Owning a house in a big city is no longer a dream but a long term goal of Vietnamese Find more at: http://www.di-onlinesurvey.com/

1. Feb 2015
DI-MARKETING
STUDY ABOUT HOUSING IN VIETNAM

2. 1
6% 6%
5%
12%
18%
9%
29%
28%
29%
52%
47%
56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
N=1624
Totally agree
Agree
Totally disagree
Neutral
Disagree
Is owning a house one of your important goals in life?
Owning a house seem to be not important goal for all male
since 18% totally disagree comparing with 9% female
OVER 80% VIETNAMESE AGREE THAT OWNING A HOUSE IS THEIR
IMPORTANT GOAL IN LIFE

3. 2
What is your housing plan in the next 5-10 years?
26-35 years old group have stronger demand
for owning a house than others
OWNING A HOUSE IS A LONG TERM GOAL OF VIETNAMESE
4% 7%
2% 2% 2%
10%
7%
8%
12%
4% 1%
2%
13%
18%
16%
8%
9%
15%
23%
32%
24%
18%
15%
33%
53%
35%
46%
68%
74%
40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 16-20 y.o 21-25 y.o 26-30 y.o 31-35 y.o Over 35
y.o
N=1624
Buy a house
I will live with my family
I don’t have any plan
I will rent house to live
Others
4% 3%
4% 3% 5%
10%
6% 6%
6%
3%
6%
11%
15% 11% 13%
16% 8%
29%
74% 76% 77% 78%
81%
49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 16-20 y.o 21-25 y.o 26-30 y.o 31-35 y.o Over 35
y.o
N=1624
Buy a house
I will live with my family
I don’t have any plan
Others
I will rent house to live
What is your housing long-term plan (more than 10
years)?
Over 35 years old group have lower demand
for own a house

4. 3
Based on your current financial capability, where would you purchase
your house (stand-alone/apartment) in the next 5 years?
HO CHI MINH IS THE HOTTEST REAL ESTATE MARKET SINCE MORE
THAN A HALF OF RESPONDENTS PLAN TO BUY HOUSE THERE
10%
2%
2%
5%
14%
14%
53%
I don’t intend to purchase a house
Hai Phong
Can Tho
Da Nang
Ha Noi
Others
Ho Chi Minh
N=1624

5. 4
If you can afford a house, what type of house would you prefer to
purchase?
MOST VIETNAMESE PREFER TO BUY A STAND-ALONE HOUSE RATHER
THAN APARTMENT HOUSE
5% 8% 4% 4% 3%
12%
22%
22%
24% 21% 24%
12%
73% 70% 72% 75% 72% 76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 16-20 y.o 21-25 y.o 26-30 o.y 31-35 y.o Over 35
y.o
N=1624
Stand-alone house
Apartment house
I don’t intend to
purchase a house

6. 5
How do you plan to purchase the house in the next 5 years?
MOST VIETNAMESE CANNOT AFFORD A HOUSING BY THEMSELVES.
ASKING FOR SUPPORT FROM FAMILY/FRIENDS IS USED THE MOST
0%
10%
20%
30%
40%
50%
60%
N=1624
I still need additional
support from my
friends/families
I need to apply for bank
loans
I don’t intend to purchase
house in the next 5 years
I can afford by my self

7. 6
What type of payment that you would you prefer if purchasing a house?
EVEN THOUGHT MOST OF VIETNAMESE CAN NOT AFFORD A HOUSE
THEMSELVES, THEY STILL WANT TO PAY AT ONCE
42%
52%
31% 32%
46%
40%
44%
49%
33%
41%
41%
27%
58%
49%
41%
46%
40%
25%
43%
35%
17%
21%
11%
19%
13% 14% 16%
26% 23% 24%
0%
10%
20%
30%
40%
50%
60%
70%
N=1624
Pay at once Pay with many installment I’m not so clear yet
Officers prefer pay with many installment method the most

8. 7
Based on your current financial capability, what
house size that do you prefer to purchase?
People live in Da Nang want to have a big
size house 80-100 m2
VIETNAMESE PREFER TO HAVE A MEDIUM HOUSE SIZE FROM 41-50 M2
Based on your current financial capability, what
house size that do you prefer to purchase?
Over 35 years old group also have demand
for big house 80-100 m2
0%
10%
20%
30%
40%
50%
60%
Grand
Total
Ho Chi
Minh
Ha Noi Hai Phong Da Nang Can Tho Others
N=1624
Over 100 m2 80-100 m2 61-80 m2 51-60 m2 41-50m2 Under 40m2
0%
5%
10%
15%
20%
25%
30%
35%
Total 16-20 y.o 21-25 y.o 26-30 y.o 31-35 y.o Over 35 y.o
N=1624
Over 100 m2 80-100 m2 61-80 m2 51-60 m2 41-50m2 Under 40m2

9. 8
If you could afford to purchase house, what is your purpose in
using that house?
BUYING A HOUSE FOR LIVING IS THE MAIN PURPOSE OF MOST
VIETNAMESE
81% 80% 82%
92%
76%
73%
84%
14% 16%
11%
8% 7%
27%
10%
1% 1% 2% 0%
9%
0% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Ho Chi Minh Ha Noi Hai Phong Da Nang Can Tho Others
N=1624
For myself to live To invest by leasing
To invest by re-selling As a gift for others ( parents, children, partner, etc)

10. 9
What criteria that you consider when purchasing a
house/apartment?
Surprising, “Have payment support scheme” &
“Close to city center” are the least important
criteria
HAVE FULL LEGAL DOCUMENTATION IS THE MOST IMPORTANT
CRITERIA FOR BUYING A HOUSE/APARTMENT IN VIETNAM
Which one is the most important criteria when
purchasing a house/apartment?
Top 3 most important criteria are: have full
legal documentation, security & good price
31%
42%
46%
56%
56%
64%
73%
78%
83%
Have payment support scheme: bank loan,
pay by installment
Close to city centre
Close to workplace
Have good view / Fengshui
Close to other primary amenities ( school,
workplace, shopping malls, restaurants,…
Good price
Have good environment ( lots of trees, near
a park)
Secured surrounding neighbor
The house have full legal documentation
N=1624
3%
4%
5%
6%
7%
7%
18%
18%
32%
Close to workplace
Have payment support scheme: bank loan,
pay by installment
Have good view / Fengshui
Close to other primary amenities ( school,
workplace, shopping malls, restaurants, etc)
Close to city centre
Have good environment ( lots of trees, near
a park)
Good price
Secured surrounding neighbor
The house have full legal documentation
N=1624

11. 10
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992

12. 11
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

13. 12