Andries de Villiers's presentation from the Digiday Brand Summit in Key Biscayne, Florida on April 25th, 2016

1. | ANDRIES DE VILLIERS| ANDRIES DE VILLIERS 1
ARE AUDIENCES
ABANDONING
THE WEB?

2. | ANDRIES DE VILLIERS
DIGIDAY BRAND SUMMIT 2016
If You’re On The Web, You’ve Seen Outbrain
2

3. | ANDRIES DE VILLIERS
Source: Business Insider
DIGIDAY BRAND SUMMIT 2016
It’s a Mobile World
3
2008 2015
42%
ON DESKTOP
51%
ON MOBILE
80%
ON DESKTOP
12%
ON MOBILE
TIME SPENT PER DAY WITH DIGITAL MEDIA
IN 2015
50%of content consumption in
the Outbrain network
occurred on mobile devices
THIS TREND IS REFLECTED IN
OUTBRAIN DATA…

4. | ANDRIES DE VILLIERS
Source: Business Insider
DIGIDAY BRAND SUMMIT 2016
People Spend Most of Their Time on Mobile Apps, Not Web
4
2013
TOTAL TIME:
2 hrs, 38 mins
80%
IN APPS
20%
ON WEB
HOW AMERICANS SPENT THEIR TIME ON MOBILE DEVICES (PER DAY)
2015
TOTAL TIME:
3 hrs, 40 mins
90%
IN APPS
10%
ON WEB

5. | ANDRIES DE VILLIERS
Source: BI Intelligence
DIGIDAY BRAND SUMMIT 2016
Messaging Is Overtaking Social Media on Mobile
5
MO B IL E U S AGE O N ME S SANGE R APPS
*236MINUTES/USERS/MONTH
Q 1 2 0 1 1 Q 3 2 0 1 5
350MILLIONS
TOP 4 SOCIAL NETWORKING APPS
TOP 4 MESSAGING
APPS
TELEGR AM KIK
*
V IBER S LACK WHATS APP MES S ENGER

6. | ANDRIES DE VILLIERS 6

7. | ANDRIES DE VILLIERS
THANK YOU
7