2. What is CMS & ECOMM?
CMS
A content management system (CMS) is an
application that allows publishing, editing
and modifying content, organizing, deleting
as well as maintenance from a central
interface
ECOMMERCE
commercial transactions conducted
electronically on the Internet
3. What Do You Need?
CMS ONLY
Selling direct to
customer without
Online sales
CMS &
ECOMMERCE
Conducts Online
sales
Separated or
Integrated
Systems
5. Current CMS & ECOMMERCE
All-in-One System Preferences
6. So Who is Popular?
CMS Only
Wordpress
Joomla!
Drupal
All-in-One (CMS + ECOMM)
Bitrix
Adobe Business Catalyst
Expression Engine
7. CMS Only: Wordpress
Open source platform
Built-in blogging
Large developer community
Plugins for SEO & ecommerce
available
Responsive layouts available
Auto install available with most web
hosts
Many templates available online
Big companies use it!
Themes can cost money
Not usually known for ecommerce
Constant updates
Having some web development
experience is best
Some custom layouts and themes are
very tricky to implement
More customization can cost you more
money
Slower load times because of
WordPress’ generic code
Not optimal for SEO even with plugins
Open source can make your website
vulnerable to hackers
Pros Cons
8. CMS Only: Joomla!
Open source platform
Easy to use UI for admins
Responsive layouts available
Auto install available with most web hosts
Many templates available online
Easier to learn than Drupal
Ecommerce plugins available
Easy to update articles with a Word-like editor
Strong SEO features
Themes can cost money
Not usually known for ecommerce
Updates can break parts of your website
Some custom layouts and themes are very
tricky to implement
More customization can cost you more
money
Open source can make your website
vulnerable to hackers
Doesn’t do well with extra features you may
want to add
Not very web development friendly
Limited design options & customization
options
Knowledge of Joomla software is important
to know before deployment
Slower load times with more customization
Pros Cons
9. CMS Only: Drupal
Open Source & security is
updated frequently & timely
Large community support
Easy deployment from most web
hosts
Detailed API
Drupal scales well
3rd Party integrations are easy to
add
Boosts performance and speed
through caching
Design customization
Large learning curve compared
to Wordpress
Larger updates are harder
Web development experience is
highly recommended
Full installation can be difficult
More customization will slow down
load times
Compatibility issues
SEO & social plugins are not as
advanced as other CMS
Harder to find a web developer
that specializes in Drupal
Pros Cons
10. All-in-One: Bitrix
SEO management
Version control
Page indexing
WYSIWYG
Integrated security including web application
firewall
Affordable pricing
Rich integration with social media
Modules are well-tested
Posts with search engine friendly URLs
Fast uploads even with large content files
Secure authorization using the RSA algorithm
with a 1024-bit key
Extensive documentation available
Needs training to know how to use
No multilingual support
Not free or open source
Not easy to learn
Pros Cons
11. All-in-One: Adobe Business Catalyst
Designer friendly – develop in Adobe Muse
True WYSIWYG
Lots of features
Good support from community and Adobe
Very flexible in layout and design
Web designer friendly
No need to buy separate hosting
True All-in-One solution with website, blog,
CRM, email marketing, ecommerce and
more
Adobe is constantly rolling out upgrades and
new features
Upload directly via FTP from Adobe Muse
Users do not need to know
CSS/HTML/Javascript to design a responsive
website
Reasonable pricing
Not Free – SaaS
Not fully built out API available
Code output from Muse is not desirable
Not many free templates available on the
web
Not as strong SEO tools
Server limitations
Pros Cons
12. All-in-One: Expression Engine
No forced hierarchy or layout
Themes available online
Lots of add-on capabilities from
wikis to RSS feeds
Much easier to learn than Drupal
Ability to setup multiple custom
fields
Ability to pull content from any
database
Extensive Documentation
available
Ability to build dynamic websites
easily
Aimed for experienced web
developers
Manual set up via FTP
Not Free
Complex for non-experienced
users
Requires prior knowledge of
HTML/CSS
Commercial licenses can get
expensive
Not as great of a support
community for users (paid support
via forums)
Pros Cons
13. So What Should You Pick?
Consider:
Your budget
Time devotion
Learning Curve
Personal Pick:
I am a big fan of Adobe Business Catalyst
when used in conjunction with Adobe Muse,
very web designer friendly and easy to learn!