Crowd funding on Indiegogo for South Africans
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A step by step guide how we setup and marketed a crowd funding campaign for a film promo on Indiegog
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Crowd funding on Indiegogo for South Africans
- 1. Crowd Funding with IndieGoGo, Social Media and Traditional PR By Pascal Schmitz from Amariam Pictures
- 2. Why IndieGoGO? • Allows South African Bank accounts to be linked to the campaign • You don’t have to make target unlike Kickstarter. 4% charge if you make target and 9% charge if you don’t make target • IGG guides you through and teaches you about the process of crowd funding. You can then build your own Rand based site (www.mygate.co.za) • IGG has great tracking tools for your “crowd” with specific data for each team members contribution towards the campaigns marketing vs. Kickstarter which has only two variables: how much and who… • IGG has a large audience already in place with thousands of daily views and 2670 Campaigns in the Film category alone (indiegogo.com receives 36936 page views per day -source www.findwebstats.com/indiegogo.com) • Tip: Paypal charges another 5% for funds that go through them, so try drive donations through direct credit card transactions . You need a FNB account to receive Paypal donations in SA
- 3. Shady Valley •Raised $10,405 in 60 days •Got almost 2,000 visitors on the site •Hit page No. 1 in the films category many times during campaign
- 4. Setting Up Your Campaign
- 5. Team
- 7. Funding
- 8. Gallery
- 9. Home Page
- 10. To Do’s: Marketing Your Campaign
- 11. Sharing the Link
- 15. Embed Email
- 16. Embed Email
- 17. Embed Email
- 18. Other Marketing Tools on IGG Increasing your “Go Go Factor”
- 19. Other PR Tools outside IGG • Press Release e.g. Screen Africa, The Callsheet • Radio e.g. Fresh Drive focus on small business and Poppy show which leads to Twitter • TV Shows e.g. Expresso • Blogs • Relevant Tweeters • Relevant FB Pages • Posters, Stickers etc…
- 20. Updates
- 21. Comments
- 22. Funders
- 23. Gallery View
- 27. Redeeming Perks - Website
- 28. Web Tools • Hosting: • www.godaddy.com • Free FTP Uploading Software: • Download “total commander” www.ghisler.com • Content Management: • www.wordpress.com • www.weebly.com • www.yola.com • www.joburgmovie.com and www.shadyvalleymall.com
- 29. Thank You • A copy of this presentation will be available in a week or two as the perk for a $20 donation on the new campaign for our up-and-coming documentary “Unhinged: Arriving Cape Town” • Alternatively go to www.indiegogo.com/shady-valley for the campaign this presentation was based on