Responsive and Device-Agnostic Design Peter Sena II, Digital Surgeons The world has gone mobile. But has your web experience? We’ve all been there pinching, zooming, scrolling and squinting - never knowing what you’re going to get. A brands web experience these days is the experience. Peter will take a look at some key user behaviors on mobile and talk about how to go from rigid to responsive with a device-agnostic strategy that focuses on design systems and shows some practical ways to plan and execute a responsive design project. Pete Sena is the founder of Digital Surgeons, a digital marketing agency located in the heart of New Haven, CT. A hybrid designer/developer who lives to create unique and powerful experiences for brands. Digital Surgeons responsive framework, Gumby, is in use by over 20,000 developers worldwide, and has been leveraged in scale for global brands and fortune 500 organizations.

1. The world has gone mobile.
But has your web experience?
@petesena
#rwdCADC

2. A little about me.

3. Hi there. I’m @petesena
You would expect a fancy bio of me to go here or
something but that would just be douchey. You should
follow me on twitter. I tweet about the intersection
of design and technology in marketing. Cool tools,
trends, tutorials and all that jazz. If this presentation
has been useful for you please share it with someone.

6. This is the web today.

7. 77% of people use smart phones as
their preferred medium for searching.
-Google / Nielsen
mobile search moments march 2013

8. WTF! I just want
to get information
on admissions.

9. Where did responsive design come from?

10. So what the hell is responsive design?
flexible grid flexible media media queries

11. It means you are device agnostic!

12. Why responsive?
• One application to maintain which runs everywhere
• Improve SEO and user confusion with one set of URLs
• Such a variety of devices, platforms and browsers
• Mobile and desktop simply isn’t enough
• Don’t discriminate, one site for all devices
• Future proof and ready for the next device

13. Breaking some old habits.

14. The old waterfall web design process
Discovery
Strategy &
Planning
Design Development Optimize

15. It’s time to evolve.

16. Evolving to a new iterative process
Project
Planning!
Discovery
(Immersion)!
Strategy! Content
Strategy!
UX & IA! Design! Development! Post
Launch!

17. A new web design process

18. A new web design process
Strategy

19. A new web design process
Sketching
Review Validate
Prototyping
DesignWireframe
Strategy

20. A new web design process
Sketching
Review Validate
Prototyping
DesignWireframe
Strategy Outcome

22. Not content first.

23. Not content first.
Not mobile first.

24. Not content first.
Not mobile first.
Context first.

25. sketchearly.

30. Some handy UserExperiencedesigntools

31. Design systems. Not comps.

32. What makes up a
design system?
•Content
•Grid & Visual Hierarchy
•Typography
•Color Palette
•Iconography / Shape / Form
•Imagery

33. What makes up a
design system?
•Content
•Grid & Visual Hierarchy
•Typography
•Color Palette
•Iconography / Shape / Form
•Imagery

34. What makes up a
design system?
•Content
•Grid & Visual Hierarchy
•Typography
•Color Palette
•Iconography / Shape / Form
•Imagery

35. Responsive
web design
resources
• Style Tiles (http://styletil.es/)
• Gumby grid & UI Kit templates
(gumbyframework.com)
• Sketchsheets (sneakpeekit.com)
• Modular Scale (balanced typography)

36. A photoshop UI kit
A photoshop user interface kit can be very helpful as a
starting place. It will contain virtually all HTML elements
which will be a great reference asset for when it comes
time for building the markup/css. Gumby Framework
includes all the grid photoshop files as well as the
interface elements.

37. Analog & digital grids

38. Resources for web typography
Fonts

39. Resources for front-end development

40. The best advice ever.

41. wait for it...

42. Learn to code.
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43. Where to learn front-end development ?

44. If you enjoyed this gimme a shout on twitter
@petesena.
Go make something.