Care about learning 'Affiliate Marketing For Leads & Sales'. You will find this deck presented by Swati Bhargava, Co-Founder, Cashkaro.com during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

1. Digital Marketing Webinar
Affiliate Marketing For Leads & Sales: Things You
Must Know
June 27 , 2014 | Swati Bhargava (Co-Founder, Cashkaro.com)
www.digitalvidya.com

3. “Affiliate marketing is a marketing
practice in which a business (‘Advertiser’)
rewards one or more affiliates
(‘Publishers’) for each visitor or customer
brought by the affiliate’s own marketing
efforts.”
3

4. 4
1. Affiliate Marketer joins
affiliate program of brands it
wants to promote. Gets a
tracking link & agrees
commission per sale/lead
2. Affiliate promotes these brands
via various marketing
techniques like social media,
email, PPC, SEO
3. Customer clicks-through
affiliate’s link & shops
4. Affiliate earns commission =
HAPPY!

5. 1. Performance driven, no fixed costs: Pay only if affiliate drives a Sale. No fixed cost
2. Higher ROI compared to other channels
a. Often cheaper than PPC on Google
b. Affiliate marketing kicks in faster than SEO
3. Get extensive Marketing & great brand exposure: Not all promotion results in sales but
brands get great exposure through all promotional activities of the affiliate
4. Achieve specific objectives e.g. we offered Coupons for Firstcry that were valid over
certain minimum threshold > increased basket value
5. Increased traffic, more backlinks, joint promotions & contests, working as partners, channel
for news dissemination
5

6. 6
Merchant / Advertiser Affiliate Network Affiliate The Shopper

7. 7
COST PER SALE
- Most
popular
- Low risk
COST PER
CLICK
- Pay every
time
click
generated
PAY PER LEAD
- Especially
for non
online sales

8. 8
Cookie
Tracking
Access
Code
Tracking
Session
Tracking
IP
Tracking
Customer
ID
Tracking
Unique
Coupons
UTM Source
Replicate
d
Webpage
Read more about this at: http://www.whyaffiliatemarketing.com/#merchant

9. 9
Brands with own Affiliate
program
Popular Networks in
India

10. 10

11. 11
Price Comparison Cashback Sites Coupon sites Loyalty sites

12. 12
Review sites Bloggers
PPC affiliate marketing
Email marketing list
affiliates
Social media affiliates
Content & niche
market websites
Other Affiliates

13. 13
Common Advertisers using Pay-per-Lead
programmes:
 Banks collect data for Financial products eg
credit cards, loans
 Insurers collect data & contact applicants
 Automobile & Car launches, test drives
 Survey based leads
 Utility companies & education courses
 Offline products

14. 14
 Get sample leads before agreeing price
 Don’t give incentives for providing info
 IP & Fraud checks to ensure unique responses are
collected
 Ask very relevant and targeted questions
 If using PPC or SEO, use long-tailed keywords
 Once you have leads, respond quickly & be direct
 Don’t purchase leads, the math dosen’t add up

15. 15
Focus on generating content
that readers want to read and
click on. Then only you can
have a SUSTAINABLE Affiliate
marketing business, rather
than getting adhoc clicks &
sales
#Video Content is HOT
nowadays!
#Focus on having Good UI
#1. Generate
Engaging Content

16. 16
Understand who your audience
is.
Pick Affiliate campaigns to
promote accordingly.
Analyse performance regularly
& strategise.
#Data Segmentation is KEY!
#Stay Relevant.
#2. Know Your
Audience

17. 17
Some Affiliates focus on
diverting existing sales
through them & earning. These
games don’t last long & give
the industry a bad name.
#Focus on growing the pie i.e.
number of people actually
shopping online. Then only we
all benefit
#3. Play Clean.
Don’t Steal.
Grow the Pie

18. 18
Add value so people WANT to
Click through your link e.g.
Cashback = sharing your
commission
Reviews = help making informed
decisions
#Run sites with the aim of
generating repeat business
#4. Add Value to
your Members

19. 19
If you can build a brand, you
can monitise it, get back much
more than only Sales’ worth.
#Brand building never goes
waste
#Be Trustworthy
#5. Build a Brand.
Don’t just go after
Sales

20. 20
Advertisers spent £1bn on
affiliates, got back £14bn sales
15% year on year uplift. Diverse channel encompassing
price comparison, editorial, cashback, voucher codes and
loyalty
In India, Affiliate Marketing constitutes about 10-15% Sales
for retailers & is cost effective

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