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Workshop with The Trade Desk, Digiday Agency Summit, March 2017

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Digiday
Digiday

Tim Smith's presentation at DAS, March 2017, Nashville

Marketing
1 of 8
5 Ways Programmatic Will Evolve in 2017
1. Advanced TV will start getting real budgets.
2. Offline sales attribution
3. Advertising gets better (and more authentic)
4. The rise of Programmatic Guaranteed
5. BYO algorithm
Tim Smith, Director of Business Development tim.smith@thetradedesk.com Thank you

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Workshop with The Trade Desk, Digiday Agency Summit, March 2017

Editor's Notes

  1. OTT stuff-Consumers have moved, why hasn’t the media spend? 
  2. able to buy media all on one platform in the same place and why that’s a good thing.  Blend of guarantee and reserve vs. spot market. 
  3. Enterprise APIs – how companies can save time, scale faster and gain access to more data by building on APIs –