1. C. V.
Personal data
Name: Diaa Eldin Mohammed Hassan Ali.
Birth Date: 14 April 1986.
Military status: Exempted.
Driving license: Valid & own a car.
Marital status: Married & have two children.
Qualification: MIBA from ESLSCA business school with GPA B+
B.SC. In botanical sciences, ElMenia University, May 2007,
Very Good, 79.78%, with honor degree & the 4th on the
Botany Dept...
Addresses: 57 M Foad Galal, Ebrahimia, Alexandria.
62 Eskan Elshabab 63m - Elsherok City- New Cairo
Tel No: 01065020999, 035929087
E-mail: Diaaeldin.mohamed@orchidiapharmaceutical.com.
D_E_D2000@Yahoo.com.
Dedmh2000@gmail.com
Favorites: Computer sciences, marketing, internet and reading.
Language: Arabic as native & fluent in English.
Current Position: District manager act as area manager at Orchidia
pharmaceutical
Courses
 I took the following marketing certificate from the AUC:
o Business Economic with grade A.

2. o Business Communication with grade B+.
o Principles of Marketing with grade A.
o Consumer Behavior with grade A.
o Marketing Strategy with grade B+.
o Strategic Customer Service with grade B+.
o Integrated Marketing Communication with grade A.
o International marketing with grade B+.
o Managing people with grade C+.
 I have a course in Team Leadership with Dr. Hossam Farhat from Logic Center.
 I have a course in Train the trainers in Orchidia Pharma with Dr Ahmed Tharwat
 I have a course in Creative thinking in Orchidia Pharma with Dr Ahmed Tharwat.
 I have a course in Presentation skills from Logic Center.
 I have a course in Communication Skills from Logic Center.
 I have a course in Effective Salesmen (advanced) from Sato.
 I have TOEFL test with score 503 from the AMIDEAST.
 I have English score 74% from the AUC.
 I have got “Development of Thinking and Managerial Skills” from FORD
organization(social American organization)with grade 4.47( from scale1–5) which contains
the following courses:
o Problem solving & Decision Making.
o Teams & Work Groups.
o Negotiation Skills.
o Accounting for management & Decision Making.
o Basics of Managerial Economics.
o Planning & Controlling.
o Research Methods & Writing Research Proposal.

3.  I have Selling and Marketing Skills “SMS” form the ICC “International Cultural Center in
Cairo University”.
 I have Human analytical methods and Physiology of Human from ICC. This gave me a
good knowledge in medical expressions.
 English courses in AUC from El-manara center as I reached to the eleventh level (from scale
thirteen).
Experience
 District manager act as area manager from Jan 2015 till now
 District Manager on Alex area from Jan 2013 till Dec 2014
 District Manager on Alex & Behera from 1 Jan 2010 till Dec 2012.
 Train medical reps for ophthalmic medical background & Orchidia products
 Train medical reps for selling skills & advanced selling skills
 Participated in marketing plan for ConjyClear eye drop, which is now n. 3 in Anti-allergic
market units.
 My work in Alexandria was including integrated marketing & sales communication plan,
which need more marketing experience to be succeeded.
 I started in Alex & Behera with the following situation:
 YTD 12-2009 4,478,000 EGP with achievement 112 %
 YTD 12-2010 Alex & Behera sales was 5,176,277 EGP with PPG 16% and
geographical share 14.1% with achievement 118 %
 YTD 12-2011 Alex & Behera sales was 7,617,404 EGP with PPG 47% and
geographical share 13.8 % with achievement 125 %
 YTD 12-2012 Alex & Behera sales was 11,971,667 EGP with PPG 57% and
geographical share 15% with achievement 132 %
 YTD 12-2013 Alex & Behera sales was 14,800,252EGP with PPG 22% and
geographical share 15.2% with achievement 100 %

4.  I worked in Orchidia Pharma as a Medical Rep. from 1 Jan 2008 till December 2009:
 As I did a good growth (50%) in my area & I was the Best achiever year to date on
the primary line in ElMinia Region.
 I was the best achiever in Twinzol eye drop in the 1st & 2nd quarters in ElMinia
Region this year.
 I achieved 143 % the last year (2009) in ElMinia Region.
 I was the best achiever in Orchazid eye drop in the 2nd quarter the last year in
ElMinia Region.
 I have as experience with different type of customer & demographics as I worked in (Upper
Egypt, Delta and all areas of Alex.).
 I worked in Ramy pharmacy as a pharmacy manager since 21/1/2005 till 20/7/2008.
 I worked as a graphic designer for Elmanara Center & in private using photoshop & 3d Max.
 I worked in computer trade and software maintenance for 7 years before.
Personal characters
 Ambitious.
 Creative.
 Challenger.
 Self-motivated.
 Business oriented.
 Energetic.
 Team Leader
 Self-learning