A set of slides from a talk that I gave to real beginners... every now and again I do this and its refreshing to be challenged often on my own base experience driven assumptions by people who don't know what the web actually is.

1. Every now and again I get asked to talk about
the new online world to a bunch of beginners.
These are the slides from my most recent one.

2. Richard AdamsSenior Fellow in Digital at Lincoln
University
FRSA, BAFTA, Society of Authors
BBC, BSkyB, Microsoft Xbox, Aviva

3. Death of the machine age – Birth of the
computer age
Death of the machine age – Birth of the computer age
Computing and connectivity are disrupting every form of public life
Globalization, the rise of big corporations and the fall of trade walls are
creating a new economy
Tech and access to markets has never been cheaper or easier
It’s a shift as significant as the Industrial Revolution

4. Pace of Change is so rapid
“In a decade, the idea
of computers driving
cars went from
impossible to boring.”
http://www.theatlantic.com/business/archive/2014/01/what-jobs-will-the-
robots-take/283239/

5. Your Kids
In 20 years time, if current trends in automation
continue, the jobs landscape will look extremely
different from how it does now.
Although how quickly the transitions will take place in
different positions is still very much an open
question, it seems worth making sure you cultivate
the skills which machines find the most difficult to
replicate: creative and social intelligence.
The least replaceable positions cover a wide spread of
professions including chief executives, social workers
and healthcare professionals. All of our current top
careers fall into the lowest risk category, although
some of the lower level jobs in law and medicine are
medium risk.
https://80000hours.org/2015/02/which-careers-will-be-automated/

6. The Internet:
Your connection
to the Internet is
as one atom
inside a weather
system

7. Billons of sites
exists on the Web
alone, whichitself
exists on the
Internet whichhas
itself got billions of
other things
connectedto and
via it

8. How big?
A company in India has now closed its website as most of their traffic is through
mobile devices, so we are already at the point where the Web is evolving again

9. Comms channels
have proliferated…
look at the ones just
for marketing

10. Clickthediagramandseethenumbersroll

11. How the
Internet Works

12. HowtheWebWorks
Web Browsers
A web browser a piece of separate
software that connects to the Internet
and displays content in a specified
format.
It’s a door to the internet. Browsers are
all slightly different, but they all allow you
to 'surf' the internet and access different
websites.
Your browser connects to the Internet,
finds the address you want and then
downloads the content to your browser
which can display it formatted as
designed.
Web Address

13. How Apps Work
Web Browser on
your phone
App Apps can work
offline and use
the power of
the phone to
make things
faster/better

14. Appvs.Responsive

15. Apps

16. Sites as
Platforms

17. And then
there's the
Internet of
Things

18. AndBigData
BigAnalytics

19. Also,
Social

20. Social Channels Effectiveness

21. Internet – the network that carries data and connects
everything
Web – content viewed through a web browser
App – a program that runs on your phone (or browser)
Internet of things – the Internet being used to connect
separate devices
Sites as Platforms
Data and Analytics
Social – P2P

22. What do I need to know about “online”?
1. It is always on – 24/7
2. Immediate
3. It is primarily P2P not B2C
4. Audiences have and are fragmenting into thousands of channels
5. It is fragmented
6. Audiences are now using other devices
7. Design matters but experience matters more
8. Experiences have to be joined-up
9. Correct content for correct channel
10. It is persistent and pervasive
11. It generates vast amounts of data that needs dealing with but that can teach us loads

23. Thanks
Thanks