Facebook marketing can be frustrating if you don't have a proven game plan. One of the biggest problems for marketers is converting Facebook fan page likes into quantifiable leads. For more great insights see the entire blog post at http://digitalmarketer.com/dmblog/getting-from-likes-to-leads-with-facebook/

1. Getting From
Likes To Leads
With Facebook

2. Businesses can use their Facebook page
to generate leads.

3. That is the ultimate
goal of the
business’s
Facebook after all,
right?

4. Here are
a few
strategies
to get fans
to engage
and even
opt-in.

5. Things like bribing fans with
exclusive Facebook content

6. “like gates”
(plug-ins that show fans attractive content offers when they "like" you)
are proven to convert fans into leads

7. The most
important
thing is
FOCU

8. Focusing your social media campaigns
– not just Facebook –
around the all-important call-to-action.

9. For example,
when we go to our
Facebook page
to promote this post,
we’ll make sure
and tell our fans
what it is
we want them to do

10. Something like,
“Like us” or
“Tell us what you
think about using
Facebook to get
leads.”

11. After all, your business’s social media efforts should all be
working to build more relationships, engage more fans, and
help you make more MONEY.

12. One of our
favorite strategies:
Facebook
contests

13. Not only are Facebook contests a
great way to engage fans –
they’re
super
fun

14. The main
thing to
remember
is:

15. Everything
you put on
Facebook
should work
to grab
more fans.

16. Do this
with great
information
and great
offers.

17. Don’t appear
robotic
by using too many
automatic feed
updates.

18. Lab Members:
We have an awesome “Facebook Contests” video in our RAW Training
section. This video walks you through exactly how to set up a
Facebook contest that not only brings you leads, but does so while
staying within Facebook’s guidelines.