Micah Gelman's presentation from the DVAS in Austin, TX in November 2016.

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Finding Success in Live Streaming
Presented by: Micah Gelman
Senior Editor and Director of Video

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1930s
THE WASHINGTON POST
Live streaming is not new…

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1930s
THE WASHINGTON POST
Live streaming is not new…

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1930s 1950s
THE WASHINGTON POST
Live streaming is not new…

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1930s 1950s 1970s
THE WASHINGTON POST
Live streaming is not new…

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1930s 1950s 1970s 1990s
THE WASHINGTON POST
Live streaming is not new…

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1930s 1950s 1970s 1990s
THE WASHINGTON POST
Live streaming is not new…

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THE WASHINGTON POST
…and today
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016

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THE WASHINGTON POST
…and today
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016

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Plan Ahead Show, Don’t Tell It’s Not a Broadcast
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Doing Live Well
Standing out in a billion channel universe
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016

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Live Technology
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016

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Pre Roll and Mid Roll Sponsorships Hybrid
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Making Money
Standing out in a billion channel universe
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016

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It’s not TV
Technology is maturing
Economics evolving
• Unlike 360, VR, AR there are well established workflows
• Like everything digital, we are at the beginning
THE WASHINGTON POST
Finding success in
live streaming
Key Takeaways
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016
• Don’t broadcast, INTERACT