Successfully reported this slideshow.
The Digital Landscape
Speed & Popularity
To reach 50 million customers
Radio took 38 Years
It took 13 year for
Internet took 4 years
Added 50M in 62 days in 2010
And in 2014 took 5 days for the same
Social Networks & Social Channels are
growing with lightning speed :In 4 years
had reached 1184 million users.
123 million for
had 232 million and
and 52 million users for
Heather Bellini, software analyst at Goldman Sachs.
2 hour yearly meeting with a yellow pages rep and
1 hour a month with the local
newspaper or a radio rep and
At the most 6 days with an ad
In brief, in a span of
7 days most businesses had spent their annual
We have a different story altogether
Then comes PPC, where bids are
constantly in a flux, Advertisers can start
and stop campaigns within minutes
,companies are visible one moment and
then gone next. No longer does
advertising takes 7 days in a year ..for
many companies it is 24x7x365 love
The need of a full time campaign manager with
expertise to mange digital marketing activities hour
by hour, day by day, throughout the year is critical to
Pay per Click OR the PPC
Growth of Pay per Click Industry
Year Size in $
1998 0 Just began
2014 31 Expected to overshoot
1998 2009 2014
Traditional Vs Digital(Ad Words)
Campaign Details of one of our Clients
In a Nutshell The
Compare with the Traditional
Media Costs Impressions Leads Remarks
200000 30 to 50 on
Media take no
no leads are
In Lacs. 5 lac to 10 Lacs Any ones guess Media takes no
TV 10 Sec
In Several Lacs.
Leads may be
and so difficult
limited or no
Ad words Much cost
Leads can be
pace you are
Can be tested
Ad words is Google’s online advertising platform that can help you drive prospective customers to your website
What is Ad words ?
Ad words is
can help you
Why Ad Words ?
Google enjoy 90% of searches and
billions of page view on Google
Ad words backed up by very
powerful tools like Google
Analytics for comprehensive
analysis of your customer behavior
on the net .
Advertise with Flair
You can use ads with varied content VIZ;
Text , Images, Creative layouts, Videos,
Animations ,Games and a combination of
these . For a typical ecommerce site, the
product listing ads (PLAs) are extremely
The end result is the customers will have
more relevance from the ads . Precise
targeting give you better value for money.
Go Granular in Ad words :
Some reports from past campaigns
Ad Groups Details :Reports
Ad Groups Details :Reports
Day wise reports
You can choose specific placements ;web
site where the ads were listed 4 the
Reach multiple platform @Google Search &
YouTube ,a great place to Advertise with
banners & true video ads
Video Ads on YouTube beside your favorite
content = Define your Success
Text & Image Ads = Success
Text & PLA ads + Images = More
REMARKETING ; Tool to follow your prospects
on the web with tailored ads.
Follow your Costumers @ pre set
Follow with a different message
Define and Achieve Success with AdWords
A bunch of Management & Technically qualified
professionals with more than 20 years of varied
Industry Experience in IT, FMCG, Advertising and
Consulting. The SEM division is handled by Dilraj
Nalukandathil (MBA,SAS,AOAP,GCP) and IT
development is headed by Viju
Kottuvatiparambil(M.Tech,REC ) with dearth of
experience with Global Conglomerates like
Chrysler corporation, Compuware ,Amazon, Bank
of America etc .
We have offices in Kochi ,Chennai, US and a
network of professionals in other major cities.
Other than this we have development centre
fully operational with dedicated team of software
engineers who can handle any complex projects.
This center is in operation since June,2010 .
Our revolutionary product to automate web
and mobile application development.
A java based integrated
development (IDE) Environment on
E commerce Applications
Httpstudio is a generic
product that can be used to
create any type of data
driven web applications
including web mobile
applications. The main
focus of httpstudio is to
reduce time, cost and
complexity to develop web
based business applications
Whether you are
working from home,
office or .
move, apps created
using Httpstudio is
always on the finger
Way Stores Retails Pvt Ltd.No.11,2nd Floor, Dhandeeswaran Nagr, Velachery,
Chennai 600042 ,
Ph :91 9176868683
800 5th Ave Suite 4100,Mindmax Software Solutions: Seattle, WA 98104 . Ph : +1
206 643 3100
894 C Manasree, Changapuzha Road , Edappilly North , Kochi 682024
PH : 91 8606081836
Mindmax Software Solutions,3rd floor, NSS Buildings. Near Old
Transport Stand, Kochi.
Ph : 91 484 6535214
Flexible Pricing to Suite Clientage !
Fixed Price on Spend.
Search Engine Marketing (SEM) initiatives .
Retainership fee Based.
For managing Clients entire gamut of Digital
Marketing requirements, viz; Branding on social
channels like face book, Twitter, LinkedIn ,Google
+ etc.& Search Engine marketing initiatives.
Open end Pricing
For high end e commerce and other business
applications on both web and mobile platforms.