Sports provide many of us with our most passionate area within our lives and our strongest place for community. People dedicate thousands of hours of their lives yearly to their favorite sports, teams, and sports heroes. Sports take them to their highest highs and lowest lows every week. Brands can tap into this passion around sports and become part of the daily conversation. During this presentation, we will explore how to effectively utilize sports and the creation of compelling sports content to drive a brands messaging, grow its affinity, and ultimately deliver results to the bottom line.