Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Crowdfunding: conoscerlo per utilizzarlo
Diana Severati
Padova, 16 Maggio 2015
COS’E’ IL CROWDFUNDING?
• Il termine crowdfunding è formato da crowd
(folla) e funding (finanziamento).
• E’ un processo d...
CROWDFUNDING VS FUNDRAISING
• Crowdfunding: un tipo di fundraising?
• Online vs offline?
• Engagement
• Il potenziale dell...
TIPOLOGIE
• Donation-based
• Reward-based
– Civic crowdfunding
– Political crowdfunding
• Equity-based
– Real Estate
– Roy...
LE PIATTAFORME / 1
• Italia: 54 piattaforme (Maggio 2014)
– Reward-based (20)
– Donation-based (7)
– Equity-based (11)
– L...
LE PIATTAFORME / 2
• Reward (20): BeCrowdy, bookabook, Com-Unity, Eppela, Fidalo, Finanziami il tuo futuro,
ForItaly, Gigf...
GLI ELEMENTI DI UNA CAMPAGNA
• Goal
• Storytelling
• Timing
• Community Engagement
Padova, 16/05/2015 Crowdfunding: conosc...
DOMANDE FREQUENTI (e risposte)
• Quale piattaforma scegliere?
• Come stabilire l’obiettivo economico?
• Qual’è la durata c...
Case study / Un passo per San Luca
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 9
Case study / IJF14
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 10
Case study / FABtotum
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 11
Case study / Bicipop
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 12
Case study / Social Market Milano
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 13
Case study / St. Francis in Rome
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 14
Case study / E-Commerce Fazenda Carità
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 15
Case study / FeedMe app
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 16
Case study / Radar Festival 2015
Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 17
Diana Severati
diana.severati@gmail.com
www.dianaseverati.com
Pagina Fb: Diana Severati - Crowdfunding
Twitter: @dianaseve...
Upcoming SlideShare
Loading in …5
×

Crowdfunding: conoscerlo per utilizzarlo.

609 views

Published on

Le slide del corso "Crowdfunding: conoscerlo per utilizzarlo" tenuto presso La Casa Azzurra a Padova il 16 Maggio 2015.

  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ,Download or read Ebooks here ... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Crowdfunding: conoscerlo per utilizzarlo.

  1. 1. Crowdfunding: conoscerlo per utilizzarlo Diana Severati Padova, 16 Maggio 2015
  2. 2. COS’E’ IL CROWDFUNDING? • Il termine crowdfunding è formato da crowd (folla) e funding (finanziamento). • E’ un processo di finanziamento collettivo proveniente dal basso, tramite cui più persone contribuiscono con somme di denaro di varia entità a un progetto o ad un’iniziativa in cui credono e di cui si fanno sostenitori. • Si tende a porre l'accento sul "funding" mentre la parte più importante è proprio la "crowd“- Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 2
  3. 3. CROWDFUNDING VS FUNDRAISING • Crowdfunding: un tipo di fundraising? • Online vs offline? • Engagement • Il potenziale delle donazioni online Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 3
  4. 4. TIPOLOGIE • Donation-based • Reward-based – Civic crowdfunding – Political crowdfunding • Equity-based – Real Estate – Royalty-based • Lending-based Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 4
  5. 5. LE PIATTAFORME / 1 • Italia: 54 piattaforme (Maggio 2014) – Reward-based (20) – Donation-based (7) – Equity-based (11) – Lending-based (2) – Ibride (14) • Modello di raccolta: – All or nothing – Take it all Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 5
  6. 6. LE PIATTAFORME / 2 • Reward (20): BeCrowdy, bookabook, Com-Unity, Eppela, Fidalo, Finanziami il tuo futuro, ForItaly, Gigfarm, Giffoni Idea, Innamorati della Cultura, Limoney, Kendoo, MicroCrédit Artistique, Musicraiser, Rezz, RisorgiMenti.lab, School Raising, Vizibol,WeRealize, wowcracy. • Donation (7): Commoon, IoDono, Leevia, Letsdonation, PensiamociNoi, Retedeldono,Shinynote • Social lending (2): Prestiamoci, Smartika • Equity (11): AssitecaCrowd*, CrowdfundMe, Fundera, MUUM LAB, Opsidea,Smarthub*, StarsUp*, Startify, Startzai, Unicaseed*, WeAreStarting • Ibride (14): – Reward + equity (1): Tip Venture – Reward + donation (10): buonacausa.org, Crowdfunding-Italia, DeRev,Donordonee, Funditaly, Ginger, Produzioni dal Basso, Proposizione, Starteed, TakeOff crowdfunding, – Reward + social lending (1): Forward. L’arte dalla tua parte. – Donation e equity (1): Una Mano sul Cuore – Donation e social lending (1): Terzo Valore Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 6
  7. 7. GLI ELEMENTI DI UNA CAMPAGNA • Goal • Storytelling • Timing • Community Engagement Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 7
  8. 8. DOMANDE FREQUENTI (e risposte) • Quale piattaforma scegliere? • Come stabilire l’obiettivo economico? • Qual’è la durata consigliabile? • Quali sono i risvolti fiscali di una campagna? Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 8
  9. 9. Case study / Un passo per San Luca Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 9
  10. 10. Case study / IJF14 Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 10
  11. 11. Case study / FABtotum Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 11
  12. 12. Case study / Bicipop Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 12
  13. 13. Case study / Social Market Milano Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 13
  14. 14. Case study / St. Francis in Rome Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 14
  15. 15. Case study / E-Commerce Fazenda Carità Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 15
  16. 16. Case study / FeedMe app Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 16
  17. 17. Case study / Radar Festival 2015 Padova, 16/05/2015 Crowdfunding: conoscerlo per utilizzarlo 17
  18. 18. Diana Severati diana.severati@gmail.com www.dianaseverati.com Pagina Fb: Diana Severati - Crowdfunding Twitter: @dianaseverati

×