The best websites have more of YOU in them. This is my talk from Wordcamp Denver 2015 where I talk about the power of Getting Clear on what you most love about what you do and letting that drive your website content creation.
6. Websites Should Have Great CONTENT
Great Bones
+
Interesting/Engaging Content
= EFFECTIVE WEBSITE
#wcdenver
@dianewhiddon novelwebsitedesign.com
7. Websites Should Have Great CONTENT
Interesting/Engaging Content:
1. Keeps people on the site
2. Gets people to do
what you WANT them to do
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@dianewhiddon novelwebsitedesign.com
8. EDUCATE Clients
Instead of what the client
wants,
help them think of what their
VISITORS want …
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@dianewhiddon novelwebsitedesign.com
10. You Have 2 Choices:
1. Fight them.
2. Just do it.
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@dianewhiddon novelwebsitedesign.com
11. No, I will not use Comic
Sans on your website.
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@dianewhiddon novelwebsitedesign.com
12. Key to a GREAT WEBSITE for Your Client:
Get them to listen to
instead of their .
v.
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@dianewhiddon novelwebsitedesign.com
13. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com
14. WHAT
What do you most love about what you do?
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@dianewhiddon novelwebsitedesign.com
15. WHAT
What do you most love about what you do?
1. What gives you more energy when you do it?
2. What do your testimonials say?
3. How do you make people’s lives better?
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@dianewhiddon novelwebsitedesign.com
16. WHAT
What do you most love about what you do?
This centers your clients.
Gets them looking inside for answers instead of outside.
“This is what I contribute.”
#wcdenver
@dianewhiddon novelwebsitedesign.com
19. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com
26. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com
29. HOW
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@dianewhiddon novelwebsitedesign.com
How do they want to show up in your work?
What’s their main goal?
Build list? Sell products? Get people to call?
Schedule appointments?
This is the main Call to Action that will be
all over their site.
30. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com