When your target market lack buying intent, shift your focus from sales to lead generation and brand awareness. Here's 5 things you can do to sustain brand engagement when people aren't in a position to buy.

1. Marketing Your
Business
When Nobody's
Buying
5 Things You Can Do To Sustain Brand
Engagement

2. Although consumers may be reluctant to
buy your products during the uncertainty
of the current climate and businesses may
be resistant to making an investment in
your services, you can still use this period to
build brand awareness and develop
trust.
Don't Let Your Target Audience
Forget About You

3. Create Valuable Content
In times of crisis, people look for leaders and voices of
authority. Make your voice heard by creating content that
offers advice or help, and utilize video content to continue
a sense of face-to-face contact
01

4. Ask for Engagement;
Not Purchases
02
Ask your social following to get involved and encourage user-
generated content. Create hashtags for followers to post
their own photos and videos using a theme, or get people to
join in on a challenge you've created

5. Change Your Call-to-Actions
03
Re-evaluate the call to actions you use on every piece of paid
and organic content. Use Share, Like, Comment, Follow,
Save for Later, Add to Wishlist, and Add to
Calendar instead of Buy Now or Book Now

6. Grow Your Contacts
04
Shift your focus from selling to lead generation. If you can
grow your contact base now, you'll be able to sell to them once
they're in a position to buy. Use lead generation campaigns
on LinkedIn, Facebook and Instagram, and incentivise a user
to sign up to your newsletter or download a resource.

7. Build Your Remarketing
Audiences
05
Set up your remarketing lists in Google Anlaytics, Facebook,
Twitter and LinkedIn, now rather than later. Make sure your
audiences are set up with a long membership duration, at
least 6 months, so that you'll be able to use this audience to
remarket to in the future

8. Show people that
you'll stick by
them
and they'll stick
by you

9. www.digital-clarity.com
01483 338270