
make changes aimed to
increase conversions.
Our methods include:
- User Experience design
- Usability improvements
- “Principles of Persuasion”
- Gamification
(It goes beyond just
changing the color
of the buttons.)
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7. STEP 5:
Conduct A/B & Multivariate Tests
Test Version A Test Version B
50% 50%
We show the variants to similar visitors at the same time and measure
the rate at which they convert visitors to goal achievers.
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8. When the test is complete, we look at the results (i.e. analytics) and
determine which variation was the winner then implement it.
STEP 6:
Identify Winning Combos
+7%
+3%
Test Version A
Test Version B
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9. STEP 7:
Implement
a Continual
Improvement
Lifecycle
STEP
1
STEP
4
STEP
6
STEP
3
STEP
5
STEP
2
Continual
Improvement
Lifecycle
Improving the User Experience
for Conversion Optimization
isn’t a “one and done” effort.
It’s an important business
imperative that requires
continual attention and effort
to see on-going ROI.
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10. Contact Us Now
Let us show you how we can help you
scientifically increase your conversion rates
through improving the user experience.
805-642-2200
contact@interfuel.com