See digital marketer's opinion blog post about QR Codes at http://digitalmarketer.com/dmblog/are-qr-codes-worth-their-ink/

1. Are
QR
Codes
Worth
Their
*use I-nigma or another app to read the QV code
Ink?

2. You’ve
probably
noticed
these blurry
boxes
infiltrating all
kinds of
marketing
materials
over
the past year

3. These pixelated squares
containing black-and-white blocks
are now being plastered on items from
real estate signs to art gallery handouts
to even Coca-Cola products

4. Coke is
partnering up
with 7-Eleven
to place
QR codes on
all the chain’s
paper cups
during this
holiday
season

5. That way, shoppers will soon be able to bust out their
smart phones and use these codes to navigate to Coke’s
polar bear-themed website.

6. Once there, visitors will be able to download free games
and/or make donations to preserve polar bear habitats.

7. It’s not exactly
the most mind
blowing use of
QR codes we’ve
ever come
across,

8. but it does
underscore
the need for
mobilized web
content.

9. With the rise of smartphones

10. [ ]
an estimated 1 out of 2 Americans will
own a smartphone by the end of 2011

11. MOBILE-FRIENDLY WEBSITE
IS AN ABSOLUTE MUST HAVE.

12. Here’s the thing:

13. We don’t know exactly how long the QR code
craze will last.

14. We don’t know if QR codes,
Microsoft Tags, or a near field
communication technology from Google
will eventually win out.

15. What we do know is that
QR codes do work right now.

16. And
they’re

17. So
why not
use them

18. It’s super EASY to do.

19. Obviously, there's an endless number of ways to use
these codes to drive traffic and boost conversions.

20. You’ll need to test
a few strategies
to find out
what works best
for your business.

21. When it comes to
QR reader
apps, we’ve
found that I-
nigma
is one of the
easiest to use.

22. DM Lab Members:
Check out our “Mobilize Your Content” RAW Training for some great
information about how to target mobile users.