The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon: 1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product. 2. Drives prominence in search results through seasonally relevant content. 3. Converts users online and in physical stores by enhancing brick-and-mortar sales. 4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants. 5. Recreates the ability to see and touch the product with visual demonstrations. 6. Generates credibility through reviews and ratings to manage expectations. 7. The PDP