"YouTube for your Business"
Key Takeaways form the session:
YouTube Channel Setup
YouTube Video Optimization techniques
how to do Video Marketing & What kind of content works?
YouTube for Lead Generation
Q & A
Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here.
www.digitalvidya.com
4. How to do Video marketing ?
Source: http://www.sysomos.com/reports/youtube/
Consistently and Frequently publish refreshing content
5. Suggested Topics for Businesses
1. How to videos? / Solution Videos.
2. Tutorial Videos: Show them how to do it
3. Navigate website video / About Video
4. Use Testimonials
7. What all would be covered in the session?
• Create your own Channel & Channel layout
• Channel Settings
• Upload & editing of your videos
• Define your video and how to optimize it
• Generate Leads
• Building Audience
• Analytics
• Handle Copyright issues
16. Optimize your videos:
• Selecting appropriate Title
• TAGS
• Thumbnails
• Description: Putting Social URLs
• Views and View time
• Engagement (Likes, Comments, Subscribers)
• Annotations
17. Tricks to increase views
• Engagement is the key
• Title & Tags
• Monetize: YouTube Partners Promotion (to
come in Suggested videos)
• Fake views (No use)
• Views via running Google Video Ads
• Social Media Promotion
21. Youtube Analytics
• Know Who your
viewers are
• Know how your
Annotations working
• Know where viewers
are finding your
videos
.…
22. Youtube Analytics
• Know what makes
viewers come and go
• Know how many
videos viewer
Consumes
• Know how your fans
interact with your
videos
• Etc etc..
26. Exercise & Resource:
• Create a channel and Upload a video on Digital
Marketing
• Annotate it, ask the viewer to subscribe the channel
and take the viewer to some other video on YouTube.
• Analyse and submit a report from analytics for 1
week
• Resource:
https://www.youtube.com/yt/playbook/media/pdfs/
playbook.pdf
• Recording: We will email you