Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
7. 4% 5%
36%
44%
93%
8%
12%
55%
46%
93%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internet TV Tablet Smartphone Computer Mobile Phone
“Moving screen” such as Smartphone and Tablet prove the highlight expansion from year to year,
in which remarkably change people’s behavior in Media consumption.
Source: Google, 2015
Base: Total Population
7
2014 2015
52%
140%
100%
DEVICE PEOPLE USE
DEVICE USED IN 2014 AND 2015
8. 5.5
5.1
6.3
5.2 5.2
3.9
4.7
4.1
3.7
3.3 3.2
2.7 2.6
2.3
0
1
2
3
4
5
6
7
Thailand Malaysia Philippines Indonesia Vietnam China Singapore
PC - TSOI Mobile - TSOI
8
TIME SPENDING ON INTERNET (TSOI)
Source: GlobalWebIndex, Q4.2014
At average, Vietnam Internet User spends about 5.2h on PC and 2.7h on Mobile
9. ESTIMATION VIETNAM ONLINE ADVERTISING REVENUES IN 2014
70% total online advertising revenue in Vietnam belongs to Google and Facebook
42%
27%
11%
8%
5%
3% 4%
Facebook
Google
Admicro
FPT
24H
VNG
Other
Source: Moore Estimation 2014
9
ADVERTISING REVENUE
12. 48%
47%
46%
36%
30%
23%
22%
2%
72%
65%
63%
46%
32%
26%
31%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Social networks
Search engines
Online videos
Listen to music
Check email
Look for product informaNon
Online games
Purchase products
Smartphone Computer
ONLINE ACTIVITIES OF 25-34 YEAR OLD USERS
Social Network still be the main platform Internet User jump in besides Search and Online Video.
Smartphone seems being their “must have screen”
Source: Google, 2015
Base: Vietnam Internet User
12
ONLINE ACTIVITIES
16. ONLINE ACTIVITIES BY TIME OF DAY
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Before 9am 9am - Before
12pm
12pm - Before
2pm
2pm - Before
4pm
4pm - Before
6pm
6pm - Before
8pm
8pm - Before
10pm
10pm Onwards
Social Media Online News Online Video (+ Internet TV) Online Shopping
Source: Nielsen, 2014
16
MEDIA ACTIVITIES
“Prime Time” for advertising is 8PM-10PM - the peak time for jumping in Social Media, Online Video,
even Online Shopping
27. 6%
13%
23%
23%
28%
43%
54%
56%
59%
0% 10% 20% 30% 40% 50% 60% 70%
Purchase Products/services
Maps and Directions
Product Information Searching
Check Email
Play Game
Listen to Music
Watch Online Video
Use Search Engine
Visit Social Network
SMARTPHONE USER ACTIVITIES
ONLINE ACTIVITIES WHICH PEOPLE DO ON THEIR SMARTPHONE
(at least weekly)
Source: Google, 2015
Base: Internet User who have smartphone
27
49. NGUYEN XUAN DONG
Vice Managing Director
098 999 5145
dongnx@moore.vn
Moore Online Solution and Development Corporation
Head Office: 7th Floor, No.1 Hoang Dao Thuy St., Thanh Xuan Dist., Ha Noi
HCMC Branch: 6th Floor, No. 454 Nguyen Thi Minh Khai St., Ward 5, Dist. 3, Ho Chi Minh
Website: www.moore.vn | www.adbrand.net | www.adlite.net | www.doublelink.net |
49
CONTACT