Tim Sims' presentation from the Digiday Agency Summit in Key Biscayne, Florida - October 28, 2015.

2. Title
Page
Placeholder
The
canary
has
spoken

7. The
con.nued
rise
of
programma.c
$53B
$9.5B
$120B
$70B
2014
2019

8. Source:
IDC,
2014.
Includes
online
and
mobile
display
and
video
adverCsing.
$B
2000 2014
USA 43 87
China 2 49
Brazil 3 58
Russia 2 70
The
space
between
us

9. Source:
IDC,
2014.
Includes
online
and
mobile
display
and
video
adverCsing.
The
device
2.5
33
52

12. The
conCnuum
of
real-­‐Cme
decisioning.
THE CENTER OF GRAVITY IS MOVING RIGHT =>
USERLEVELAPIs=>

13. DealIDs are part of the fabric
The
power
of
decision

15. The
Programma.c
Forward
Market

16. $

17. The
power
of
decision
=
100
Homepage
Avails
InserCon
Order:
25
Homepage
Impressions
$5
CPM
Q4
2014

18. The
power
of
decision
=
100
Homepage
Avails
InserCon
Order:
25
Homepage
Impressions
$5
CPM
Q4
2014

19. The
power
of
decision
=
100
Homepage
Avails
InserCon
Order:
25
Homepage
Impressions
$5
CPM
Q4
2014

20. The
power
of
decision
=
100
Homepage
Avails
Make
this
deal:
No
inserCon
order
25
Homepage
Impressions
$5
CPM
Bought
Programma,cally
(maybe
with
a
guarantee)

22. The
inevitability
of
convergence
“The
scale
and
speed
of
this
change
will,
to
some,
be
overwhelming….
People
are
watching
more
TV
than
ever……they're
just
consuming
it
differently”
-­‐
Lachlan
Murdoch,
20th
Century
Fox
1 BILLION
active users
61.4 million
subscribers
worldwide
50 million
subscribers
21.2 million
current HBO
subscribers
considering
switching to HBO
Now
6 million
subscribers

25. YOU
THANK
for
listening