Live Streaming Master Class - Ashley Faus, Atlassian
•
1 like•216 views
How to Add Live Streaming to Your Marketing Mix. Periscope came online and fundamentally changed the world of video marketing. Today, long-form and short-form capabilities have been introduced on Facebook, YouTube, LinkedIn, and Instagram, and more platforms add live or native video capabilities every quarter! How do you utilize live stream broadcasts to connect with your community? What are the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast? What kinds of stories can you tell with these new platforms? See examples of live stream success from brands across several industries, and learn how to create and execute a live stream strategy.
Recommended
More Related Content
What's hot
Similar to Live Streaming Master Class - Ashley Faus, Atlassian
Similar to Live Streaming Master Class - Ashley Faus, Atlassian (20)
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Recently uploaded
Recently uploaded (20)
Live Streaming Master Class - Ashley Faus, Atlassian
- 1. Ashley Faus SR. MANAGER, INTEGRATED MEDIA, ATLASSIAN SAN FRANCISCO ~ MAY 23 – 24, 2019 | DIGIMARCONSILICONVALLEY.COM #DigiMarConSiliconValley Live Streaming Master Class MASTERCLASS
- 2. How to Add Live Streaming to Your Marketing Mix Presented by Ashley Faus DigiMarcon 2019 @ashleyfaus
- 4. Why Video?
- 5. http://blog.hubspot.com/marketing/video-marketing-statistics#sm.000023io1qzn3dvfxtz1za07lycur 19% Increase in Open Rates 74% Of All Internet Traffic 65% Increase in CTR 80% Increase in Conversions 92% Of Viewers Share Video Video Works! https://www.socialmediatoday.com/news/the-state-of-video-marketing-in-2018-infographic/518339/
- 8. Source: Ooyala Video Index 2018
- 9. https://www.omnicoreagency.com/instagram-statistics/ https://blog.hootsuite.com/instagram-statistics/ 80% Of Users Follow a Business 500M Daily Active Users on Stories 100M Users Watch or Share on Live Every Day
- 10. 1,140 Live Streamed Events 28M User-Generated Live Streams Source: Periscope by the Numbers https://variety.com/2018/digital/news/twitter-q4-2017-earnings-monthly-users-1202691803/#!
- 11. 3X Longer View vs. Standard Video 6X Engagement on Live vs. Native Videos 20% Videos are Live Broadcasts Source: MediaKix
- 12. What challenges keep you from using more video? A. BUDGET: Videos are too expensive to produce B. TIME: Scripting, filming, and editing takes too long C. TALENT: We don’t have strong spokespeople D. ROI: We don’t have high viewership or engagement E. RESOURCES: No in-house team and/or vendor relationships
- 13. A Wider Spectrum Free But Terrible Shaky camera Low-Res Poor Audio Minimal Story Arc Amazing But Expensive Studio Space Equipment Rental Crew Salaries Highly Scripted Moderate Cost and Authentic Tripod or Steady Cam Multiple Mic Options On Location or Studio Flexible Scripting
- 14. Benefits of Live Stream Video Leverage Your Existing Audience Ease of Distribution Capitalize on Human Behavior Low Barrier to Entry
- 15. Use Cases and Hosting Styles
- 16. Live Q&A Sneak Peek Behind the Scenes Oh my gosh, this is happening now! Watch a Planned Event Daily Recap Sharing Insights
- 17. Life at the Office Sneak Peek / Behind-the-Scenes Product Launch Prep Photoshoot or Video Shoot
- 18. Sneak Peek / Behind-the-Scenes Hosting Style: Narrate what you’re doing and who you’re with. Ask some general, “who, what, where, why” questions of the people you’re filming. Acknowledge comments from the viewers. Description: Join me live on #Periscope at 10am PST for a behind- the-scenes look at [book or product launch prep, photoshoot, video shoot, life at the office, etc.] Title: Behind-the-Scenes for or Sneak Peek: [book or product launch prep, photoshoot, video shoot, life at the office, etc.]
- 19. Live Q&A Analyst CallsInteractive Keynotes Merger or Acquisition Town Hall Product Demo
- 20. Live Q&A Hosting Style: Be the emcee if you’re the moderator. Think like a panel member if you’re answering the questions. The session should be interactive and take questions from the viewers Description: Tune in for a live Q&A on [topic] w/ [Person’s Facebook page] at 12pm PST on Facebook Live! Submit your questions early via Facebook or comment live during the broadcast. Title: Q&A with [Person’s Name] or Q&A on [topic]
- 21. Random People Doing Something CrazyHuge Lines at an Event Oh my gosh, this is happening now! Demos on the Tradeshow Floor
- 22. Hosting Style: Host’s choice! Do whatever makes sense in the moment… you clearly thought this was so cool/shocking/stupid and important that you just HAD to share it, so say what you’re feeling! (i.e.: crazy demos on the show floor at CES, random people at SXSW, waiting in an insane line to get into a concert, etc.) Description: Happening NOW! [title], link Title: Descriptor of Cool Thing (i.e.: PowerWall reveal at Tesla, Techappella – Song Birds Performance) Oh my gosh, this is happening now!
- 23. Interviews Watch a Planned Event Concerts and Shows Keynotes and Speeches Product Reveals
- 24. Hosting Style: Say what the cool thing is and then stop talking so people can watch! It should be like they’re sitting next to you in the meeting/concert/event, and while you might occasionally lean over to say something, you’re generally NOT going to disrupt the event with constant comments. Description: Can’t wait for [DreamForce Keynote, VIP Speech, Grand Opening of a Location] Title: Name of Event Watch a Planned Event
- 25. Insights from Sessions, Keynotes, or Demos Daily Recap / Sharing Insights Tradeshow or Hosted Event Wrap-Up Interview Takeaways or Key Themes
- 26. Hosting Style: The presenter is talking “at” the audience in first person. Use “I” statements like, “I loved seeing the keynote this morning at SXSW! The founder of TOMS shoes announced their next one-for-one item: coffee! This seems like a perfect fit to me because of [reasons]. I also loved [insert other cool thing here].” Description: Sharing about day 3 at [TED, SXSW, media tour] at 7pm PST! Tune in on @YouTube for the recap! Title: [Event Name] Recap – Day 3 Daily Recap / Sharing Insights
- 39. Live Q&A Sneak Peek Behind the Scenes Oh my gosh, this is happening now! Watch a Planned Event Daily Recap Sharing Insights
- 40. What Kind of Video Should I Use?
- 43. How Do I Choose a Channel?
- 44. Where are you in the Buyer’s Journey? Where does your audience spend time? What is your brand persona in each channel? How can you leverage a video in the long-run? Key Questions When Choosing a Channel
- 45. A Few Filming Tips
- 46. Orientation: Horizontal… or Vertical Don’t be a Creeper! Mitigate Motion Sickness Easy Tips for First-Time Streamers
- 47. More Resources
- 48. How to Add Live Stream Video to Your Marketing Mix Q&A Session Presented by Ashley Faus DigiMarcon 2019 @ashleyfaus