11. XBox turns audiences
Technische
Hilfestellung
Optimierung
Frontend
Ausspielen
Transcoding
Thumbnail
into a community. Batch-
Upload
Metadaten-
CDN-
Übergabe
INNOVATIONS
Playlist
Server IT Export
Player
Seeding
CMS
Plattform
Anbindung
DISTRIBUTION
CONSULTING
SEO
Archiv
Traffic
Shaping
Format- User
entwicklung Tracking
CONTENT
Peak
Management
Rechte Produktion Indizierung
11
12. WHY DOES IT MATTER?
Actually there are 118 Million reasons!
12
13. The fight for the living room!
Internet Links Portables TV
Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic
PC Player Hardware Corps. Startups
Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ...
DVRs 3rd Gen Consoles Blu-Ray Player
TiVo, CE-Manufaturer 110m Units sold Sony, LG, Panasonic
14. Internet enabled TV-Sets!
In 2010 most sold TVs will be internet enabled!
14
17. TV as a Service: TV Everywhere
Pay once watch everywhere 17
18. A NEW E N G A G E M E N T PARADIGM.
Video entertainment moves closer to the consumer.
3m
50 cm
10 cm
18
19. Netflix‘s four steps to world domination
Wi-fi is a < $10 component.
Wi-fi will be in any consumer electronic device shortly
Netflix is the killer app for broadband.
Netflix will be on any wi-fi device. Reach
20. JUST SOME BACKGROUND ON Wi Fi.
‣319m chipsets sold
in 2008 +42% Y/Y
‣862m installed base
20
21. Enable consumers to engage
with rich Internet
experiences seamlessly
across any device, anywhere.
21
22. ADOBE is pushing its platform!
Open Screen Project
Open Source Media Framework
Open Video Player
The who is who of the mobile, video and IT industry are on board.
22
24. ...VIDEO IS BIG.
BUT: YOUTUBE IS BIGGER.
• #2 site in global Minutes
• 40 % of all US Video Streams in Dec 2008
• 20h of video content are being uploaded every
minute!
• 17 billion search queries/month (2nd largest
search engine WW)
• 1 billion viewed videos/day
VIDEO
• 445 million unique viewers in Sep 2009 (WW)
3 Minuten
1 Video
1 Ad Impression
24
25. JUST three more words on YouTube.
personalized
Channels
+
1080p
27. Who‘s the TV Station here?
1 * 3,7 = 3,7
Billion Views/Day minutes per view Billion min
watched per
Day
72 * 200 * 24% = 3,5
million German TV minutes a day market share Billion min
Viewer watched per
Day
28. = 2.0
8,7bn Views 6,8bn Views 1,3bn Views 1bn Views
The top five labels control 65% of all of the views of the YouTube’s top 50.
http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
29. Traffic is becoming a commodity!
„ With YouTube’s help, Google is now responsible for at least 6 percent of
the internet’s traffic, and likely more — and may not be paying an ISP at
all to serve up all that content and attached ads. “
http://www.wired.com/epicenter/2009/10/youtube-bandwidth/
31. Best practice: DEMAND MEDIA
421,255,914 Video views 55 million unique users
261,179 Rating 3 Billion social media
300,854 Comments interactions
138,951 Videos 1 Billion cummulative video
streams
442,014 Subscribers
$17 million a year to writers, editors, and
video producers
36. LIVE
U2 10m live viewers
Obama
8,6m simultaneous viewers on
election
5,6m watched the inauguration
Michael Jackson 2m
simultaneous viewers
Oprah 0,5m
simultaneous viewers