Presented by Andy Thompson and Ilana Cohen

1. MODERN APPROACH TO
AMAZON STRATEGY
BOOYAH ADVERTISING PRESENTS

3. LIVING PROOF
ON AMAZON

4. WHEN
RESELLERS
RULED
AMAZON

5. TAKING CONTROL OF THE PLATFORM
ENHANCING CONTENT BEYOND THE BASICS

6. RESULTS: 38.6% CONVERSION RATE

7. ADVERTISING

8. UTILIZE ADVERTISING
TO FUEL GROWTH
Source: Amazon Seller Central 2019
July August September October November December January
Ad Sales Organic Sales
702%+
Ad Sales
502%+
Organic
Sales

9. OBJECTIVE-
BASED
ADVERTISING
Jsource: uly 1st, 2019 to January 24th, 2020 – Amazon Seller Central
BRAND ADS ORGANIC
NON-BRAND ADS
52% of Traffic came from Advertising
38% of Sales came from Advertising

10. LOOKING
FORWARD

11. BRINGING THE REST OF
ECOMMERCE TO AMAZON
PAID SOCIAL
PAID SEARCH
PROGRAMMATIC DISPLAY

12. QUESTIONS?

13. THANK YOU!
BOOYAH ADVERTISING