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O poderoso Link Building - Aula 7 - Curso de SEO #OpenSEO

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Exploramos nesta aula todos os conceitos de link building e as duas formas existentes de fazê-lo: via prospecção de links e via link bait, que são estratégias para criação de conteúdos que se tornam potencialmente linkáveis.

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O poderoso Link Building - Aula 7 - Curso de SEO #OpenSEO

  1. 1. Curso de SEO - Aula 7O poderoso Link Building Autor: Diego Ivo, CEO da Conversion
  2. 2. Curso de SEO > Aula 7 #OpenSEO A Internet é feita de links
  3. 3. Curso de SEO > Aula 7 #OpenSEO Links são como bumerangues: linke antes
  4. 4. Curso de SEO > Aula 7 #OpenSEO O que é link building> Desenvolvimento de estratégias para conseguirlinks relevantes que contribuam para oposicionamento de um site.
  5. 5. Curso de SEO > Aula 7 #OpenSEO Qual a Importância?> Google prefere sites com autoridade> Links são como votos> Links são “critério de desempate”fundamentais num jogo acirrado
  6. 6. Curso de SEO > Aula 7 #OpenSEO O que é um excelente link?1. Contextual2. Relevante3. Receberá (muitos) cliques4. Vem de um site com autoridade5. Sem nofollow6. Links que geram conversões
  7. 7. Curso de SEO > Aula 7 #OpenSEO Todo bom link é difícil 7
  8. 8. Como não fazer link building
  9. 9. Curso de SEO > Aula 7 #OpenSEO Cadastro em Diretórios de Sites> Maioria é irrelevante.
  10. 10. Curso de SEO > Aula 7 #OpenSEO Esqueça Diretório de Artigos> Maioria é irrelevante.
  11. 11. Curso de SEO > Aula 7 #OpenSEO Troca de Links> Vai configurar Link Farm, prática nãorecomendada pelo Google.
  12. 12. Curso de SEO > Aula 7 #OpenSEO Links Irrelevantes> Evite links que não agregam valor ao seuvisitante ou à web.
  13. 13. Curso de SEO > Aula 7 #OpenSEO Compra de Links> Contra as Diretrizes de Webmaster. Site podeser punido por manipulação de resultados
  14. 14. Curso de SEO > Aula 7 #OpenSEO Mais valem os bons links
  15. 15. Prospecção de Links
  16. 16. Curso de SEO > Aula 7 #OpenSEO O que é prospecção de Links> Busca sites relevantes, oferecer benefício emforma de conteúdo para o site e merecer o link
  17. 17. Curso de SEO > Aula 7 #OpenSEO Como se faz> Levantamento de Sites> Identificar Oportunidades> Definição de Conteúdo> Estratégia de Relacionamento> Conseguir link
  18. 18. Curso de SEO > Aula 7 #OpenSEO Localizando fontes de Links> Blogs de seu assunto> Fóruns de seu assunto> Sites em geral do assunto> Analisar Links dos concorrentes> Qualquer outra oportunidade
  19. 19. Curso de SEO > Aula 7 #OpenSEO Localizando Links de Concorrentes> Comando link:site.com.br> Ahrefs> Open Site Explorer> Majestic SEO
  20. 20. Curso de SEO > Aula 7 #OpenSEO Salvar Lista de Sites> Planilha de Excel> Informações de Contato> Status> Observações
  21. 21. Curso de SEO > Aula 7 #OpenSEO Ofereça algo relevante> Pessoas linkam porque se interessam> Agregue valor ao site> Por que a pessoa deveria linkar? Por que vocêlinka?
  22. 22. Curso de SEO > Aula 7 #OpenSEO Estabeleça relacionamento> Os melhores links levam tempo> Invista em relacionamento> Faça seu marketing pessoal
  23. 23. Curso de SEO > Aula 7 #OpenSEO Guest Blog> Escreva como autor convidado> Encontre blogs de sua área> Escreva um conteúdo original
  24. 24. Curso de SEO > Aula 7 #OpenSEO Ofereça artigos de autoridade> Localize sites de sua área> Ofereça artigos de qualidade> Mostre como agrega valor ao leitor
  25. 25. Curso de SEO > Aula 7 #OpenSEO Faça e conceda entrevistas> Responda a dúvidas> Localize pessoas que agregam conteúdo> Quem é entrevistado pode linkar e vai divulgaraos amigos dela, de onde podem surgir links
  26. 26. Curso de SEO > Aula 7 #OpenSEO Envie seu produto para review> Ótimo para ecommerce> Pessoas adoram receber presentes> Escolha produtos realmente interessantes
  27. 27. Link Bait
  28. 28. Curso de SEO > Aula 7 #OpenSEO O que é link bait> Conteúdos que “fisgam” links> Seu conteúdo é a melhor isca> Um bom link bait é uma verdade posta demaneira que instiga a linkar
  29. 29. Curso de SEO > Aula 7 #OpenSEO Deixe todos saberem do conteúdo> Rede de contatos (mailing)> Redes sociais> Espalhe entrando em contato com sites> Combine com prospecção ativa > Vamos às ideias de link bait...
  30. 30. Curso de SEO > Aula 7 #OpenSEO Conteúdo de Primeira> Faça o melhor post sobre um assunto> Faça o conteúdo que deveria ser linkado> Faça um conteúdo que seja republicado ereceba os créditos com um link> Gere polêmicas, inicie debates> Faça algo inovador
  31. 31. Curso de SEO > Aula 7 #OpenSEO Widget: agressivo. Pouca Relevância.
  32. 32. Curso de SEO > Aula 7 #OpenSEO Infográfico
  33. 33. Curso de SEO > Aula 7 #OpenSEO Concursos Culturais 33
  34. 34. Curso de SEO > Aula 7 #OpenSEO Coisas Inovadoras: Xadrex em 1k e HTML5
  35. 35. Curso de SEO > Aula 7 #OpenSEO Plugin WordPress
  36. 36. Curso de SEO > Aula 7 #OpenSEO Temas, Templates
  37. 37. Curso de SEO > Aula 7 #OpenSEO Use a Criatividade 37
  38. 38. Curso de SEO > Aula 7 #OpenSEO Lição de Casa 1. Crie suas estratégias de link building!
  39. 39. Curso de SEO > Aula 7 #OpenSEO 39
  40. 40. Curso de SEO > Aula 7 #OpenSEO Próxima aula 1. White Hat e Black Hat
  41. 41. Até a próxima aula! Siga @conversion_br e @diegoivo www.conversion.com.br/openseoSeja notificado sobre próximas aulas do curso de SEO http://conv.ly/curso

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