The discussion on growing your own start -up in Armenia will be given at BarCamp Yerevan 2013. A critical task in setting up any business [especially in the IT industry] is to conduct research in order to validate, assess and develop your ideas or concepts. It is a bumpy road with many twist and turns, but the goal is to go over the issues facing all IT start-ups, but specifically ones from Armenia. Please join us May 11-12, 2013 in Yerevan for this years BarCamp www.barcamp.am

1. Growing Your Own
Start-Up
Todd Fabacher

2. Who am I?

3. Industrial Engineer

4. Where I have lived

5. My Start-Ups
..#1 in the World for 15 Years..

6. Why am I here?
To tell you a story of how a
city used
IT + education
to become the
#1 start-up city
in America

7. 1,200,000
New Orleans

8. 230,000

10. Funding
Mentorship
Talent
Education
Location
& Events
Incubation
Start-Up
Ecosystem

11. 1,100,000

12. startupgenome.com

13. Why Armenia?

14. The People

15. Your Start-Up
1. Idea & Trends
2. Design & Tools
3. Development
4. Money and Profit
5. Marketing

16. Starts
with an
Idea

17. 1st 2nd
?

18. 47.37%Odds for Red

19. 0.0047%
Odds to create another Social Site

20. Know your Competition

21. Find the Niche

23. Start-Up Trends
1. CMS Systems
2. Games
3. Multi Devices
4. Apps
5. SaaS

24. 1. CMS Systems

25. Why are CMS good?
● Frameworks
● Marketplace
● Themes / Plugins
● Large Customer Base
● Open Source

26. 2. Games2. Games

27. 3. Multi Devices

28. 4. Apps

29. Armenian Cloud
5. SaaS

30. Design

31. Native Apps

32. Language?
C
Java .NetOthers

33. Native Alternatives?

34. Web Apps

35. Great Tools

36. Great Tools

37. Development

38. YOU

39. YOU
How to get help?
Find other freelancers?
Where to get help?
What areas do you need help?

40. YOUR TEAM
Global
Female
Mixed Abilities

41. Project Management

42. Scope
Focus

43. Experience Tips
1. Don't over-design applications
2. You are not the best programmer
-- Live with it!
3. Learn to learn more
4. Document your code
5. Test, Test, Test

44. Experience Tips
6. Patience is definitely a virtue
7. Beware the know-it-all, possessive
coder, and the inexperienced coder
8. Celebrate every success
9. Deliver polish over features
10. Software is never finished

46. How to Make

47. Advertising
& Sponsors

48. Advertising
& Sponsors

49. $236,000

50. Native App

51. Sell Upgrade
In App Purchase
Advertising
App Store Sales
App Income

52. "App Store is a
Channel, not a
business"
-Todd Fabacher

53. 2. Subscribers

54. Web App Income
Consumer = $6.99
Business = $29.99
per month

55. Subscribers
2,000

56. Web App Income
Consumer = $13,980
Business = $59,980
per month

57. Income from
Different Areas
ContractBusiness Consumer

58. Save This

59. Heartbeat Income

60. The Death Chair

61. Marketing

62. What about Social Media?

63. Content Marketing

65. Blogging

66. Blogging
1. Improves Communication
2. Crystalize Thoughts
3. Feedback on Ideas
4. Forces Learning
5. Create More Content

67. Advertising
..Targeted Only..
$5,000 - Page per month

68. Marketing Tips
1. Customers determine your priority
2. Focus on your customers and
the money will follow
3. Word of mouth = $$$
4. It is a numbers game
5. Patience, success takes time

69. 中
國
Don't Just Look West

70. 1990

71. 1996

72. 2010

73. 520
Million
200
Million
140
Million
140
Million
China
USA
Growth2015Online Shoppers

74. Շնորհակալություն
Todd Fabacher
toddf@itechnology.am