4. It can cost anywhere between five and nine
times as much to acquire a new customer
as it does to retain an existing one
91% of small businesses do absolutely nothing to retain their
existing clients (meaning only 9% understand this reality)
68% of long-term customers stop buying
because they just don't feel loved
The average American business loses 50% of its
customer base every 5 years
An existing customer spends an average of
67% more than new customers
Average organizational expenditure still breaks
down as follows:
• 55% is on new customer acquisition
• 33% is on brand awareness
http://bit.ly/eDJdu8 • Only 12% is on customer retention
5.
6.
7. It’s simple to get your business started on foursquare, and
best of all it is a free service! foursquare can help you
connect with your loyal customers and find new ones.
8. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Sign up for foursquare
Find and claim your venue (business)
Set up a foursquare special and see venue stats
SIGN UP: http://join.4sq.com/dhrosen
9. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Sign up for foursquare
10. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Find and claim your venue (business)
11. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Find and claim your venue (business)
12. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Set up a foursquare special and see venue stats
13. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Set up a foursquare special and see venue stats
14. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Set up a foursquare special and see venue stats
15. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Set up a foursquare special and see venue stats
16. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Set up a foursquare special and see venue stats
17. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE
Set up a foursquare special and see venue stats
18. Badges are achievements earned by foursquare users.
Some are associated with large brands, while others are
based on venue categories. Category specific badges are
most commonly earned at small businesses.
22. ENGAGE YOUR CUSTOMERS WITH FOURSQUARE
Questions?
Alyssa Henry @AlyssaHenry
David Rosen @dhrosen
Editor's Notes
Who we are, Alyssa then David
Alyssa
Alyssa
DavidLOYALY, existing customers are your core customer base, to keep them happy, keep them coming back, and give them new reasons to continue interacting with you
Tullys Syracuse, Huge place in Syracuse, nearly 1k checkins, tips from customers, photos of product and yet Tullys is not participating in the conversationBest place to watch game, best place to eat, best vegetarian, and yet they arent part
Doubletree, using 4sq in the most optimized people, they added their own tips, have description of their services, they offer a reward for repeat customers. Encourages customers to keep coming back
Alyssa, three really easy ways to take advance of the platformAnd best part of these is all FREE
Explain the steps
Alyssa, how to sign up, “if you have an account, lucky for you, you can skip this skip”
Step 2 is finding and claiming you venue, take control, of your page
Once you find your venue, press the claim button! Foursquare will verify that you own the venue either by a phone call or via mail
Alyssa, reward customers for coming to your venue, encourage them to come to your venue
Alyssa, find the special that is best for your comapny
David, Merchant dashboard, the data behind your customer
David
Can see the new vs repeat customers
Marketing for your company, being social for customers, they are advertisement for your company and being brand ambassadors just by checking in
Alyssa introduction
Alyssa
David – AJ Bombers, small business, one location, but increase business in a single day with the swam, new people came back after finding how good the foods
