Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement Find more at: http://dreamincubator.asia/en/insights/

1. STUDY ABOUT HEALTHCARE LANDSCAPE
IN THAILAND
November, 2017

2. 1DI Marketing Co., Ltd.
SURVEY DESIGN
 This survey was conducted to study about Healthcare landscape in Thailand
 Methodology: Online survey
 Fieldwork time: 13 days (04/08/2017 – 17/08/2017)
 Sample size: N = 400
 Geography: Nationwide

3. 2DI Marketing Co., Ltd.
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
 Age : Above 30
 Gender : Male & Female
* Others include all provinces in Thailand except Bangkok

4. 3DI Marketing Co., Ltd.
KEY FINDINGS
1) How to be healthy:
• Drink enough water, sleep early and exercise regularly are top 3 methods to improve the health
• Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
2) Health check habit:
• 62% often have a periodic health examination
• 18 months is the most common frequency health examination
• Most people spend below $30 for a periodic health examination
3) Doing exercise habit:
• 26% often do exercise to improve the health
• 15-30 minutes per day is the most common time for doing exercise
• 58% usually exercise at home; 29% in the park
• 51% spend below $16 on exercise per month
4) Eating habit:
• 74% usually cook at home for the main meals
• 75% thinks breakfast is the most important meal
• Avoiding alcoholic drinks and burnt food are perceived to lead to having a good health
5) The usage of organic food:
• 15% are consuming organic food often and 5% are consuming very often
• No harmful chemicals and pesticides as well as certification of safety are top 3 reasons for choosing
organic food
• 26% will buy organic food in the future, while 22% will definitely buy it
6) The usage of functional food:
• 58 % are using functional food to improve their health

5. 4DI Marketing Co., Ltd.
KEY FINDINGS VIETNAM INDONESIA THAILAND
Top 3 healthy lifestyle • Drink enough water
• Eat nutritious food
• Having enough sleep
• Drink enough water
• Getting enough sleep
• Not drinking alcohol
• Drink enough water
• Getting enough sleep
• Do exercise regularly
Health check up 6-12
months
• 85% often have a periodic
health examination
• $51 is the average cost spent
• 57% often have a periodic
health examination
• $32 is the average cost spent
• 62% often have a periodic
health examination
• $74 is the average cost spent
Exercise habit • 77% often do exercise to
improve health; 34% usually do
exercise in fitness/ gym center
or sport club
• 32 minutes is the average of
doing exercise per day
• $28 is the average spending on
gym/ sport club per month
• 68% often do exercise to
improve health; 18% usually
do exercise in fitness/ gym
center or sport club
• 26 minutes is the average of
doing exercise per day
• $32 is the average spending
on gym/ sport club per month
• 74% often do exercise to
improve health; 34% usually
do exercise in fitness/ gym
center or sport club
• 28 minutes is the average of
doing exercise per day
• $28 is the average spending
on gym/ sport club per month
Main reasons using organic
food
• No pesticides and clear origin
• Certification of safety
• No harmful chemicals and
pesticides
• Higher nutritional content
• No harmful chemicals and
pesticides
• Not contain pesticides
Organic food major
consumers
81% consumers are female 68% consumers are male 75% consumers are over 45
groups
VIETNAM – INDONESIA – THAILAND HEALTHCARE COMPARISON

6. 5DI Marketing Co., Ltd.
DEMOGRAPHIC INFORMATION
GenderAge
Living PlaceOccupation
43%
6%
4%
3%
1%
43%
Bangkok
Chiang Mai
Chonburi
Nakhonrajsima
NaKhonsrithammarat
Others
43%
18%
14%
10%
7%
5%
1%
Corporate Employee
Others
Housewives
Business Owners
Engineer/ Doctor/
Teachers
Unemployees
Factory employees
35%
33%
17%
15%
30-35
36-40
41-45
More than 45
75%
25%
Female
Male

7. 6DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

8. 7DI Marketing Co., Ltd.
SCALE IS THE MOST COMMON EQUIPMENT IN THAILAND
Consumers aged between 41-45 have massage machines more than consumers in other age groups at the rate of 22%
Which of the following healthcare equipment / appliances do you have?
(Comparison by Age Group)
25%
0%
0%
0%
3%
4%
8%
13%
17%
19%
32%
57%
0% 50% 100%
Does not have any of above
Other
Personal steam inhaler
Breathing machine
Oral hygiene tools / machines
A heart rate monitor
Blood glucose meter
Massage machine
Blood Pressure Instruments
Ear cleaner tools
Thermometer
The scales
Total
26%
0%
0%
0%
6%
0%
11%
11%
15%
17%
30%
60%
0% 50% 100%
36-40
22%
0%
0%
0%
0%
9%
4%
22%
17%
22%
17%
48%
0% 50% 100%
41-45
41%
0%
0%
0%
0%
0%
0%
12%
12%
6%
29%
59%
0% 50% 100%
Over 45
20%
0%
0%
0%
3%
7%
8%
10%
20%
24%
39%
58%
0% 50% 100%
30-35

9. 8DI Marketing Co., Ltd.
25%
0%
0%
0%
3%
4%
8%
13%
17%
19%
32%
57%
0% 50% 100%
Does not have any of above
Other
Personal steam inhaler
Breathing machine
Oral hygiene tools / machines
A heart rate monitor
Blood glucose meter
Massage machine
Blood Pressure Instruments
Ear cleaner tools
Thermometer
The scales
Total
25%
0%
0%
0%
0%
2%
10%
18%
16%
23%
38%
59%
0% 50% 100%
Bangkok
25%
0%
0%
0%
5%
5%
7%
9%
18%
16%
27%
56%
0% 50% 100%
Other
59% of Bangkok have scales; compared to 56% of others
38% PEOPLE IN BANGKOK HAS THERMOMETER AT HOME
* Others include all provinces in Thailand except Bangkok
N = 400 N = 170 N = 230
Which of the following healthcare equipment / appliances do you have?
(Comparison by Location Group)

10. 9DI Marketing Co., Ltd.
0%
0%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements
No smoking
Do not drink any alcoholic beverages
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total
0%
0%
34%
42%
50%
51%
64%
72%
75%
79%
0% 50% 100%
30-35
2%
1%
29%
34%
52%
55%
69%
62%
72%
75%
0% 50% 100%
36-40
0%
1%
36%
47%
60%
60%
69%
73%
76%
64%
0% 50% 100%
41-45
0%
0%
33%
37%
52%
58%
70%
65%
70%
77%
0% 50% 100%
Over 45
Are you using the following methods to improve your health?
(Comparison by Age Group)
Over 35 group cares more about eating nutritious foods to improve the health
N = 400 N = 170 N = 70N = 130 N = 30
DRINK ENOUGH WATER, GET ENOUGH SLEEP AND DO EXERCISE REGULARLY
ARE TOP 3 METHODS TO IMPROVE THE HEALTH

11. 10DI Marketing Co., Ltd.
%
.5%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements
No smoking
Do not drink any alcoholic beverages
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total
1%
1%
35%
40%
54%
52%
67%
68%
74%
73%
0% 50% 100%
Bangkok
.4%
%
31%
39%
52%
58%
68%
68%
73%
76%
0% 50% 100%
Other
Are you using the following methods to improve your health?
(Comparison by Location Group)
DRINK ENOUGH WATER, GET ENOUGH SLEEP AND DO EXERCISE REGULARLY
ARE TOP 3 METHODS TO IMPROVE THE HEALTH
* Others include all provinces in Thailand except Bangkok
N = 400 N = 170 N = 230

12. 11DI Marketing Co., Ltd.
Which is the most effective method to improve your health?
(Comparison by Age Group)
N = 400 N = 170 N = 70
SURPRISINGLY, 41-45 GROUP DRINK LESS WATER THAN OTHER AGE GROUPS
41-45 groups believes that having enough sleep is more effective to improve health
N = 130 N = 30
0%
0%
34%
42%
50%
51%
64%
72%
75%
79%
0% 50% 100%
30-35
2%
1%
29%
34%
52%
55%
69%
62%
72%
75%
0% 50% 100%
36-40
0%
1%
36%
47%
60%
60%
69%
73%
76%
64%
0% 50% 100%
41-45
0%
0%
33%
37%
52%
58%
70%
65%
70%
77%
0% 50% 100%
Over 45
0%
0%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements / functional
foods to improve health
No smoking
Do not drink any alcoholic
beverages/ beers
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total

13. 12DI Marketing Co., Ltd.
Which is the most effective method to improve your health?
(Comparison by Location Group)
N = 400 N = 170
DRINKING ENOUGH WATER IS IMPORTANT, HOWEVER 58% PEOPLE OUTSIDE
BANGKOK THINKS NOT DRINKING ALCOHOL SUPPORTS THEIR HEALTH
N = 230
0%
0%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements / functional
foods to improve health
No smoking
Do not drink any alcoholic
beverages/ beers
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total
1%
1%
35%
40%
54%
52%
67%
68%
74%
73%
0% 50% 100%
Bangkok
0%
0%
31%
39%
52%
58%
68%
68%
73%
76%
0% 50% 100%
Others

14. 13DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

15. 14DI Marketing Co., Ltd.
38% 36%
39%
62% 64%
61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Yes No
38%
42% 40%
33%
28%
62%
58% 60%
67%
72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
THE OLDER THAI PEOPLE BECOMES, THE MORE OFTEN THEY GO TO
PERIODIC HEALTH EXAMINATION
Do you often go for a periodic health examination?
(Comparison by Age Group & Location Group)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

16. 15DI Marketing Co., Ltd.
14%
9% 10%
19%
23%
18%
21% 16%
19%
16%
58% 62%
58%
55% 53%
1% 0%
3%
0% 2%4% 4%
6%
2%
5%4% 5% 6% 4%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Every 3 months
Every 6 months
Every 12 months
Every 18 months
Every 24 months
Only whenever i feel
not good
1% 3% 0%
4% 5%
4%
4%
5%
4%
14% 11% 16%
18%
15%
21%
58%
62%
55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Every 3 months
Every 6 months
Every 12 months
Every 18 months
Every 24 months
Only whenever i feel
not good
How often do you go for a periodic health examination?
(Comparison by Age Group & Location Group)
THE OLDER PEOPLE BECOME THE MORE OFTEN THEY GO FOR PERIODIC
HEALTH EXAMINATION
62% Bangkok people go every 3 months
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

17. 16DI Marketing Co., Ltd.
22% 22% 23%
19% 21%
38% 35% 33%
47% 47%
18%
21%
16%
17%
19%
10% 12%
14%
9% 2%
10% 10%
11%
6%
9%
2% 0% 3% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Polyclinics
District Hospital
Private clinic
The central hospital
City Hospital
Other
22% 21% 22%
38%
32%
44%
18%
23%
15%
10% 16% 6%
10% 5%
13%
2% 3% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Polyclinics
District Hospital
Private clinic
The central hospital
City Hospital
Other
ABOVE 40 GROUPS PREFERS CITY HOSPITAL FOR HEALTH EXAMINATION
Where do you go for a periodic health examination?
44% people outside Bangkok goes to city hospital to have health examination while Bangkok people tend to go to district hospitals
(Comparison by Age Group & Location Group)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

18. 17DI Marketing Co., Ltd.
39%
31%
45%
38%
38%
38%
16%
22%
12%
6%
6%
5%.4% .9%
.0%.8% 1.8% .0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Over $450
$300 -$450
$150-$300
$90-$150
$30-$90
Below $30
39% 37%
46%
32%
37%
38% 40%
38%
45%
28%
16% 17%
13%
17%
21%
6% 5%
4% 6%
9%
0% 0% 0% 0%
2%
1% 1% 0% 0% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Over $450
$300-$450
$150-$300
$90-$150
$30-$90
Below $30
$74 IS THE AVERAGE COST FOR A PERIODIC HEALTH EXAMINATION
What is the average cost for your periodic health examination?
(Comparison by Age Group & Location Group)
Weighted
Average
Cost
Weighted
Average
Cost
$74.21 $74.63 $62.20 $73.54 $72.55 $85.12 $62.66
Over 45 groups in Bangkok area spend on periodic health examination more than other groups
$96.24
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

19. 18DI Marketing Co., Ltd.
27%
8%
3%
4%
5%
6%
6%
8%
10%
11%
14%
15%
18%
25%
32%
0% 50% 100%
I don’t know
Other
Diseases of the ear and throat
Diseases related to the lungs
Reproductive diseases
Diseases related to the liver
Cancer
Kidney disease
Heart issue
Digestive diseases
Skin issue
Diabetes
Blood pressure issue
Osteoarthritis
Eye issue
Total
EYE ISSUE, OSTEOARTHRITIS, BLOOD PRESSURE ISSUE ARE TOP 3 HEALTH
PROBLEMS BELIEVED TO BE INCREASED IN THE FUTURE
According to you, what health / disease problems will increase in the future?
(Comparison by Age Group)
41-45 group thinks diabetes and skin issue would be increased in the future, while over 45 group thinks diabetes and kidney disease
N = 400 N = 170 N = 70N = 130 N = 30
32%
8%
5%
6%
6%
7%
9%
4%
9%
14%
18%
11%
17%
20%
26%
0% 50% 100%
30-35
29%
6%
2%
2%
5%
7%
5%
8%
11%
12%
11%
14%
15%
23%
30%
0% 50% 100%
36-40
20%
10%
6%
6%
3%
3%
3%
9%
10%
11%
17%
26%
24%
31%
44%
0% 50% 100%
41-45
20%
8%
0%
5%
3%
3%
3%
13%
10%
3%
8%
13%
22%
33%
35%
0% 50% 100%
Over 45

20. 19DI Marketing Co., Ltd.
According to you, in the future what health / disease problems will increase?
(Comparison by Location Group)
PEOPLE IN BANGKOK THINKS BLOOD PRESSURE AND HEART ISSUE
PROBLEMS WILL INCREASE IN THE FUTURE
N = 400 N = 170 N = 230
27%
8%
3%
4%
5%
6%
6%
8%
10%
11%
14%
15%
18%
25%
32%
0% 50% 100%
I don’t know
Other
Diseases of the ear and…
Diseases related to the lungs
Reproductive diseases
Diseases related to the liver
Cancer
Kidney disease
Heart issue
Digestive diseases
Skin issue
Diabetes
Blood pressure issue
Osteoarthritis
Eye issue
Total
24%
5%
4%
6%
4%
4%
7%
8%
13%
10%
14%
16%
22%
27%
32%
0% 50% 100%
Bangkok
29%
10%
3%
3%
6%
7%
5%
8%
8%
12%
14%
14%
16%
24%
32%
0% 50% 100%
Other

21. 20DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

22. 21DI Marketing Co., Ltd.
AGE GROUP 30-35 AND OVER 45 EXERCISE OFTEN THAN OTHER GROUP
Do you often exercise to improve your health?
(Comparison by Age Group & Location Group)
17%
12%
17%
20%
23%
48%
48%
50% 51%
37%
26%
28%
25%
23%
30%
7%
11%
3% 6% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Very often
Often
Sometimes
Rarely
Never
17% 16% 18%
48%
46%
49%
26%
29%
25%
7% 8% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Very often
Often
Sometimes
Rarely
Never
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

23. 22DI Marketing Co., Ltd.
What time do you often exercise?
Majority of all provinces except Bangkok chose to exercise in the morning
ABOVE 40 GROUPS PREFER TO DO EXERCISE IN THE MORNING
(Comparison by Age Group & Location Group)
46% 48%
52%
39% 38%
4% 3%
5%
2% 4%
50% 49%
43%
59% 58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
In the Morning
at Noon
at Night
46%
56%
40%
4%
4%
3%
50%
40%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
In the Morning
at Noon
at Night
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

24. 23DI Marketing Co., Ltd.
5% 6%
6% 4%
4%
21% 17% 25%
18%
24%
45% 47%
43%
45%
44%
18%
22%
15%
21%
7%
9%
5%
12% 11% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
5 - 10 minutes
10 - 15 minutes
15 - 30 minutes
30 - 60 minutes
60 - 90 minutes
Over 90 minutes
5%
8%
3%
21%
26%
17%
45%
41%
48%
18%
14%
21%
9% 9% 10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
5 - 10 minutes
10 - 15 minutes
15 - 30 minutes
30 - 60 minutes
60 - 90 minutes
Over 90 minutes
28 MINUTES PER DAY IS THE AVERAGE TIME FOR DOING EXERCISE
How much time do you spend on exercise?
(Comparison by Age Group & Location Group)
Weighted
Average
Cost
Weighted
Average
Cost
28 min 53 min 52 min 48 min 20 min 22 min 19 min60 min
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
People in Bangkok spend time longer than other provinces

25. 24DI Marketing Co., Ltd.
3% 2% 4%
0%
7%
6% 5% 4% 11%
9%5%
4% 5%
4%
7%
29% 31% 27% 25%
29%
58% 57%
60% 61%
49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
At Home
At Park
Sports club
in the district
Fitness /
fitness / gym
centers
Other
Where do you usually have an exercise?
64% of others provinces outside Bangkok choose to exercise at home more than people in Bangkok
ALMOST ALL AGE GROUPS PREFER TO DO EXERCISE AT HOME
(Comparison by Age Group & Location Group)
3% 4%
6%
9%
4%
5%
5%
4%
29%
33%
25%
58%
49%
64%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
At Home
At Park
Sports club in
the district
Fitness / fitness
/ gym centers
Other
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

26. 25DI Marketing Co., Ltd.
51% 52% 50%
27% 24% 30%
11%
4%
20%
11%
20%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Over $185
$155-$185
$120-$155
$90-$120
$60-$90
$30-$60
$15-$30
Below $15
51% 50%
62%
25%
60%
27% 29%
23%
38%
20%
11%
0%
15%
25%
10%
11%
21%
0%
13% 10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Over $185
$155-$185
$120-$155
$90-$120
$60-$90
$30-$60
$15-$30
Below $15
$28 IS THE AVERAGE SPENDING ON FITNESS/ GYM/ SPORT CLUB PER MONTH
Weighted
Average
Cost
Weighted
Average
Cost
$27.90 $31.00 $22.06 $33.91 $27.90 $31.00 $24.03$26.35
36-40 groups & over 45 groups spend cheaper than other age groups
Bangkok area spend more cost on fitness/gym/sport club than other groups
How much do you spend on exercise every month?
(Comparison by Age Group & Location Area)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

27. 26DI Marketing Co., Ltd.
60% SPEND TIME EXERCISING ALONE; THE OLDER THAI PEOPLE BECOMES
THEY PREFER TO PRACTICE ALONE
Who do you exercise with?
18% of people in Bangkok exercise with their lovers more than people who lives outside Bangkok
(Comparison by Age Group & Location Group)
6% 7% 4%
8%
3%
13%
18%
10% 8%
11%
6%
4%
10% 8%
0%
11%
14%
9%
6%
14%
60%
52%
62%
67%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
I practice
alone
Friends
Brothers /
sisters
Lover
Colleague
Parents
Other 6% 3%
8%
3%
4%
2%
13% 18% 9%
6%
7%
5%
11%
10%
12%
60% 58%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
I practice
alone
Friends
Brothers /
sisters
Lover
Colleague
Parents
Other
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

28. 27DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

29. 28DI Marketing Co., Ltd.
74% USUALLY COOK AT HOME; GROUP OF 30-35 COOK AT HOME LEAST
For main meals, do you usually cook at home or eat out?
(Comparison by Age Group & Location Group)
26%
31%
22% 21%
27%
74%
69%
78% 73%
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Cooking at
home
Eating out
26%
35%
19%
74%
65%
81%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Cooking at
home
Eating out
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

30. 29DI Marketing Co., Ltd.
75% AGREE IF BREAKFAST IS THE MOST IMPORTANT MEAL
For you, which meal is the most important of the day?
Over 45 groups think lunch is an important meal compared to other groups
(Comparison by Age Group & Location Group)
9% 11% 8% 9% 7%
16% 13% 17%
7%
32%
75% 76% 74%
84%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Breakfast
Lunch
Dinner
9% 12%
7%
16%
16%
17%
75% 73%
76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Breakfast
Lunch
Dinner
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

31. 30DI Marketing Co., Ltd.
According to you, in order to have a good health, what should you do?
(Comparison by Age Group)
41-45 and over 45 group give an importance to avoid eating too much meat more than other age groups
NOT DRINKING TOO MUCH ALCOHOL TO STAY IN GOOD HEALTH
N = 400 N = 130 N =70 N = 60N = 140
2%
4%
4%
21%
28%
39%
40%
44%
46%
50%
55%
58%
59%
60%
64%
66%
0% 50% 100%
Others
I have no requirement of eating
Do not eat too much fish
Do not eat street food
Do not eat too much meat
Do not eat food left
Do not eat too sour
Do not eat too spicy
Do not eat too much starch
Do not eat fried foods
Do not eat too much sweet things
Eat more vegetables, fruits
Do not drink much soft drinks
Do not eat too salty
Do not eat dark colored foods
Do not drink much alcohol
Total
3%
4%
5%
19%
24%
33%
39%
43%
41%
49%
56%
59%
59%
56%
61%
61%
0% 50% 100%
30-35
2%
6%
4%
20%
23%
44%
38%
42%
45%
46%
50%
49%
58%
57%
64%
64%
0% 50% 100%
36-40
3%
3%
6%
23%
37%
40%
41%
46%
51%
56%
60%
67%
63%
69%
70%
79%
0% 50% 100%
41-45
3%
5%
2%
28%
37%
40%
43%
48%
57%
55%
60%
63%
62%
68%
67%
67%
0% 50% 100%
Over 45

32. 31DI Marketing Co., Ltd.
61% OF BANGKOK THINK AVOIDING SOFT DRINKS CAN LEAD TO A GOOD
HEALTH, WHILE 62% OF OTHERS THINK TO AVOID THE SALTY FOOD
According to you, in order to have a good health, what should you do?
(Comparison by Location Group)
N = 400 N = 170 N = 230
2%
4%
4%
21%
28%
39%
40%
44%
46%
50%
55%
58%
59%
60%
64%
66%
0% 50% 100%
Others
I have no requirement of eating
Do not eat too much fish
Do not eat street food
Do not eat too much meat
Do not eat food left
Do not eat too sour
Do not eat too spicy
Do not eat too much starch
Do not eat fried foods
Do not eat too much sweet things
Eat more vegetables, fruits
Do not drink much soft drinks
Do not eat too salty
Do not eat dark colored foods
Do not drink much alcohol
Total
2%
4%
3%
22%
28%
40%
36%
42%
48%
49%
58%
57%
61%
58%
64%
64%
0% 50% 100%
Bangkok
3%
5%
5%
21%
28%
38%
42%
46%
45%
52%
54%
59%
58%
62%
65%
67%
0% 50% 100%
Other

33. 32DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

34. 33DI Marketing Co., Ltd.
4% 5% 6%
0%
3%
23% 21% 22% 33%
18%
53% 55%
55%
50%
45%
15% 14% 13%
10%
27%
5% 4% 4%
7% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Very often
Often
Sometimes
Rarely
Never heard about it
OVER 45 GROUPS HEARD OFTEN ABOUT THE ORGANIC FOOD THAN OTHER
GROUPS
Have you ever heard about organic foods?
(Comparison by Age Group & Location Group)
4% 3% 5%
5% 5%
5%
15% 16% 14%
23% 25% 22%
53% 51%
54%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Very often
Often
Sometimes
Rarely
Never heard about it
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

35. 34DI Marketing Co., Ltd.
76% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA
Over 45 group are more aware about organic food through TV and radio rather than other social medias
Where did you hear about organic food?
(Comparison by Age Group)
6%
4%
12%
33%
29%
34%
76%
0% 50% 100%
30-35
6%
2%
14%
29%
33%
38%
77%
0% 50% 100%
36-40
11%
3%
13%
23%
31%
30%
74%
0% 50% 100%
41-45
12%
0%
12%
30%
37%
43%
75%
0% 50% 100%
Over 45
N = 400 N = 130 N =70 N = 60N = 140
2%
8%
13%
29%
32%
36%
76%
0% 50% 100%
I never hear about it
Other
E-Newspapers, E-
magazines
Your Relatives
Newspapers, print
magazines
TV, radio
Social media
Total

36. 35DI Marketing Co., Ltd.
76% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA
Where did you hear about organic food?
(Comparison by Location Group)
8%
2%
13%
29%
32%
36%
76%
0% 50% 100%
Other
I never hear about it
E-Newspapers, E-magazines
Your Relatives
Newspapers, print magazines
TV, radio
Social media
Total
5%
2%
14%
33%
34%
35%
75%
0% 50% 100%
Bangkok
10%
3%
12%
26%
30%
36%
76%
0% 50% 100%
Other
N = 400 N = 170 N = 230

37. 36DI Marketing Co., Ltd.
SUPERMARKET, ONLINE STORES AND ORGANIC SPECIALITY STORES ARE
TOP 3 CHANNELS SEEN ORGANIC FOODS
Where have you seen organic food?
(Comparison by Age Group)
N = 400 N = 130 N =70 N = 60N = 140
3%
3%
13%
17%
39%
51%
73%
0% 50% 100%
I never hear about
organic food
Other
Market
Convenience store
The specialty stores sell
organic food
Online store
Supermarkets
Total
4%
4%
19%
19%
38%
50%
75%
0% 50% 100%
30-35
2%
3%
14%
21%
37%
52%
72%
0% 50% 100%
36-40
3%
4%
9%
17%
37%
47%
74%
0% 50% 100%
41-45
2%
2%
5%
3%
45%
58%
72%
0% 50% 100%
Over 45

38. 37DI Marketing Co., Ltd.
Where have you seen organic food?
(Comparison by Location Group)
N = 400 N = 170 N = 230
3%
3%
13%
17%
39%
51%
73%
0% 50% 100%
I never hear about organic food
Other
Market
Convenience store
The specialty stores sell organic food
Online media
Supermarkets
Total
2%
2%
12%
18%
43%
48%
78%
0% 50% 100%
Bangkok
3%
5%
14%
17%
35%
54%
70%
0% 50% 100%
Other
SUPERMARKET, ONLINE STORES AND ORGANIC SPECIALITY STORES ARE
TOP 3 CHANNELS SEEN ORGANIC FOODS

39. 38DI Marketing Co., Ltd.
70% ARE USING ORGANIC FOOD
Are you using organic food?
(Comparison by Age Group & Location Group)
Over 45 group are using organic food more than other age groups
30% 30% 30%
70% 70% 70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Yes No
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
30% 30% 30%
36%
23%
70% 70% 70%
64%
77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No

40. 39DI Marketing Co., Ltd.
Why did you choose fresh food, organic food ?
45% CHOOSE ORGANIC FOOD DUE TO NO HARMFUL CHEMICALS
N = 400 N = 130 N =70 N = 60N = 140
27% of over 45 groups fear of having cancer compared to other group
(Comparison by Age Group)
19%
4%
6%
15%
15%
15%
17%
19%
20%
30%
30%
35%
42%
45%
0% 50% 100%
I do not use organic food
Other
Recommended by a doctor
Origin of the product is clear
More delicious
Because of good reviews…
Contribute to protect the…
Fear of cancer
Recommended by friends
Nutritional content is higher
Hygiene during production
Products are certified
Not contain pesticides
No harmful chemicals
Total
20%
4%
8%
12%
19%
14%
14%
21%
23%
32%
27%
36%
40%
44%
0% 50% 100%
30-35
18%
5%
1%
16%
14%
17%
18%
13%
17%
26%
30%
32%
39%
42%
0% 50% 100%
36-40
19%
7%
9%
19%
11%
17%
20%
19%
17%
31%
29%
41%
43%
41%
0% 50% 100%
41-45
17%
3%
13%
17%
13%
13%
18%
27%
20%
32%
38%
33%
53%
53%
0% 50% 100%
Over 45

41. 40DI Marketing Co., Ltd.
Why do you choose organic food?
(Comparison by Location Group)
46% OF BANGKOK CHOOSE ORGANIC FOOD DUE TO NO HARMFUL
CHEMICALS
N = 400 N = 170 N = 230
19%
4%
6%
15%
15%
15%
17%
19%
20%
30%
30%
35%
42%
45%
0% 50% 100%
I do not use organic food
Other
Recommended by doctor
More delicious
Because of good reviews from other…
Origin of the product is clear
Contribute to protect the environment
Fear of cancer
Recommended by friends
Nutritional content is higher
Hygiene during production
Products are certified
Not contain pesticides
No harmful chemicals
Total
18%
4%
6%
14%
16%
19%
20%
22%
20%
31%
32%
34%
45%
46%
0% 50% 100%
Bangkok
19%
5%
6%
16%
14%
13%
15%
16%
19%
29%
29%
36%
40%
44%
0% 50% 100%
Other

42. 41DI Marketing Co., Ltd.
22%
16%
22%
27% 27%
26%
30%
27% 16%
30%
49% 51% 48%
51%
42%
2% 2% 2% 4%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Definitely use
Use
May or May not
Will not use
Definitely will not use
2% 2% 3%
22% 23% 20%
26% 23% 29%
49% 51%
47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Definitely use
Use
May or May not
Will not use
Definitely will not use
49% MAY OR MAY NOT USE ORGANIC FOOD IN THE FUTURE (2.36 POINTS OUT
OF 5)
What is your intention to use organic food in the future?
(Comparison by Age Group & Location Group)
Weighted
Average
Score
Weighted
Average
Score
2.36 2.41 2.35 2.40 4.09 4.14 4.092.18
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230

43. 42DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT

44. 43DI Marketing Co., Ltd.
42% 43%
38% 39%
55%
58% 57%
62% 61%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
58% CHOOSE FUNCTIONAL FOOD TO IMPROVE HEALTH
Do you use functional food to improve your health?
(Comparison by Age Group & Location Group)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
42% 44%
41%
58% 56%
59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Yes No
Over 45 group least to choose functional food in improving their health

45. 44DI Marketing Co., Ltd.
NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD
What kind of functional foods were you using?
(Comparison by Age Group)
N = 400 N = 130 N =70 N = 60N = 140
38%
5%
6%
20%
31%
0% 50% 100%
I do not use functional foods
Other
Supplement for disease
treatment
Supplement for prevent disease
Nutritional supplement
Total
38%
3%
6%
22%
31%
0% 50% 100%
30-35
37%
4%
8%
17%
35%
0% 50% 100%
36-40
34%
9%
6%
21%
30%
0% 50% 100%
41-45
45%
7%
5%
23%
20%
0% 50% 100%
Over 45

46. 45DI Marketing Co., Ltd.
What kind of functional foods were you using?
(Comparison by Location Group)
NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD
N = 400 N = 170 N = 230
38%
5%
6%
20%
31%
0% 50% 100%
I do not use functional foods
Other
Supplement for disease treatment
Supplement for prevent disease
Nutritional supplement
Total
38%
6%
4%
21%
31%
0% 50% 100%
Bangkok
38%
4%
8%
20%
30%
0% 50% 100%
Other

47. 46DI Marketing Co., Ltd.
FEEL FREE TO DROP US ANY QUESTION
• Japan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok
10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541

48. 47
DI Marketing Co., Ltd.