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SAP Applications and the Modern Data Scientist –
Predictive Analytics for the End User
Introductions
What is Predictive Analytics
SAP Predictive Analytics 2.3 Overview
Where SAP is in the Advanced Analytics Market
System Demonstration
Use Case: Association Analysis
Use Case: Regression
Questions/Next Steps
3
On the Phone:
Rob Jerome
Vice President, Innovation + Technology
rob.j@dickinson-assoc.com
Todd Siedlecki
Consultant, Predictive Analytics Practice Lead
todd.s@dickinson-assoc.com
Olavo Figueiredo
Consultant
olavo.f@dickinson-assoc.com
4
We Are:
Focus: Delivery of quality SAP Business Suite, BI/Analytics,
and Mobility consulting services to customers across
North America, Europe, and Asia.
Our People: A team of 140+ full-time SAP professionals reflects the
ideal mix of years of relevant business knowledge, very
strong SAP credentials, and solid communication skills.
Our team has an average of 15 years SAP and 19 years
business experience.
Offices: Chicago, IL (Headquarters)
Satellites: New York, NY | Scottsdale, AZ | Cincinnati, OH
We are:
5
Experience
What Sets Us Apart? Our People.
 Experienced consultants with strong SAP knowledge, sound project
management capability, and years of industry experience.
 Proven experience in delivering innovative ERP solutions with
minimal disruption to the business.
 An open corporate culture that makes us
“big enough to deliver value and small enough to care”.
 We carefully create each project team or support team
to match the client objectives and its culture.
 Most important, we understand and believe strongly that
Companies don’t implement SAP… People Do.
No.TeamMembers
0 – 3yrs 3 – 8yrs 8 – 14yrs 14+ yrs
6
Partnership and Designations
 SAP Gold Channel Partner
 SAP Services Partner
 SAP All-in-One Certified Solutions
 SAP-Qualified Partner for RDS
 Business Objects
 Sybase Partner
 SuccessFactors Partner
7
Service Offerings
SAP Strategy
Implementation
Process
Optimization
Services
SAP
Upgrade
Services
Application
Support
Professional
Staffing
What is Predictive Analytics?
9
Predictive Analytics Defined
10
SAP Predictive Analytics - Myths
 Requires a Ph.D. to implement
 Hard to execute without technical
expertise
 Does not require business input
 Only for large companies
11
Why do we need it?
12
Value of Predictive Analytics
13
Value of Predictive Analytics
14
Users of Predictive Analytics
15
Users of Predictive Analytics
Applications of Predictive Analytics
17
Applications of Predictive Analytics
18
Use Cases by Line of Business
19
Use Cases by Industry
20
Predictive Analytics Process
Model deployment,
scoring, monitoring
Define the objectives of
the analysis;
Understanding the
business problem
Data selection,
cleansing,
transformation; initial
data exploration
Model building, training,
testing, evaluation
Reiterate
21
Classes of Applications
 Time Series Analysis
 Classification Analysis
 Cluster Analysis
 Association Analysis
 Outlier Analysis
22
Time Series Analysis
 Use past data points as the basis for projecting future
values
 Variable = Data (i.e. Sales or Headcount) with a series of
values over time
 Historical patterns of past data are used to make
predictions
23
Classification Analysis
 Goal is to predict a variable (a.k.a. target or dependent
variable) using the data of other variables
 Largest group of applications of predictive analysis
 Examples: churn analysis, target marketing, predictive
maintenance
24
Cluster Analysis
 Takes the data set and groups it into segments (clusters)
that have similar attributes
 Application is often used to subset a large data set in
order to better understand the attributes of the smaller
subsets
 Helps to find patterns and explanations for relationships
 Examples: customer segmentation
25
Association Analysis
 Find associations between items
 Example: Shopping basket and product
recommendations
26
Outlier Analysis
 This class of applications seeks unusual or unexpected
values in the dataset
 Possible significant impact on predictive models, so it’s
used in the context of all other classes of predictive
applications
 Could be genuine variations or errors
 Example: fraud detection
SAP Predictive Analytics 2.3
28
SAP Predictive Analytics 2.3 - Overview
 Automate data prep, predictive modeling, and
deployment – and easily retain models
 Harness in-database predictive scoring for a wide variety
of target systems
 Leverage advanced visualization capabilities to quickly
reveal insights
 Integrate with R to a enable a large number of algorithms
and custom R scripts
 Deploy SAP Predictive Analytics stand-alone or with
SAP HANA
29
SAP Predictive Analytics 2.3 – System Requirements
 Server Requirements
 300 MB of disk space
 2GB of RAM
 Client Hardware Requirements
 150 MB of disk space
 512 MG of RAM
 30 day free trial available
 http://go.sap.com/product/analytics/predictive-analytics.html
30
SAP Predictive Analytics 2.3 – Automated vs. Expert
Automated Analytics
 Designed for business
analyst or super user
 Drag and drop/Point and
click tool
 Preps data for the user
 Automatically selects
appropriate model
Expert Analytics
 Designed for statisticians
 Robust functionality with
statistical software R
 Create your own algorithms
 Compare effectiveness of
models
Demo 1 – Predictive Maintenance
32
Demo 1 – Business Problem
Background
 A manufacturing company is seeking to lower their
preventative maintenance costs on certain machines
33
Demo 1 – Predictive Maintenance
 Maintenance scheduled
according to set time period
Future State – Predictive
Maintenance
 Maintenance scheduled
according to data analysis
Current State – Preventative
Maintenance
Demo 2 – Employee Turnover
35
Demo 2 – Business Problem
 A marketing company is experiencing a high rate of
turnover among employees
 When an employee leaves, the process is very
expensive due to the following:
 Lost Knowledge
 Training Costs
 Interviewing Costs
 Lowered Productivity
36
Demo 2 – Analytics to Improve HR
 HR would like to use analytics to know not only which
employees will be likely to leave, but also take a more
refined approach by grouping employees with similar
characteristics together
 Goals:
 Segment out employees into different groups
 Determine which groups are most likely to have a high turnover rate
 Analyze data to determine what incentives could be best offered to
keep employees from leaving
Questions and Next Steps
38
What’s Next?
 Q+A
 Contact Todd Siedlecki to discuss how SAP
Predictive Analytics may fit in to your analytics
strategy
 Email – todd.s@dickinson-assoc.com

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SAP Applications and the Modern Data Scientist - Predictive Analytics for the End User

  • 1. SAP Applications and the Modern Data Scientist – Predictive Analytics for the End User
  • 2. Introductions What is Predictive Analytics SAP Predictive Analytics 2.3 Overview Where SAP is in the Advanced Analytics Market System Demonstration Use Case: Association Analysis Use Case: Regression Questions/Next Steps
  • 3. 3 On the Phone: Rob Jerome Vice President, Innovation + Technology rob.j@dickinson-assoc.com Todd Siedlecki Consultant, Predictive Analytics Practice Lead todd.s@dickinson-assoc.com Olavo Figueiredo Consultant olavo.f@dickinson-assoc.com
  • 4. 4 We Are: Focus: Delivery of quality SAP Business Suite, BI/Analytics, and Mobility consulting services to customers across North America, Europe, and Asia. Our People: A team of 140+ full-time SAP professionals reflects the ideal mix of years of relevant business knowledge, very strong SAP credentials, and solid communication skills. Our team has an average of 15 years SAP and 19 years business experience. Offices: Chicago, IL (Headquarters) Satellites: New York, NY | Scottsdale, AZ | Cincinnati, OH We are:
  • 5. 5 Experience What Sets Us Apart? Our People.  Experienced consultants with strong SAP knowledge, sound project management capability, and years of industry experience.  Proven experience in delivering innovative ERP solutions with minimal disruption to the business.  An open corporate culture that makes us “big enough to deliver value and small enough to care”.  We carefully create each project team or support team to match the client objectives and its culture.  Most important, we understand and believe strongly that Companies don’t implement SAP… People Do. No.TeamMembers 0 – 3yrs 3 – 8yrs 8 – 14yrs 14+ yrs
  • 6. 6 Partnership and Designations  SAP Gold Channel Partner  SAP Services Partner  SAP All-in-One Certified Solutions  SAP-Qualified Partner for RDS  Business Objects  Sybase Partner  SuccessFactors Partner
  • 8. What is Predictive Analytics?
  • 10. 10 SAP Predictive Analytics - Myths  Requires a Ph.D. to implement  Hard to execute without technical expertise  Does not require business input  Only for large companies
  • 11. 11 Why do we need it?
  • 18. 18 Use Cases by Line of Business
  • 19. 19 Use Cases by Industry
  • 20. 20 Predictive Analytics Process Model deployment, scoring, monitoring Define the objectives of the analysis; Understanding the business problem Data selection, cleansing, transformation; initial data exploration Model building, training, testing, evaluation Reiterate
  • 21. 21 Classes of Applications  Time Series Analysis  Classification Analysis  Cluster Analysis  Association Analysis  Outlier Analysis
  • 22. 22 Time Series Analysis  Use past data points as the basis for projecting future values  Variable = Data (i.e. Sales or Headcount) with a series of values over time  Historical patterns of past data are used to make predictions
  • 23. 23 Classification Analysis  Goal is to predict a variable (a.k.a. target or dependent variable) using the data of other variables  Largest group of applications of predictive analysis  Examples: churn analysis, target marketing, predictive maintenance
  • 24. 24 Cluster Analysis  Takes the data set and groups it into segments (clusters) that have similar attributes  Application is often used to subset a large data set in order to better understand the attributes of the smaller subsets  Helps to find patterns and explanations for relationships  Examples: customer segmentation
  • 25. 25 Association Analysis  Find associations between items  Example: Shopping basket and product recommendations
  • 26. 26 Outlier Analysis  This class of applications seeks unusual or unexpected values in the dataset  Possible significant impact on predictive models, so it’s used in the context of all other classes of predictive applications  Could be genuine variations or errors  Example: fraud detection
  • 28. 28 SAP Predictive Analytics 2.3 - Overview  Automate data prep, predictive modeling, and deployment – and easily retain models  Harness in-database predictive scoring for a wide variety of target systems  Leverage advanced visualization capabilities to quickly reveal insights  Integrate with R to a enable a large number of algorithms and custom R scripts  Deploy SAP Predictive Analytics stand-alone or with SAP HANA
  • 29. 29 SAP Predictive Analytics 2.3 – System Requirements  Server Requirements  300 MB of disk space  2GB of RAM  Client Hardware Requirements  150 MB of disk space  512 MG of RAM  30 day free trial available  http://go.sap.com/product/analytics/predictive-analytics.html
  • 30. 30 SAP Predictive Analytics 2.3 – Automated vs. Expert Automated Analytics  Designed for business analyst or super user  Drag and drop/Point and click tool  Preps data for the user  Automatically selects appropriate model Expert Analytics  Designed for statisticians  Robust functionality with statistical software R  Create your own algorithms  Compare effectiveness of models
  • 31. Demo 1 – Predictive Maintenance
  • 32. 32 Demo 1 – Business Problem Background  A manufacturing company is seeking to lower their preventative maintenance costs on certain machines
  • 33. 33 Demo 1 – Predictive Maintenance  Maintenance scheduled according to set time period Future State – Predictive Maintenance  Maintenance scheduled according to data analysis Current State – Preventative Maintenance
  • 34. Demo 2 – Employee Turnover
  • 35. 35 Demo 2 – Business Problem  A marketing company is experiencing a high rate of turnover among employees  When an employee leaves, the process is very expensive due to the following:  Lost Knowledge  Training Costs  Interviewing Costs  Lowered Productivity
  • 36. 36 Demo 2 – Analytics to Improve HR  HR would like to use analytics to know not only which employees will be likely to leave, but also take a more refined approach by grouping employees with similar characteristics together  Goals:  Segment out employees into different groups  Determine which groups are most likely to have a high turnover rate  Analyze data to determine what incentives could be best offered to keep employees from leaving
  • 38. 38 What’s Next?  Q+A  Contact Todd Siedlecki to discuss how SAP Predictive Analytics may fit in to your analytics strategy  Email – todd.s@dickinson-assoc.com