Digital Winners 7-8 November: Advanced social media analytics for global brands, Aleksander Stensby

1. Social Intelligence and Analytics for
Consumer Brands
Aleksander M. Stensby
COO & Co-founder
Integrasco

2. 1,150,000,000+
500,000,000+
500,000,000+
238,000,000+
130m+
70m+
Page 2

3. The ability to capture, interpret, and act in real time based on
signals from social media in the context of other enterprise data
will become a tremendous competitive advantage over time.
Altimeter Group

4. 360°
Locate where people are
talking about you …
.com
Company Blog
Operator data
Survey data
Market data
Internal comms
CRM data
4

5. Measurement…

7. ???
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8. iPhone 4S
announced
and released
iPhone announced
iPhone released
iPhone 3G
announced
and released
iPhone 3GS
announced
and released
iPhone 4
announced
and released
iPhone 5
announced
and released
iPhone 5s / 5c
announced

9. Page 9

10. Page 10

11. telenor

12. telenor

13. telenor NOT arena

14. telenor VS chess

15. htc

17. ((htc) OR ((htc OR subject:htc) AND (content:"mozart" OR subject:"mozart")) OR (( ((htc OR subject:htc) AN
(content_exact:"pro 7" OR subject_exact:"pro 7") ) OR ((htc OR subject:htc) AND (content_exact:"7 pro" OR
subject_exact:"7 pro") ) OR ("htc arrive" OR subject:"htc arrive") )) OR ((htc OR subject:htc) AND
(content:"surround" OR subject:"surround") ) OR (( ( (htc OR subject:htc) AND (trophy OR spark OR
subject:(trophy OR spark)) ) OR trophy7 OR 7trophy OR "trophy 7" OR "7 trophy" OR subject:(trophy7 OR 7

18. Page 18

19. Page 19

23. Collect, analyse and filter data…

24. …and with intelligence

25. …make strategic and tactical decisions

26. Thank You