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GROW YOUR RADIO STATION ONLINE AD REVENUE  & TRAFFIC WITH VIDEO
The World of Radio Has Changed You wouldn’t be in this department if you didn’t know this, but if you need the research to back this up – we have it! Advertising Goes Off the Radio! Ad dollars are deserting radio airwaves for the Internet even faster than expected.
Million$ of Reasons to Reinvent 2007 marked the first time in history  when there were more advertising dollars spent on Internet ads ($21.7 billion) than on radio ads ($20.4 billion), says eMarketer.
Online Video is Exploding A Kelsey Group study found  55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result 86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos Cisco predicts that by 2013 90% of all Web traffic will be generated by video Comscore estimates that companies using online video see sales lifts between 20 – 40%
The Opportunity ,[object Object]
Give your advertisers a vehicle to touch your audience way beyond the 30 second spot.
Engage on-air and relate it back to content that they love and engage them online with video.
Instant Monetization with Remnant PartnersTOTAL AUDIENCE ENGAGEMENT ,[object Object]
On average people spend 20-45 minutes with video content that they search for.
Your online TV completes the engagement that Radio starts On-Air.ON-AIR ONLINE ON-SITE RATINGS RESULTS  REVENUE 5
Proven Technology Success Track Record  Proven experience and technology to deliver the turn-key video solution you need.  Look at just a few of the brands that trust us….
Success Track Record  Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation states, “We are thrilled by the monetization that we have been able to achieve and the steady growth in revenue contribution from 1% to 21%.” Since April 2009, WQHT has billed $500,000 in revenue for Hot 97 TV, most of which did not come from traditional radio budgets. The channel is getting the attention of digital agencies and client brand teams, Cameron says. “They’re interested in the concept and storyline and excited about being part of something that is groundbreaking. (Inside Radio) We had problems with other companies getting Spanish to display properly, and we knew this wasn’t an issue with the Player. They were already optimized for Spanish language” Mando d’Armas, MGS Communication on the Scion Campaign
The Proof is in the Numbers Users interacted 1011% more with XLTV
What Advertisers Want ,[object Object]
Interactive Overlays featuring Sponsor promotional message, or call to action (e.g.. Call 1-800-BUY Now for more info
Overlays Link Directly to your website or promotionIncrease Ad Revenue
Creative Campaign Elements Custom Branded Segments In Stream Video Ads Pre-Roll, Mid-Roll, Post Roll with Companion Ads Pre-Roll with Companion Ads
Branded Video Destinations
Branded Video Destinations 12
Branded Video Destinations 13
Branded Video Destinations 14

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Growing Radio Station Online Ad Revenue with Video

  • 1. GROW YOUR RADIO STATION ONLINE AD REVENUE & TRAFFIC WITH VIDEO
  • 2. The World of Radio Has Changed You wouldn’t be in this department if you didn’t know this, but if you need the research to back this up – we have it! Advertising Goes Off the Radio! Ad dollars are deserting radio airwaves for the Internet even faster than expected.
  • 3. Million$ of Reasons to Reinvent 2007 marked the first time in history when there were more advertising dollars spent on Internet ads ($21.7 billion) than on radio ads ($20.4 billion), says eMarketer.
  • 4. Online Video is Exploding A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result 86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos Cisco predicts that by 2013 90% of all Web traffic will be generated by video Comscore estimates that companies using online video see sales lifts between 20 – 40%
  • 5.
  • 6. Give your advertisers a vehicle to touch your audience way beyond the 30 second spot.
  • 7. Engage on-air and relate it back to content that they love and engage them online with video.
  • 8.
  • 9. On average people spend 20-45 minutes with video content that they search for.
  • 10. Your online TV completes the engagement that Radio starts On-Air.ON-AIR ONLINE ON-SITE RATINGS RESULTS  REVENUE 5
  • 11. Proven Technology Success Track Record Proven experience and technology to deliver the turn-key video solution you need. Look at just a few of the brands that trust us….
  • 12. Success Track Record Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation states, “We are thrilled by the monetization that we have been able to achieve and the steady growth in revenue contribution from 1% to 21%.” Since April 2009, WQHT has billed $500,000 in revenue for Hot 97 TV, most of which did not come from traditional radio budgets. The channel is getting the attention of digital agencies and client brand teams, Cameron says. “They’re interested in the concept and storyline and excited about being part of something that is groundbreaking. (Inside Radio) We had problems with other companies getting Spanish to display properly, and we knew this wasn’t an issue with the Player. They were already optimized for Spanish language” Mando d’Armas, MGS Communication on the Scion Campaign
  • 13. The Proof is in the Numbers Users interacted 1011% more with XLTV
  • 14.
  • 15. Interactive Overlays featuring Sponsor promotional message, or call to action (e.g.. Call 1-800-BUY Now for more info
  • 16. Overlays Link Directly to your website or promotionIncrease Ad Revenue
  • 17. Creative Campaign Elements Custom Branded Segments In Stream Video Ads Pre-Roll, Mid-Roll, Post Roll with Companion Ads Pre-Roll with Companion Ads
  • 22.
  • 23.
  • 24. In-Studio Performances ( Secret Sessions)
  • 28. Original Programming (Friday Night Cheerleading in America, Locker Room etc)
  • 29.
  • 31.
  • 32. Marketing materials – video production, one-sheets, presentations
  • 33. “Invisible vendor” for web products & services(web site design, SEO, marketing on alternative web channels = full service web packages for your clients)Click Here to watch examples of Station Video Sales Demos
  • 34.
  • 35. Most Flexible Video Advertising System on the market – Supports Traditional and Custom Ad Units (Skins, Bugs, Overlays, In-Stream +++)
  • 36. Integrated with major AD SERVING and software such as DOUBLECLICK DART
  • 37. Advanced Scheduling of Program and Ad Serving – Time of Day
  • 38.
  • 39. Let’s Partner for Success Your Radio Station has relationships & distribution, we have the products & resources today’s clients want.Our combined relationships and expertise will lead to increased revenues and products that excite and invigorate clients and listeners! Let’s Get Started Today Contact Us at (877) 407-9797 Visit us online at www.NextGalaxyMedia.com Reach Out linkedin/maryspio2 twitter.com/maryspio