Heard a lot of noise around Pepsi's so-called massive digital / social engagement campaign this IPL called @That Pepsi Intern. In this presentation I have compared Pepsi's Press Release with Coca-Cola's wildly successful program me TheFanstation. The result is in the Presentation.

1. So here’s a Report from Social Samosa - a leading Social Media Blog on
@ThatPepsiIntern

2. “It’s truly commendable how the brand has gone ahead and
created an
entire new Social Media property for engaging their audience”

3. “It’s truly commendable how the brand has gone ahead and
created an
entire new Social Media property for engaging their audience”

4. with real-time
updates

5. and behind-the-
scenes!

6. “@ThatPepsiIntern twitter handle will generate exclusive content from the Pepsi
IPL 2014 and will be the link between the fans and celebrities, thereby bringing
the Pepsi IPL experience alive”

7. “Through the Pepsi Intern, cricket lovers can directly interact with or send their
message across to celebrities.”

8. They can ask @ThatPepsiIntern to complete unique tasks for them
in the stadium

9. “and even win tickets to the matches through
contests.”

10. and even win tickets to the matches through
contests.

12. Zero to 200000 Fans on Facebook Organically in 20 Days
60% Engagement Rate on the FB Page
600 Blogs written by Coca-Cola Fanstation Insider Gang
300 Videos created by the Insider Gang
100,00,00,000 Organic Impressions on Facebook alone
100,000 Unique Visitors to the Website

13. And the Article Concludes…
By this means, Pepsi is has been cleverly using their brand ambassador in
their social media efforts so that their audience can engage and converse
with something more than just a brand. Moreover, Ranbir’s presence adds
a sense of credibility and a strong fan following and above all a human
touch.