Half of Vietnamese students feel pessimistic about their job opportunities. Find more at http://www.di-onlinesurvey.com/

1. DI-MARKETING
VIETNAM EDUCATION REPORT
May 2015

2. 1
SCOPE OF WORK
 The survey was conducted to study about perspective of
Vietnamese toward studying University and monitor the
satisfaction of Vietnamese students on their schools’ quality.
 Methodology: Online survey
 Fieldwork time: 3 days (22/05/2015 to 24/05/2015)
 Sample size: N = 1,170
 Geography: 5 key cities:
• Ho Chi Minh, Ha Noi, Hai Phong, Da Nang, Can Tho

3. 2
KEY FINDINGS
• Students are dissatisfied with their schools’ quality
• Corruption ratio in schools are intimidatingly high
• Most graduates are pessimistic about job prospects
• They all wish to study abroad
• Japan is the 2nd top dreamland for overseas study

4. 3
What is your gender?
N=1170
DEMOGRAPHIC INFORMATION
33%
67%
0% 20% 40% 60% 80%
Male
Female
Where are you living?
N=1170
20%
2%
4%
1%
16%
57%
0% 20% 40% 60% 80%
Other
Can Tho
Da Nang
Hai Phong
Ha Noi
Ho Chi Minh
What is your highest education level?
N=1170
2%
2%
3%
8%
14%
15%
56%
0% 10% 20% 30% 40% 50% 60%
Refuse
Post graduate
Secondary school
Vocational
High school
College
University

5. 4
PART 2. VIETNAMESE’S PERSPECTIVE
TOWARD STUDYING UNIVERSITY

6. 5
What is your perspective toward studying university?
N=1170
ONLY 7% THINK STUDYING UNIVERSITY IS
THE ONLY WAY TO SUCCESS
34%
27%
35% 35%
30%
31%
32%
32% 29%
33%
24%
23%
24%
25%
22%
7%
11%
5% 7%
10%
4% 7%
3% 4% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-23 24-30 Over 30
Other
Study university is the only
way to help you success
Study university help you
enrich your knowledge but
not a successful career
Have university degree will
ensure you will have a
stable job
In order to success not
necessary to study
university
In past ten years, University entrance is the most important goal for Vietnamese because most
of them think that studying university is the only way to success

7. 6
Surprisingly, still 25% of Under 18 years old think that
it’s the shame for themselves and their family
What is your perspective toward failing to entrance university?
N=1170
FAILURE TO ENTER UNIVERSITY IS NO LONGER A BIG PROBLEM
31%
11%
30%
35%
30%
27%
9%
26%
30%
29%
26%
39%
28%
24%
24%
7%
25%
8%
4%
6%
5%
11%
4% 4%
7%
4% 5% 3% 3% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-23 24-30 Over 30
Your future will end
Other
It's the shame of
myself and family
Try again next year
Entrance college or
vocational school
No problem, it's
normal thing

8. 7
PART 3. EVALUATION ON THE QUALITY OF
VIETNAM EDUCATION SYSTEM

9. 8
2% 5% 2% 2% 3%
9%
9%
9% 9% 7%
31%
39%
33% 32%
25%
39%
27%
36%
39%
48%
9%
9% 10%
8%
7%
10% 11% 10% 9% 11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-23 24-30 Over 30
No idea
Much lower
Lower
Equal
Higher
Much higher
How do you evaluate the quality of Vietnam education system, as compared with
other countries in South East Asia?
N=1170
50% EVALUATE THAT VIETNAM EDUCATION QUALITY IS
LOWER THAN OTHER ASEAN COUNTRIES
As people grow up, they tend to have lower evaluation

10. 9
How do you evaluate the quality of Vietnam education system in comparison with
other countries in the world?
What is your highest education level?
N=1170
2% 2% 2% 2% 3%
5% 7% 5%
8%
2% 3% 6%
12% 10% 10%
14%
20%
11%
21%
41%
52%
41%
44% 47%
40%
33%
32%
28%
36%
22%
20%
33% 24%
8%
3% 6% 9% 8% 9%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational
school
High school Secondary
school
No idea
Much worse
Worse
Equal
Better
Much better
…EVEN LOWER EVALUATION WHEN COMPARING WITH WORLDWIDE

11. 10
How do you feel about your University/College/Vocational school’s education quality?
N=950
ONLY 27% PEOPLE FEEL SATISFIED WITH THEIR SCHOOL’S QUALITY
4% 3% 5% 4%
0%
23%
34%
25%
21%
10%
57%
52%
55%
59%
69%
14%
10%
13% 15%
22%
2% 0% 2% 1% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational school
Very unsatisfied
Unsatisfied
Neutral
Satisfied
Very satisfied

12. 11
How do you evaluate the education quality of your University/College/Vocational
school?
N=950
ONLY 2 IN 10 PEOPLE GIVE GOOD SCORE FOR THE EDUCATION
QUALITY OF THEIR SCHOOL
3% 3% 4% 4%
0%
19%
14%
21% 18%
12%
56%
55%
56%
55%
66%
18%
24%
17%
19% 23%
3% 3% 3% 3% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational school
Very bad
Bad
Neutral
Good
Very good

13. 12
4%
25%
31%
32%
42%
48%
54%
55%
59%
65%
70%
77%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Others
Lecturer teach too fast, can't catch up
It's hard to ask lecturer when student get difficulty in
understanding lecture
Don't treat cheating or plagiarism strictly
Lack of activities for students (contest, club,..)
Study program is poor
Tutor give poor lecture
Quality of lecturers is uneven
Poor infrastructure
Only care about quality of training, not care about quality of
student
Training massively but there is no clear direction for student
Only teach theory, don't have opportunity for student to practice
If choosing “Bad” or “Very bad”, what are the reasons?
N=179
LACKING OF PRACTICE AND CLEAR DIRECTION FOR STUDENTS ARE
THE TOP CAUSES OF DISATISFACTION

14. 13
Have your school ever had the issue that student have to give “bribery” to lecturer in
order to pass the courses?
N=950
SURPRISINGLY, 40% ADMITTED THEY HAVE SEEN OR EXPERIENCED
CORRUPTION IN THEIR SCHOOL
39%
21%
35%
49% 47%
37%
55%
40%
27% 28%
24% 24% 25% 23% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational school
I don't know
No
Yes
College (49%) and vocational school (47%) have higher corruption rate

15. 14
If you are student, how do you feel about your job opportunity after graduating?
N=340
EVEN WORSE, 50% THINK THEY CAN’T APPLY FOR A JOB
AFTER GRADUATING
6% 7% 4%
1% 1%
37%
40%
34% 44%
86%
8%
7%
13%
49%
60%
51%
40%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational
school
Can't apply for a job
Very hard to apply for a job
Hard to apply for a job
Will have job
Definitely will have job
Post graduate and university students are the most pessimistic

16. 15
PART 4. STUDENT LIFE

17. 16
If you are student, how much money do your family support for you monthly?
N=340
MOST VIETNAMESE STUDENTS RECEIVE $50-$150 MONTHLY FROM
THEIR FAMILIES SUPPORT
14% 14% 16% 14%
34% 34%
36%
29%
36% 37%
35%
14%
11% 11%
11%
29%
2%
75%
1%
0%
25%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational school
Over $350
$301 - $350
$251 - $300
$201 -$ 250
$151 - $200
$101 - $150
$50 - $100
Under $50

18. 17
Is that amount of money enough for you to spend?
N=340
MOST SAY THAT THE SUPPORTING MONEY FROM FAMILY IS ENOUGH
78%
100%
79% 82%
14%
22% 21% 18%
86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational school
No
Yes

19. 18
Beside studying, do you do part time job?
HALF OF VIETNAMESE STUDENTS ARE DOING PART TIME JOBS TO
SUPPORT THEIR LIFE
51%
46%
54%
49%
54%
46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
No
Yes
N=340

20. 19
Beside spending for food, what are the other expenditures?
N=340
HOWEVER, VERY LITTLE IS SPENT ON EXTRA LEARNING
31% 30%
38%
14%
26%
40%
26%
22%
29%
12% 11%
15%
29%
12%
0%
13%
11%
0%
11%
20%
12%
5%
14%
5%
20%
5% 5%
1%
20%
1%
14%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational school
Play game
Drinking
Dating
Other
Transportation
Extra learning (English
course,..)
Utility
Entertainment (coffee,
cinema,)
House rental

21. 20
What activity do spend the most time on per day?
IT SEEMS MAJORITY OF TIME IS SPENT ON ENTERTAINMENT,
WEBSURF AND FACEBOOK
23% 21% 24%
19%
19%
20%
19% 21%
18%
16% 16% 16%
12% 13% 12%
4% 3% 5%
3% 5% 2%
2% 0% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Sport
Dating
Play game
Other
Part time job
Facebook
Web surfing
Entertainment
Study

22. 21
How much time do you spend for studying per day?
30% SPEND 1-2 HOURS/DAY FOR STUDYING
12%
8%
14%
4%
6%
3%
16% 17%
16%
28% 32% 27%
14%
18%
13%
9%
9%
9%
7%
4%
8%
10%
6%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Over 5 hours
4 -5 hours
3 - 4 hours
2 - 3 hours
1 - 2 hours
30minutes - 1 hour
Less then 30 minutes
Only study when exam come
N=340

23. 22
PART 5. INTENTION TO STUDY ABROAD

24. 23
If have opportunity, do you want to study oversea?
What is your highest education level?
ALMOST ALL STUDENTS WISH TO STUDY ABROAD
85%
90% 86% 90%
80% 81%
67%
15%
10% 14% 10%
20% 19%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational schoolHigh schoolSecondary school
No
Yes
N=1170

25. 24
If yes, what country do you want to go the most?
What is your highest education level?
USA AND JAPAN ARE TOP CHOICES OF VIETNAMESE STUDENTS
32%
46%
30% 33%
26%
36% 39%
18%
12%
17%
20%
24%
27%
18%
11%
19%
12%
12%
5%
5%
8%
11%
8%
11%
9%
14%
14%
11%
7%
4%
7%
7%
9%
9%
9%
6%
8%
8%
5%
5%
5%5% 5% 3%
4%
9%
5%3% 4% 3% 4%
3%2% 4% 2% 3% 1%
1%1% 1% 1% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Post graduate University College Vocational schoolHigh schoolSecondary school
Italy
China
Russia
Others
Germany
New Zealand
Canada
France
Korea
UK
Australia
Japan
US
N=1170

26. 25
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand:
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110
o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing)
o Email: pimparima.p@di-mktg.com
o Contact number: +66 96 245 3656

27. 26
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541 | +62 822 1345 2555
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

28. 27