Role of media in promoting tourism

Role of Media in Promoting
Tourism
Dilipkumar A Patil
Lecturer
Sharanbasaveshwar College of MTA Kalaburagi

Introduction to Paper
• Media today has evolved into a multi-faceted
force that has become an integral part of our life,
influencing almost everything we do. Media is no
longer confined to one way communication. Using
available technology and social media we can
now communicate and interact with one another
anywhere on earth instantly. Today information
virtually has no barriers thanks to this media
explosion
Role of Media in Promoting Tourism

• Mr. Francesco Frangialli , the former UNWTO
Secretary-General once expressed the view that
modern day tourism is highly dependent on
media reporting. He said so because today, a
vast majority of travel decisions are made by
people who have never seen their intended
destination first hand for themselves.

• Tourists usually decide on the destination first,
based on what they have heard or seen from
media.
• Media include every broadcasting medium such as
newspapers, magazines, TV, radio, billboards, direct
mail, telephone, fax, and internet.
• The growing popularity of the internet and social
sites such as Face book and Twitter, social media is
now an important channel that allows messages
to be spread to the public

A Bird view on Heritage Monuments
of Kalaburagi
• Kalaburagi “a land of Red Gram”, “a land of
tombs”, “a land of Religious Harmony” has ruled
by many dynasties like Mughal, Yadavas of
Devagiri, Rastrakutas, Bahamanis, Kalachuries,
and Vijaynagar etc. It is home for rich heritage
and religious sites like followings:
• Bahamani Fort,Jumma Maszid,Khwaza Bande
Nawaz Dargah, Shri Sharana Basaveshwar
Temple,Lord Dattatraya temple and Buddha
Vihara.

Bahamani Fort
Gulbarga Fort was built by Raja Gulchand of the Warangal
Kakatiyas and was expanded and improved to its grandest state
by the Bahmani Sultans in the 14th century. The structure is one
of the earliest examples of the cross between the Indian and the
Persian architectural styles and was built using lime mortar and
granite. This fort has a two round fortification; outer wall of the
fort has lesser height. The premises of the fort encompass
numerous ancient buildings, mosques, temples and stables.
This fort also has many canons.

Jumma Maszid
This magnificent monument has constructed in 1367 by
Persian architects in the rule of Bahamani dynasty. It
occupies an area of 38,016 sq meters and 5000 peoples
can pray at a time. The important part of this maszid is
250 arches and the roof of the masjid which has around
68 domes and looks like a pot, is one of the main
attractions of the masjid.

Khwaza Bande Nawaz Dargah
• Khwaja Bande Nawaz Dargah is considered as a tomb of
Khwaja Syed Mohammad Gesu Daraz, a Sufi saint. It is
constructed in the Indo-Saracenic style of architecture. The
domes, arches and walls draw inspiration from the Bahmani,
Turkish and Iranian architecture. There is a library in the
dargah, that has a collection of around 10,000 books in
different languages including Persian, Urdu and Arabic. The
annual festival of Urs is celebrated at this dargah.

Shri Sharanbasaveshwar Temple
This temple is believed to be devoted to the Hindu
philosopher and religious teacher, Shri Sharana
Basaveshwara. He was a Lingayat saint and was known
for Dasoha and Kayaka philosophy of ‘giving is
earning’.The temple has the samadhi of Sharana
Basaveshwara, which is known as Garbha Gudi. Dating
back to the 12th century, the carvings of elephants,
flowers, parrots, creepers and Garuda can be seen in
the temple.

Cont….
• The temple is also known for its Sabhamandapa,
which consists of around 36 arches and
numerous pillars. The temple is visited by many
travellers on the occasion of the Jatra.

Lord Dattatraya Temple at Ghanagapur
This village is famous for the Nirgun Math dedicated to
lord Dattatraya. Sangam, also known as the Sangam
Kshetra, is a prominent tourist attraction near the
confluence of two rivers, Bhima and Amarja. This temple
attracts many devotees from across Maharastra,
Karntaka and Andhrapradesh.

Need of the study
• The total contribution of Travel & Tourism to
GDP (including wider effects from
investment, the supply chain and induced
income impacts, see page 2) was USD7,
170.3billion in 2015 (9.8% of GDP) and is
expected to grow by 3.5% to USD7,
420.5billion (9.8% of GDP) in 2016. It is
forecast to rise by 4.0% pa toUSD10,
986.5billion by 2026 (10.8% of GDP)

Cont…
• The total contribution of Travel & Tourism to
employment (including wider effects from
investment, the supply chain and induced income
impacts, see page 2) was 283,578,000 jobs in
2015 (9.5% of total employment). This is forecast
to raise by 2.2% in 2016 to 289,756,000 jobs
(9.6% of total employment). By 2026, Travel &
Tourism is forecast to support 370,204,000 jobs
(11.0% of total employment), an increase of 2.5%
pa over the period.

Cont…
• Travel & Tourism is expected to have attracted
capital investment of USD774.6bn in 2015. This
is expected to rise by 4.7% in 2016, and rise by
4.5% pa over the next ten years to USD1,
254.2billion in 2026.Travel & Tourism’s share of
total national investment will rise from 4.4% in
2016 to 4.7% in 2026.

Cont…
• Kalaburagi has a rich Heritage & Religious
monument which needs a promotion in worldwide
basis like Jumma Maszid, Bahamani Fort, Haft
Gumbaz, Khwaza Bande Nawaz Dargah, and
Lord Dattatray Temple at Ghanagapur, Shri
Sharanabasaveshwar Temple, and Buddha
Vihara etc. It has many un popularize attractions
which has a rich history and architecture like a
Jumma Maszid of Kalaburagi has constructed in
Indo Arsenic style which can be compared with
mosque of Cordova. Media has a power to
promote these destinations worldwide.

Objectives
• To understand the role of media in promoting
Kalaburagi Tourism
• To study the importance of Tourism in regional
development
• To analyze the role of local people in
development of Tourism In Kalaburagi
• To understand the tourist needs and wants at
destinations
• To understand the basic requirements of Tourism

Research Methodology
I have collected the information from both Primary data
and secondary data to complete paper on “Role of
Media in Promoting Tourism”.
 Primary Data:
I have collected information from multiple choice
questionnaires on sample size of more than 100 people
which includes (Tourism students from Kalaburagi,
locale common man, Professionals like lecturers and
working people.
 Secondary Data
I have also collected data or information from many
tourism related websites and referred few papers
presented by different scholars on same topics atRole of Media in Promoting Tourism

Data analysis and
Interpretation
• The following data analysis has been done on the
basis of questionnaire collected from 115
candidates.
97%
3%
Aware of Heritage Monuments in Gulbarga
Yes No

Visit of Heritage Monuments of
Kalaburagi
Yes
89%
No
11%

How did you come to know regarding the
heritage monuments of Kalaburagi through?
68%
2%
15%
15%
Word of Mouth
Communication
Electronic Media
(Television, Radio/FM, )
Social Media ( Facebook,
Instagram, YouTube )
Print Media (Magazines,
News papers, Booklets,
Brochures, Leaflets)

Have you faced following problems
during visit to kalaburagi monuments?
16%
39%
45%
Safety
Tourist Guide
Information
Centre

Do you feel the Attractions of
Kalaburagi needed promotion?
Yes
99%
NO
1%

If you are suggesting to promote
kalaburagi monuments which mode you
suggest?
Print Media (In
News Papers,
Magazines etc)
17%
Electronic Media
(News, You Tube
Videos, TV
Channels etc
46%
Social Media
(Facebook, Twitter,
Website/app)
37%

Do you aware of Benefits of Tourism development in
this region (Like employment generation, increase in
standard of living etc)
81%
19%
Yes No

Findings
 Based on questionnaire which I have collected
from 115 respondents I found below findings
 Media plays a vital role in promoting Tourism
 Citizens of kalaburagi are aware of rich heritage
sites of Kalaburagi
 These particular Heritage sites needs promotion

Cont….
 Many of the people has suggested for Electronic
and social media for promotion
 Kalaburagi heritage sites lacks with the basic
amenities like
 Information centers
 Tourist Guide facility at the monuments
 Safety for tourist
 There is a less information available on These
monuments of Kalaburagi

Suggestions
• Based on the data collected from the
questionnaire, I want to suggest followings
• Make availability of basic amenities at Heritage
sites of Kalabura
• Although it has a rich heritage and religious
monuments it has not so highlighted so, promote
these monuments and temples at national and
international level
• Maintain cleanliness in and around the
monument and Temples of Kalaburagi

Cont…
• People of Kalaburagi need to take part in
development of Kalaburagi attractions
• Tourism development Authorities of Kalaburagi
need to work on control of Dust at City, it is
adversely affecting Tourism.
• Provide enough Information online and at
Monuments.
• People of Kalaburagi need to make aware
regarding the multiplier effect of Tourism

Conclusion
Tourism is one of the major industries for GDP
and employment generation. People need to
make aware regarding the attractions located at
different parts of the world. Here media acts as
the link between the Tourism and development of
Destinations. Gradually all these media are
creating a positive image and a picture of tourism
in the attitudes, minds, perception, psychology,
behavior or and in the final selection of the site
(inbound and outbound tourist).So Kalaburagi
heritage sites has many more to offer to Tourist
as well as to localities, just it needs a promotion
through the different types of media available in
the market.

Role of media in promoting tourism

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