Tim Sims presemtraion at WTF Programmatic, December 2016

2. Best Practices

3. How we buy and sell media
is drastically changing.

4. So is how we
are consuming
and engaging
with advertising.

5. How do we continue to improve
the user experience?

6. 5 things to think about
in creating a campaign that resonates:

7. Think holistically.1 Select the media mix that’s right for you.

8. Run complimentary
strategies.

9. Think like a modern
consumer (psst—you are one).
2 Approach your campaign as you would
like to engage with a campaign.

10. A day of media consumption

30. Do your homework.
3 Make sure you understand the
landscape in which you’re advertising.

31. So much nuance in every environment.
Not every publisher has the same look and feel.

32. Creative thinking
4 One size doesn’t fit all—immersive
advertising is about immersing your brand
into the consumer’s lifestyle and habits.

33. Understand the formats and
assets for requirements.
300 x 250 and 728 x 90 is not your 100% plan anymore.
It’s much more detailed.

34. Message to each unique aspect
of your audience.
One messaging strategy doesn’t exist—1:1 requires multiple themes.

35. Success is in the
measurement5 Data is the thread that ties
your plan together.

36. Tim Sims, VP, Inventory & Partnerships
Tim.sims@thetradedesk.com