Presented by Maggie Curran

1. BELKIN BRANDS
Smart Home Smart WaterConnected Things Connected Home
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Belkin Core Principles for Ecommerce
Data Driven, Globally executed strategy focused on key principles:
• Product – Sales, Product Development and Marketing teams utilize data continually (search terms, conversion rates, sell
through data, reviews, manufacturing and chipset trends) to inform product innovation and creation roadmap.
• Price/Value – Best in class products and price points for continually evolving competitive landscape. Unwavering
commitment to provide the best value to both the retail Customer and the end Consumer.
• Promotion – After product, price and value are established, Marketing, PR, Editorials and promotional vehicles are
leveraged to conquest new categories, defend marketshare positions and lead in new technologies and innovations.
• Protection – Brand protection aligned on a set of key principles around how we want our brands represented across
marketplaces. Be disciplined on enforcement among all partners, stay focused on the long term outcomes and stick to
our values.
• Platform – Discover, evaluate and metric consumers preferred methods to engage with our brands, through sales,
reviews, post purchase engagement and loyalty. Assess platforms where consumers are increasingly going, deliver new
growth and elevate the consumer experience.
• Planning, Packaging & Operations – Constant execution of best in class metrics and established goals for improvement in
our daily, weekly, quarterly, and yearly KPI’s.

3. Follow customer data through the sales funnel