Modern Agile and Product Culture

1. Modern Agile &
Product Culture
Diego Pacheco

2. About me

3. Business Dilemma
Costs!
StartUp / Competitors!
Secure ROI?
How Improve/Transform?
How to Decide?
Feature not Feature?
Hippo? Toggles ~/A/B/n ?
Dev & UX working together?

6. ❏ The initial idea is just a starting point -- not a blueprint.
❏ Start small, one segment, them dominate, expand.
❏ Great Ideas sounds really bad at Start. i.g: Facebook | AirBnb
❏ All Startups are fragile at Beginning
❏ Good Startups take 10 years
❏ Fast Growing market is better than slow growth in Big Market.
❏ Ideas that copy other idea without adding much will fail.
❏ You can't outsource execution.
❏ Do things that don't scale.
❏ 80% all founders fail to find PMF.
https://www.startupschool.org/library

7. Engineering Organizations

8. Engineering Organizations
❏ OKRs
❏ Open Source
❏ Open Innovation Model
❏ Separate Organization (Vps)
❏ Both Users & Creators
❏ Self-Service Model
❏ Internal Services Model
❏ SOA / Service Orientation
❏ Faster Innovation

9. Lean UX

10. DTA(Dual Track Agile) SV ~2012

11. Focus on Experiments & Retrofit.

13. Netflix Culture ~ Freedom & Responsibility

14. Netflix Culture ~ Freedom & Responsibility

15. Netflix Culture ~ Freedom & Responsibility

16. Beyond Budget

17. OKRs

18. No Estimates

19. No Projects

20. No Projects
Where is the
customer?

21. ❏ Product Culture
❏ Customer Obsession
❏ DTA (Discovery + Delivery)
❏ Customer Value not Scope
❏ Engineering Culture
❏ Creating not only using it
❏ Faster, Better, Cheaper
❏ Beyond Budgets / OKRs
❏ Continuous Improvement

22. Customer Centric | Customer Obsession

23. Customer Centric | Customer Obsession

24. Modern Agile

25. Industry Failures
❏ Produce Value & Innovate
❏ Understand Customers
❏ Rapid Delivery
❏ Being Agile
❏ Being Digital
❏ Manage Work
❏ Keep Talent Density
❏ Safe Software (Look Boeing)
❏ Save Money

27. Modern Agile &
Product Culture
Diego Pacheco