We now live in a world where the mobile consumer is always connected. Understand the benefits of mobile advertising and how it can impact your business.

1. Understanding the Benefits of
Mobile Advertising
Sophie Burrows

2. The Value of Mobile
40% of online
sales take
place on a
smartphone or
tablet
86% of all
mobile users
check their
phones
within 1
hour of
waking up
People check
their phones
up to 150
times a day
50.3% of e-
commerce traffic
is via mobile
devices

3. Smartphones are the most common starting
place for online activities
25% of
users start
on a PC
19%
continue on
a
smartphone
5% continue
on tablet
65% of
users start
on a
smartphone
61%
continue on
a pc/laptop
4% continue
on tablet

4. The Mobile Consumer is Always Connected
46% of consumers
say they’ve
completed a
purchase on a
smartphone
45% of mobile
searches are goal
oriented and help
to make a decision
40% say they’ve
used a
smartphone to
research a
purchase
completed on a
smartphone
50% of purchase
related
conversions
happen within 1
hour of the mobile
search that
initiated them

5. Showrooming
Users go to the store to look at a
product, then purchase online later

6. http://www.chuckaikens.com/2014/09/08/showrooming-turning-lost-sales-into-new-opportunity/

7. Of consumers notice mobile ads
Mobile ads take up most of
the screen
Using extensions can take
up even more space,
making you prominent
Reach consumers at
critical times when they
are making purchase
decisions

8. Opportunities
• Call extensions
• Increase phone call bookings and enquiries
• Location extensions
• Lead customers to store front
• App Install extensions
• App downloads
• Shopping
• Compare products and prices

9. Ensure your site is optimised!
67% of consumers are more likely to
buy on a mobile optimised site
40% turn to competitors sites after a
bad mobile experience

10. Landing Page Best Practice
CTA front and centre
Lightweight, quick loading landing
pages
Be direct and concise
Use large text and big buttons
Include a phone number
Include address if a local business
Use as few fields as possible in
forms

11. Mobile Ads Best Practice
Include ad extensions
Keep description short and sweet
Ensure ‘mobile preferred ads’ is
ticked
Make it easy for users to convert

12. Advertising Mobile Apps
Providing consumer value with apps
100 billion app
downloads in
2013
+60% YOY
$35B spent in
app stores in
2014 - +31%
YOY
85% of time
on mobile is
spent in app
3 million+
apps available
in app stores
60% of apps
have never
been
downloaded

13. 95% of apps
are abandoned
within 1
month
20% of apps
only used once
Available App Ads
• App install ads
• App engagement ads
• App extensions

14. Learn More
+44 (0)845 388 4071
info@digital-clarity.com
www.digital-clarity.com