65% Indonesian are using organic food. Find more at: http://dreamincubator.asia/en/insights/

1. STUDY ABOUT HEALTHCARE LANDSCAPE
IN INDONESIA
November, 2017

2. 1DI Marketing Co., Ltd.
SURVEY DESIGN
❖ This survey was conducted to study Healthcare landscape in Indonesia
❖ Methodology: Online survey
❖ Fieldwork time: 5 days (15/08/2017 – 19/08/2017)
❖ Sample size: N = 925
❖ Geography: Nationwide

3. 2DI Marketing Co., Ltd.
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
❖ Age : Above 30
❖ Gender : Female and Male

4. 3DI Marketing Co., Ltd.
KEY FINDINGS
1) How to be healthy:
• Drink enough water, getting enough sleep and not drinking alcohol are top 3 methods to improve the health
• Drinking enough water is perceived the most effective way to be healthier rather than doing exercise
2) Health check habit:
• 57% often have a periodic health examination
• 6 ~ 12 months is the average time for a periodic health examination
• $32 is the average cost for a periodic health examination
3) Doing exercise habit:
• 68% often do exercise to improve the health
• 26 minutes per day is the average time for doing exercise
• 18% usually do exercise in fitness/ gym center or sport club
• $32 is the average spending on fitness/ gym/ sport club per month
4) Eating habit:
• 88% usually cook at home for the main meals
• 82% perceived breakfast the most important meal of the day
• Eating more vegetables, not drinking much alcohol and soft drinks are perceived good eating habit to be
healthier
5) The usage of organic food:
• 65% are using organic food
• No harmful chemicals and pesticides and high nutritional content are top 3 reasons for choosing organic food
• 39% definitely use organic food in the future (4.09 points out of 5)
6) The usage of functional food:
• 61% are using functional food to improve their health
• Nutritional supplement is the most used type of functional food

5. 4DI Marketing Co., Ltd.
KEY FINDINGS VIETNAM INDONESIA
Top 3 healthy lifestyle • Drink enough water
• Eat nutritious food
• Having enough sleep
• Drink enough water
• Getting enough sleep
• Not drinking alcohol
Health check up 6-12 months • 85% often have a periodic health
examination
• $51 is the average cost spent
• 57% often have a periodic health
examination
• $32 is the average cost spent
Exercise habit • 77% often do exercise to
improve health; 34% usually do
exercise in fitness/ gym center or
sport club
• 32 minutes is the average of
doing exercise per day
• $28 is the average spending on
gym/ sport club per month
• 68% often do exercise to improve
health; 18% usually do exercise in
fitness/ gym center or sport club
• 26 minutes is the average of doing
exercise per day
• $32 is the average spending on gym/
sport club per month
Main reasons using organic food • No pesticides and clear origin
• Certification of safety
• No harmful chemicals and pesticides
• Higher nutritional content
Organic food major consumers 81% consumers are female 68% consumers are male
VIETNAM AND INDONESIA COMPARISON

6. 5DI Marketing Co., Ltd.
7%
8%
25%
60%
Over 45
41-45
36-40
30-35
44%
56%
Male
Female
7%
10%
11%
19%
22%
30%
Medan
Bandung
Yogyakarta
Surabaya
Bodetabek
Jakarta
N = 925
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
4%
0%
2%
7%
10%
24%
26%
27%
Other
Student
Job seeker / Retired
Engineer / doctor / teacher
Worker
Self-employed
Officer
Housewife

7. 6DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

8. 7DI Marketing Co., Ltd.
THERMOMETER, SCALE AND EAR CLEANER TOOLS
ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT INDONESIAN HOUSE
Which of the following healthcare equipment / appliances do you have?
(Comparison by Age Group)
N = 925 N = 558 N = 229 N = 75
30-35 group care more about health by owning more healthcare equipment than other age group
14%
1%
3%
5%
8%
9%
12%
19%
20%
38%
56%
60%
0% 50% 100%
Does not have any of above
Other
Breathing machine
A heart rate monitor
Personal steam inhaler
Oral hygiene tools
Blood glucose meter
Massage machine
Blood Pressure Instruments
Ear cleaner tools
The scales
Thermometer
Total
15%
1%
3%
6%
9%
9%
13%
19%
19%
40%
53%
62%
0% 50% 100%
30-35
10%
2%
2%
3%
7%
9%
12%
20%
19%
38%
61%
61%
0% 50% 100%
36-40
20%
1%
3%
4%
5%
9%
7%
20%
20%
29%
56%
52%
0% 50% 100%
41-45
16%
2%
5%
2%
3%
6%
13%
24%
32%
25%
60%
51%
0% 50% 100%
Over 45
N = 63

9. 8DI Marketing Co., Ltd.
Which of the following healthcare equipment / appliances do you have?
(Comparison by Gender Group)
N = 925 N = 410 N = 515
Female care more about health by owning more healthcare equipment than male
THERMOMETER, SCALE AND EAR CLEANER TOOLS
ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT INDONESIAN HOUSE
14%
1%
3%
5%
8%
9%
12%
19%
20%
38%
56%
60%
0% 50% 100%
Does not have any of above
Other
Breathing machine
A heart rate monitor
Personal steam inhaler
Oral hygiene tools
Blood glucose meter
Massage machine
Blood Pressure Instruments
Ear cleaner tools
The scales
Thermometer
Total
14%
1%
4%
6%
7%
12%
14%
22%
23%
40%
54%
56%
0% 50% 100%
Male
14%
1%
2%
5%
9%
7%
11%
17%
17%
37%
57%
64%
0% 50% 100%
Female

10. 9DI Marketing Co., Ltd.
DRINK ENOUGH WATER, GET ENOUGH SLEEP AND NOT DRINKING ALCOHOL
ARE TOP 3 METHODS TO IMPROVE THE HEALTH
Are you using the following methods to improve your health?
(Comparison by Age Group)
Over 35 group care more about eating nutritious foods to improve the health than below 35 group
1%
1%
37%
41%
49%
64%
62%
70%
70%
90%
0% 50% 100%
30-35
%
2%
45%
45%
47%
62%
69%
72%
74%
90%
0% 50% 100%
36-40
%
%
39%
47%
45%
60%
76%
67%
73%
91%
0% 50% 100%
41-45
2%
3%
32%
49%
46%
62%
68%
75%
75%
86%
0% 50% 100%
Over 45
%
2%
39%
43%
48%
63%
66%
70%
72%
90%
0% 50% 100%
Other
I do not apply any of above
Use food supplements
Sports
Do exercise regularly
No smoking
Eat nutritious foods
Do not drink any alcohol
Get enough sleep
Drink enough water
Total
N = 925 N = 558 N = 229 N = 75 N = 63

11. 10DI Marketing Co., Ltd.
Are you using the following methods to improve your health?
(Comparison by Gender Group)
Female care more about eating nutritious foods and no smoking to improve the health than Male
DRINK ENOUGH WATER, GETT ENOUGH SLEEP AND NOT DRINKING ALCOHOL
ARE TOP 3 METHODS TO IMPROVE THE HEALTH
N = 925 N = 410 N = 515
1%
1%
41%
54%
56%
55%
61%
68%
69%
87%
0% 50% 100%
Male
%
2%
37%
35%
42%
70%
69%
72%
74%
92%
0% 50% 100%
Female
%
2%
39%
43%
48%
63%
66%
70%
72%
90%
0% 50% 100%
Other
I do not apply any of above
Use food supplements
Sports
Do exercise regularly
No smoking
Eat nutritious foods
Do not drink any alcohol
Get enough sleep
Drink enough water
Total

12. 11DI Marketing Co., Ltd.
SURPRISINGLY, DRINKING ENOUGH WATER IS PERCEIVED THE MOST
EFFECTIVE WAY TO IMPROVE THE HEALTH OF INDONESIAN
Which is the most effective method to improve your health?
(Comparison by Age Group)
N = 925 N = 558 N = 229 N = 75 N = 63
%
2%
2%
3%
4%
5%
10%
12%
14%
48%
0% 50% 100%
Other
I do not apply any of above
Use food supplements
Sports
No smoking
Do not drink any alcohol
Eat nutritious foods
Get enough sleep
Do exercise regularly
Drink enough water
Total
%
1%
2%
3%
4%
5%
10%
11%
15%
49%
0% 50% 100%
30-35
%
2%
4%
3%
4%
3%
11%
14%
14%
45%
0% 50% 100%
36-40
%
%
%
4%
7%
4%
12%
12%
15%
47%
0% 50% 100%
41-45
2%
3%
3%
2%
6%
8%
5%
14%
8%
49%
0% 50% 100%
Over 45

13. 12DI Marketing Co., Ltd.
Which is the most effective method to improve your health?
(Comparison by Gender Group)
SURPRISINGLY, DRINKING ENOUGH WATER IS PERCEIVED THE MOST
EFFECTIVE WAY TO IMPROVE THE HEALTH OF INDONESIAN
%
2%
2%
3%
4%
5%
10%
12%
14%
48%
0% 50% 100%
Other
I do not apply any of above
Use food supplements
Sports
No smoking
Do not drink any alcohol
Eat nutritious foods
Get enough sleep
Do exercise regularly
Drink enough water
Total
%
1%
3%
5%
7%
6%
8%
12%
21%
37%
0% 50% 100%
Male
%
2%
2%
2%
2%
4%
12%
12%
8%
56%
0% 50% 100%
Female
N = 925 N = 410 N = 515

14. 13DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

15. 14DI Marketing Co., Ltd.
43% 44% 41% 43%
35%
57% 56% 59% 57%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
57% OFTEN HAVE A PERIODIC HEALTH EXAMINATION
Do you often go for a periodic health examination?
(Comparison by Age Group & Gender Group)
N = 925 N = 558 N = 229 N = 75
Over 45 group have a periodic examination more often than other age groups
43%
34%
50%
57%
66%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
N = 925 N = 410 N = 515N = 63

16. 15DI Marketing Co., Ltd.
17%
12%
22%
1%
1%
2%
3%
1%
4%
27%
28%
26%
32%
34%
29%
21% 24%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Every 3 months
Every 6 months
Every 12 months
Every 18 months
Every 24 months
Only when I do
not feel good
17% 20%
13% 12% 12%
1%
1%
0% 5% 2%
3%
3%
2%
2% 2%
27%
27%
25%
37%
24%
32%
32%
37%
23%
24%
21% 17%
24% 21%
34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Every 3 months
Every 6 months
Every 12 months
Every 18 months
Every 24 months
Only when I do
not feel good
How often do you go for a periodic health examination?
(Comparison by Age Group & Gender Group)
N = 529* N = 311 N = 134 N = 43 N = 529* N = 272 N = 257
*Who chose “Yes” in Q: “Do you often go for a periodic health examination?”
6 ~ 12 MONTHS IS THE AVERAGE TIME FOR A PERIODIC HEALTH EXAMINATION
Over 45 group have a periodic health examination every 3 months more than other younger groups
N = 41

17. 16DI Marketing Co., Ltd.
4% 5% 2% 0%
5%
8%
9%
6%
7%
5%
12%
14%
10% 12%
10%
15%
13%
17%
21% 22%
28% 25% 37% 28%
20%
33% 34%
28%
33%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Polyclinics
District Hospital
City Hospital
Private clinic
The central
hospital
Other
POLYCLINICS ARE THE PRIORITY FOR A PERIODIC HEALTH EXAMINATION
Where do you usually go for a periodic health examination?
(Comparison by Age Group & Gender Group)
Over 45 and female groups prioritize Polyclinics for a periodic health examination more than male and other age groups
*Who chose “Yes” in Q: “Do you often go for a periodic health examination?”
4% 4% 4%
8% 6%
10%
12%
12%
13%
15% 19% 11%
28%
28%
27%
33% 31%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Polyclinics
District Hospital
City Hospital
Private clinic
The central
hospital
Other
N = 529* N = 311 N = 134 N = 43 N = 529* N = 272 N = 257N = 41

18. 17DI Marketing Co., Ltd.
4% 5%
3% 7% 2%
16% 16%
19% 16%
15%
51% 48% 54%
58%
56%
25% 27%
22%
19%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Under $8
$8 - $38
$39 - $77
$78 - $115
$116 - $155
Over $155
4% 5%
4%
16% 17% 16%
51% 53% 49%
25% 24% 26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Under $8
$8 - $38
$39 - $77
$78 - $115
$116 - $155
Over $155
$32 IS THE AVERAGE COST FOR A PERIODIC HEALTH EXAMINATION
What is the average cost for your periodic health examination?
(Comparison by Age Group & Gender Group)
Weighted
Average
Cost
Weighted
Average
Cost
$31.85 $33.12 $30.08 $30.95 $31.85 $30.94 $32.80
41-45 and female groups spend on periodic health examination more than other groups
*Who chose “Yes” in Q: “Do you often go for a periodic health examination?”
$28.89
N = 529* N = 311 N = 134 N = 43 N = 529* N = 272 N = 257N = 41

19. 18DI Marketing Co., Ltd.
23%
1%
5%
6%
6%
6%
9%
11%
14%
17%
23%
28%
29%
30%
36%
0% 50% 100%
I don’t know
Other
Diseases of ear and throat
Reproductive diseases
Osteoarthritis
Skin issue
Diseases related to liver
Eye issue
Kidney disease
Diseases related to lungs
Digestive diseases
Blood pressure issue
Heart issue
Cancer
Diabetes
Total
25%
1%
5%
5%
6%
6%
9%
12%
14%
17%
24%
27%
28%
29%
33%
0% 50% 100%
30-35
19%
1%
4%
5%
5%
5%
8%
9%
14%
17%
21%
27%
29%
32%
41%
0% 50% 100%
36-40
20%
0%
4%
11%
8%
13%
12%
8%
17%
23%
23%
39%
35%
35%
44%
0% 50% 100%
41-45
22%
0%
6%
6%
6%
6%
6%
11%
16%
16%
25%
29%
30%
22%
30%
0% 50% 100%
Over 45
DIABETES, CANCER AND HEART DISEASE ARE TOP 3 HEALTH PROBLEMS
BELIEVED TO BE INCREASED IN THE FUTURE
According to you, in the future what health / disease problems will increase?
(Comparison by Age Group)
Over 40 group suppose diabetes and cancer to be increased in the future more than other age groups
N = 925 N = 558 N = 229 N = 75 N = 63

20. 19DI Marketing Co., Ltd.
According to you, in the future what health / disease problems will increase?
(Comparison by Gender Group)
Female suppose diabetes, cancer and digestive disease to be increased in the future more than male
23%
1%
5%
6%
6%
6%
9%
11%
14%
17%
23%
28%
29%
30%
36%
0% 50% 100%
I don’t know
Other
Diseases of ear and throat
Reproductive diseases
Osteoarthritis
Skin issue
Diseases related to liver
Eye issue
Kidney disease
Diseases related to lungs
Digestive diseases
Blood pressure issue
Heart issue
Cancer
Diabetes
Total
20%
0%
5%
6%
7%
9%
12%
12%
17%
19%
19%
32%
31%
28%
35%
0% 50% 100%
Male
25%
1%
5%
6%
5%
4%
7%
10%
12%
16%
27%
25%
27%
31%
37%
0% 50% 100%
Female
DIABETES, CANCER AND HEART DISEASE ARE TOP 3 HEALTH PROBLEMS
BELIEVED TO BE INCREASED IN THE FUTURE
N = 925 N = 410 N = 515

21. 20DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

22. 21DI Marketing Co., Ltd.
5% 3%
7%
17% 18%
16%
53%
46%
62%
24%
32%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Often
Sometimes
Rarely
Never
20% 20% 20%
15%
24%
34% 35% 33%
32%
40%
34% 34%
33%
45%
29%
9% 9% 11%
8% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Very often
Often
Sometimes
Rarely
Never
68% OFTEN DO EXERCISE TO IMPROVE THE HEALTH
Do you often do exercise to improve your health?
(Comparison by Age Group & Gender Group)
N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63

23. 22DI Marketing Co., Ltd.
8% 9% 9% 6%
2%
5% 6% 5%
5%
2%
86% 85% 86% 89%
96%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
at Morning
at Noon
at Night
8% 10%
7%
5%
5%
5%
86% 84%
88%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
at Morning
at Noon
at Night
86% OFTEN DO EXERCISE IN THE MORNING
If yes, which time do you often do exercise?
(Comparison by Age Group & Gender Group)
* Who chose “Very often”, “Often”, “Sometimes” in Q: “Do you often do
exercise to improve your health?”
N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48

24. 23DI Marketing Co., Ltd.
3% 3% 2% 3%
6%
21% 22%
18%
23%
19%
40% 39%
40%
45% 44%
27% 28%
28%
23%
21%
8% 7% 10%
3% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
5 - 10 minutes
10 - 15 minutes
15 - 30 minutes
30 - 60 minutes
60 - 90 minutes
Over 90 minutes 3% 3% 3%
21% 22%
20%
40% 39%
41%
27% 27% 27%
8% 7% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
5 - 10 minutes
10 - 15 minutes
15 - 30 minutes
30 - 60 minutes
60 - 90 minutes
Over 90 minutes
26 MINUTES PER DAY IS THE AVERAGE TIME FOR DOING EXERCISE
How much time do you spend on exercise?
(Comparison by Age Group & Gender Group)
* Who chose “Very often”, “Often”, “Sometimes” in Q: “Do you often do
exercise to improve your health?”
Weighted
Average
Cost
Weighted
Average
Cost
26 min 26 min 24 min 28 min 26 min 25 min 26 min30 min
N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48

25. 24DI Marketing Co., Ltd.
3% 2% 3% 6% 4%
9% 11%
5%
6%
4%
9% 8%
10%
9%
8%
32%
33%
30% 25%
29%
48% 45%
51% 53% 54%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
At Home
At Park
Sports club in the
district
Fitness / fitness /
gym centers
Other
3% 5% 2%
9% 8%
9%
9%
12%
6%
32%
33%
30%
48%
43%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
At Home
At Park
Sports club in the
district
Fitness / fitness /
gym centers
Other
70% USUALLY DO EXERCISE IN NON-SPORT PLACES
Where do you usually do exercise?
(Comparison by Age Group & Gender Group)
* Who chose “Very often”, “Often”, “Sometimes” in Q: “Do you often do
exercise to improve your health?”
30-35 prefer doing exercise at park more than other age group
Male prefer at park and sports club while female prefer doing exercise at home
N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48

26. 25DI Marketing Co., Ltd.
$32 IS THE AVERAGE SPENDING ON FITNESS/ GYM/ SPORT CLUB PER MONTH
* Who chose “Sport club in the district” and “Fitness/ gym centers” in Q: “Where do you usually do exercise?”
** Small sample
5% 5%
7%
17%
19%
7% 20%
33%
50%
46%
63%
40%
50%
25% 25% 22%
40%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Under $8
$8 - $38
$39 - $77
$78 - $115
$116 - $154
$155 - $192
$193-$230
Over $230
5% 4%
5%
17%
20%
14%
50%
50%
49%
25%
21%
30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Under $8
$8 - $38
$39 - $77
$78 - $115
$116 - $154
$155 - $192
$193-$230
Over $230
N = 127* N = 84 N = 27 N = 10 N = 127* N = 70 N = 57N = 6
Weighted
Average
Cost
Weighted
Average
Cost
$32.47 $35.07 $27.64 $23.85 $32.47 $35.16 $29.15$32.05
Over 45 and male groups spend more cost on fitness/gym/sport club than other groups
How much do you spend on exercise every month?
(Comparison by Age Group & Gender Group)

27. 26DI Marketing Co., Ltd.
7%
4%
11%
2%
3%
1%8%
9%
7%
9%
6%
12%
22%
25%
19%
50% 52%
48%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
I practice alone
Friends
Brothers / sisters
Lover
Colleague
Parents
Other7% 7% 7% 8% 8%
8% 8% 9%
8%
9% 11%
6% 8%
8%
22%
22%
24%
19%
17%
50% 48% 50%
56%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
I practice alone
Friends
Brothers / sisters
Lover
Colleague
Parents
Other
50% OFTEN DO EXERCISE ALONE
Who do you exercise with?
(Comparison by Age Group & Gender Group)
30-35 and female groups do exercise with their brothers/ sisters and their lover more often than other groups
While 36-40 and male groups do exercise with their friends more than other groups
* Who chose “Very often”, “Often”, “Sometimes” in Q: “Do you often do
exercise to improve your health?”
N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48

28. 27DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

29. 28DI Marketing Co., Ltd.
12% 13% 11%
8% 8%
88% 87% 89%
92% 92%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Cooking at
home
Eating out
12%
19%
6%
88%
81%
94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Cooking at
home
Eating out
88% USUALLY COOK AT HOME FOR THE MAIN MEALS
For main meals, do you usually cooking at home or eating out?
(Comparison by Age Group & Gender Group)
30-35 group eat out for the main meal more often than other age groups
N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63

30. 29DI Marketing Co., Ltd.
1% 1% 1% % %
17% 18% 16% 16%
13%
82% 80% 83% 84%
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Breakfast
Lunch
Dinner
1% 1% 1%
17%
21%
14%
82%
78%
85%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Breakfast
Lunch
Dinner
82% PERCEIVED BREAKFAST THE MOST IMPORTANT MEAL OF THE DAY
For you, which meal is the most important of the day?
(Comparison by Age Group & Gender Group)
30-35 group and male perceived lunch the most important meal of the day more than other groups
N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63

31. 30DI Marketing Co., Ltd.
4%
0%
8%
14%
21%
21%
26%
33%
38%
39%
52%
58%
60%
63%
65%
66%
0% 50% 100%
I have no requirement of eating
Others
Do not eat too much fish
Do not eat dark colored foods
Do not eat too much starch
Do not eat food left over
Do not eat too much meat
Do not eat too sour
Do not eat too spicy
Do not eat too salty
Do not eat too much sweet
Do not eat fried foods
Do not eat street food
Do not drink much soft drinks
Do not drink much alcohol
Eat more vegetables, fruits
Total
4%
0%
11%
15%
21%
22%
26%
32%
37%
37%
49%
56%
60%
62%
63%
63%
0% 50% 100%
30-35
5%
0%
3%
11%
20%
17%
24%
33%
39%
41%
55%
59%
58%
64%
71%
70%
0% 50% 100%
36-40
7%
3%
7%
19%
23%
21%
25%
32%
35%
43%
56%
65%
64%
67%
61%
67%
0% 50% 100%
41-45
5%
0%
5%
13%
27%
29%
41%
35%
49%
48%
57%
65%
62%
63%
67%
78%
0% 50% 100%
Over 45
EAT MORE VEGETABLES, DO NOT DRINK MUCH ALCOHOL AND DO NOT DRINK
MUCH SOFT DRINKS THE GOOD EATING HABITS TO HAVE A GOOD HEALTH
According to you, in order to have a good health, how you should eat?
(Comparison by Age Group)
Over 45 group are more concern about eating spicy and meat too much rather than other group
N = 925 N = 558 N = 229 N = 75 N = 63

32. 31DI Marketing Co., Ltd.
4%
0%
8%
14%
21%
21%
26%
33%
38%
39%
52%
58%
60%
63%
65%
66%
0% 50% 100%
I have no requirement of eating
Others
Do not eat too much fish
Do not eat dark colored foods
Do not eat too much starch
Do not eat food left over
Do not eat too much meat
Do not eat too sour
Do not eat too spicy
Do not eat too salty
Do not eat too much sweet
Do not eat fried foods
Do not eat street food
Do not drink much soft drinks
Do not drink much alcohol
Eat more vegetables, fruits
Total
6%
0%
9%
17%
19%
24%
29%
33%
38%
38%
54%
56%
55%
59%
66%
60%
0% 50% 100%
Male
3%
0%
7%
11%
23%
19%
24%
33%
39%
40%
50%
60%
64%
66%
64%
72%
0% 50% 100%
Female
According to you, in order to have a good health, how you should eat?
(Comparison by Gender Group)
Female eat more vegetable/ fruit to have a good health and not drinking too much alcohol beverage to have a good health more than
male
EAT MORE VEGETABLES, DO NOT DRINK MUCH ALCOHOL AND DO NOT DRINK
MUCH SOFT DRINKS THE GOOD EATING HABITS TO HAVE A GOOD HEALTH
N = 925 N = 410 N = 515

33. 32DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

34. 33DI Marketing Co., Ltd.
2% 2% 3% 0% 2%
3% 4% 2%
3% 2%
18% 19%
14% 15%
27%
53% 51%
57% 56%
51%
24% 24% 25% 27%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Very often
Often
Sometimes
Rarely
Never heard
about it
2% 3% 1%
3% 4%
2%
18% 16%
19%
53% 52% 54%
24% 24% 24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Often
Sometimes
Rarely
Never heard
about it
95% ARE AWARE OF ORGANIC FOODS
Have you ever heard about organic foods?
(Comparison by Age Group & Gender Group)
N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63

35. 34DI Marketing Co., Ltd.
2%
1%
7%
11%
13%
16%
51%
0% 50% 100%
I never hear about it
Other
Newspapers, magazines
E-Newspapers, E-magazines
Your Relatives
TV, radio
Social media
Total
2%
1%
6%
9%
13%
16%
52%
0% 50% 100%
30-35
2%
2%
8%
12%
13%
13%
51%
0% 50% 100%
36-40
0%
1%
7%
12%
5%
16%
59%
0% 50% 100%
41-45
2%
0%
6%
14%
19%
27%
32%
0% 50% 100%
Over 45
51% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA
N = 925 N = 558 N = 229 N = 75 N = 63
Over 45 group are more aware about organic food through TV and radio rather than other social medias
Where did you hear about organic food?
(Comparison by Age Group)

36. 35DI Marketing Co., Ltd.
Where did you hear about organic food?
(Comparison by Gender Group)
Male are aware of organic food through e-newspaper and e-magazines more than female
51% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA
2%
1%
7%
11%
13%
16%
51%
0% 50% 100%
I never hear about it
Other
Newspapers, magazines
E-Newspapers, E-magazines
Your Relatives
TV, radio
Social media
Total
3%
1%
7%
15%
13%
16%
46%
0% 50% 100%
Male
1%
1%
6%
7%
13%
16%
55%
0% 50% 100%
Female
N = 925 N = 410 N = 515

37. 36DI Marketing Co., Ltd.
SUPERMARKET, ORGANIC SPECIALITY STORES AND ONLINE STORES
ARE TOP 3 CHANNELS SEEN ORGANIC FOODS
Where have you seen organic food?
(Comparison by Age Group)
2%
1%
4%
6%
16%
18%
54%
0% 50% 100%
I never hear about organic food
Other
Convenience store
Market
Online (on social networks, ecommerce
sites, ..)
Specialty stores sell organic food
Supermarkets
Total
2%
1%
3%
5%
18%
19%
52%
0% 50% 100%
30-35
2%
1%
6%
5%
11%
17%
58%
0% 50% 100%
36-40
0%
1%
4%
12%
15%
15%
53%
0% 50% 100%
41-45
2%
0%
6%
6%
16%
14%
56%
0% 50% 100%
Over 45
N = 925 N = 558 N = 229 N = 75 N = 63

38. 37DI Marketing Co., Ltd.
Where have you seen organic food?
(Comparison by Gender Group)
N = 925 N = 410 N = 515
SUPERMARKET, ORGANIC SPECIALITY STORES AND ONLINE STORES
ARE TOP 3 CHANNELS SEEN ORGANIC FOODS
2%
1%
4%
6%
16%
18%
54%
0% 50% 100%
I never hear about organic food
Other
Convenience store
Market
Online (on social networks,
ecommerce sites, ..)
Specialty stores sell organic food
Supermarkets
Total
3%
1%
5%
8%
16%
17%
51%
0% 50% 100%
Male
1%
1%
3%
4%
16%
19%
56%
0% 50% 100%
Female

39. 38DI Marketing Co., Ltd.
35% 36% 36%
27%
32%
65% 64% 64%
73%
68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
35%
32%
38%
65%
68%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
65% ARE USING ORGANIC FOOD
Are you using organic food?
(Comparison by Age Group & Gender Group)
41-45 group are using organic food more than other age groups
N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63

40. 39DI Marketing Co., Ltd.
NO HARMFUL CHEMICALS, NO PESTICIDES, AND HIGH NUTRITIONAL
CONTENT ARE TOP 3 REASONS FOR CHOOSING ORGANIC FOOD
Why did you choose organic food ?
(Comparison by Age Group)
41-45 group use organic food due higher nutritional content than other age groups
12%
16%
18%
18%
19%
20%
26%
26%
29%
42%
49%
58%
58%
0% 50% 100%
I do not use organic food
Recommended by friends
Recommended by a doctor
Good reviews
More delicious
Fear of cancer
Products are certified
Origin of the product is clear
Contribute to protect environment
Hygiene during Production
Nutritional content is high
Not contain pesticides
No harmful chemicals
Total
14%
16%
17%
18%
21%
19%
26%
26%
28%
40%
49%
54%
54%
0% 50% 100%
30-35
11%
14%
21%
15%
14%
18%
25%
25%
30%
42%
46%
61%
63%
0% 50% 100%
36-40
9%
16%
16%
24%
20%
28%
21%
31%
32%
43%
57%
67%
63%
0% 50% 100%
41-45
8%
22%
14%
25%
22%
25%
32%
30%
38%
51%
44%
63%
71%
0% 50% 100%
Over 45
N = 925 N = 558 N = 229 N = 75 N = 63

41. 40DI Marketing Co., Ltd.
Why did you choose organic food ?
(Comparison by Gender Group)
Male use organic food due doctor’s recommendation more than female
NO HARMFUL CHEMICALS, NO PESTICIDES, AND HIGH NUTRITIONAL
CONTENT ARE TOP 3 REASONS FOR CHOOSING ORGANIC FOOD
12%
16%
18%
18%
19%
20%
26%
26%
29%
42%
49%
58%
58%
0% 50% 100%
I do not use organic food
Recommended by friends
Recommended by a doctor
Good reviews
More delicious
Fear of cancer
Products are certified
Origin of the product is clear
Contribute to protect environment
Hygiene during Production
Nutritional content is high
Not contain pesticides
No harmful chemicals
Total
9%
17%
25%
23%
20%
17%
26%
30%
29%
43%
48%
55%
58%
0% 50% 100%
Male
15%
15%
13%
15%
18%
22%
26%
24%
30%
40%
49%
60%
58%
0% 50% 100%
Female
N = 925 N = 410 N = 515

42. 41DI Marketing Co., Ltd.
28% 29% 28%
21%
25%
33%
33%
28%
29%
46%
39% 37%
44%
49%
29%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Definitely use
Use
May or May not
Will not use
Definitely will not
use
28% 26% 29%
33%
30%
34%
39% 42%
36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Definitely use
Use
May or May not
Will not use
Definitely will not
use
39% DEFINITELY USE ORGANIC FOOD IN THE FUTURE (4.09 POINTS OUT OF 5)
What is your intention to use organic food in the future?
(Comparison by Age Group & Gender Group)
Weighted
Average
Score
Weighted
Average
Score
4.09 4.05 4.14 4.28 4.09 4.14 4.09
41-45 and male groups are more willing to use organic food in the future than other groups
4.03
N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63

43. 42DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

44. 43DI Marketing Co., Ltd.
39% 39% 36%
47% 44%
61% 61% 64%
53% 56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
39%
32%
45%
61%
68%
55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
61% ARE USING FUNCTIONAL FOOD TO IMPROVE THEIR HEALTH
Do you use a functional foods to improve your health?
(Comparison by Age Group & Gender Group)
36-40 group are using functional food to improve the health more than other age groups
N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63

45. 44DI Marketing Co., Ltd.
NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD
What kind of functional foods were you using?
(Comparison by Age Group)
Over 45 group use supplement for preventing disease more than other age groups
32%
1%
5%
18%
45%
0% 50% 100%
I do not use functional foods
Other
Supplement for disease treatment
Supplement for prevent disease
Nutritional supplement
Total
32%
1%
4%
17%
47%
0% 50% 100%
30-35
32%
0%
3%
18%
46%
0% 50% 100%
36-40
32%
3%
8%
19%
39%
0% 50% 100%
41-45
32%
0%
11%
24%
33%
0% 50% 100%
Over 45
N = 925 N = 558 N = 229 N = 75 N = 63

46. 45DI Marketing Co., Ltd.
What kind of functional foods were you using?
(Comparison by Gender Group)
NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD
Male use supplement to prevent and treat disease more than female
32%
1%
5%
18%
45%
0% 50% 100%
I do not use functional foods
Other
Supplement for disease treatment
Supplement for prevent disease
Nutritional supplement
Total
24%
0%
7%
20%
49%
0% 50% 100%
Male
38%
1%
3%
16%
42%
0% 50% 100%
Female
N = 925 N = 410 N = 515

47. 46DI Marketing Co., Ltd.
FEEL FREE TO DROP US ANY QUESTION
• Japan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City,
Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok
10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541

48. 47
DI Marketing Co., Ltd.