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Project Management: Happy by Pharrell
- 1. PHARRELL WILLIAMS THE WORLD’S FIRST 24 HOUR MUSIC VIDEOHAPPY
- 3. #SINGULARITY THE UNIQUE24 HOUR FORMAT
- 4. #GOAL AND JUST AS ADDICTIVE CHEERING AS AN OPIATE A VIDEO AS OF THE STICKIEST SINGLES OF THE YEAR « » A MARKETING MOVE FOR ONE
- 5. #TEAM WE ARE FROM L.A. CLEMENT DUROU PIERRE DUPAQUIER
- 6. «They sent their proposal... It felt big. We had absolutely no idea how we were going to pull it off, but we instinctively felt it was too good an idea not to work» -Mimi Valdes, the vice president of iamOTHER
- 7. Credits directing team ! creative director ! director of photography ! operator ! casting director WE ARE FROM L.A. ! YOANN LEMOINE / WOODKID ! ALEXIS ZABE ! JON BEATTIE ! MANDI GOSLING
- 8. Credits producers ! ! ! ! ! production company ! interactive clock by KATHLEEN HEFFERNAN, executive producer ! JETT STEIGER, producer ! CEDRIC TROADEC, line producer ! ICONCLAST ! SOLAL MICENMACHER
- 9. Measure the motivation of the people surrounding us...we were thousands! « »
- 10. A DIVERSE CAST OF CHARACTERS
- 11. Cameos by etc. Jimmy Kimmel Kelly Osbourne Magic Johnson Miranda Cosgrove Jamie Foxx Steve Carell
- 13. #STRATEGY HAVE FUN!THE MAIN DIRECTIVE WAS TO
- 14. 400 PEOPLE PERFORM THE SONG PHARRELL DOES THE SONG 24 TIMES 14 ADDITIONAL PERFORMANCES AN HOUR
- 15. IN LA DOWNTOWN HOLLYWOOD LAX SILVER LAKE ECHO PARK SHOT GUERILLA STYLE
- 16. #MARKETING PRESENTED AS AN INTERACTIVE CLOCK AN OFFICIAL 4-MINUTE EDIT RELEASED ON YOUTUBE 24HOURSOFHAPPY.COM WEAREHAPPYFROM.COM TO SHOWCASE THE REMAKES
- 17. #BUDGET SHARED BY UNLIMITED UNIVERSAL IAMOTHER AND ICONCLAST
- 19. «The proposal was insanely ambitious, which is like manna to Pharrell» ! «There is an equation for success in every obstacle»
- 21. «The planning and scheduling was painstaking and precise, yet the result is remarkably loose and spontaneous»
- 22. GANTT CHART SEPTEMBER OCTOBER NOVEMBER WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4 DEVELOPING THE CONCEPT STAFFING AUDITIONS, CASTINGS LOCATION SCOUTING ACQUIRING PERMITS FILMING EDITING THE FOOTAGE POST-PRODUCTION MASTERING
- 25. LEONT’EV DIMA |dileontev@gmail.com| BELENOVA ANASTASIA |abelenova@gmail.com|