The document summarizes the results of a study about the travelling habits of Vietnamese people. Some key findings include: - 83% of Vietnamese people traveled somewhere in the last year, with the 26-30 age group traveling the most. - Half of Vietnamese travel at least once per month. Domestic trips within Vietnam are more common than international trips. - The most popular international destinations for Vietnamese travelers are countries in Asia. - Most Vietnamese spend between $50-500 on each trip. Older age groups tend to spend more than younger groups. - The preferred length of a trip is 3-5 days. Vietnamese usually travel with family members.

1. April 2015
DI-MARKETING
STUDY ABOUT TRAVELLING HABIT OF
VIETNAMESE

2. 1
83% 81% 84%
17% 19% 16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
No
Yes
Have you travelled anywhere since last year?
26-30 years old group travels the most comparing with other age groups
N=898 N=898
VIETNAMESE ARE TRAVELLING MORE AND MORE
SINCE 8 IN 10 HAVE TRAVELLED LAST YEAR
83%
72%
82%
90%
79%
17%
28%
18%
10%
21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
No
Yes

3. 2
51% 49% 52%
32% 33%
32%
13% 15% 12%
3% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
More than one/month
Once/month
2-3 months/ time
4-6 months/time
Once/year
A HALF OF VIETNAMESE TRAVEL AT LEAST ONCE PER YEAR
If yes, how frequent do you travel?
N=747

4. 3
MOST VIETNAMESE TRAVEL DOMESTICALLY
What kind of trip do you usually travel?
N=747
21% 22% 21%
79% 78% 79%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Domestic trip
International trip

5. 4
ASIAN COUNTRIES ARE THE FAVOURITE DESTINATIONS FOR AN
OVERSEA TRIP OF VIETNAMESE
If chose international trip, which place do you travel?
N=157
69%
65%
72%
14%
10%
16%
8%
12%
6%
6%
8%
5%
1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Africa
South America
Other
Australia/NZ
USA
Europe
Asia

6. 5
7 IN 10 VIETNAMESE SPEND $50 - $500 ON EACH TRIP
On average, how much do you spend on each trip?
N=747
11% 1%5%
6%
3% 6%
8%
15%
11%
9%
16%
25%
23% 17%
18%
30%
25%
23%
6% 26%
22%
21%
24%
28%
29%
23%
17%
6%
22%
13%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Under $50
$50 - under $150
$150 - under $250
$250 - under $500
$500 - under $1000
$1000 - under $1500
$1500 - under $2000
$2000 - under $2500
$2500 - $5000
Over $5000
Older age groups spend for travelling more than younger groups

7. 6
3-5 DAYS IS THE IDEALLY TIME FOR A TRIP
On average, how long do you spend for a trip?
N=747
22%
44%
26%
19% 16%
55%
44%
51% 61%
57%
16%
11%
16% 14%
18%
5% 6% 3% 7%
1% 1% 2% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
More than a month
3 - 4 weeks
2 - 3 weeks
1 - 2 weeks
5 - 7 days
3 - 5 days
Less than 3 days

8. 7
VIETNAMESE USUALLY TRAVEL WITH THEIR
FAMILY MEMBERS
Who do you travel with the most?
N=747
45%
72%
46%
34%
53%
21%
22%
30%
17%
9%
20%
12%
32%
22%
8% 6%
10% 11%
4% 6% 4% 5% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Others
Reference group
Alone
Colleague
Partners
Friends
Family

9. 8
WORD OF MOUTH AND SOCIAL NETWORK ARE THE MAIN SOURCE
FOR UPDATING TRAVELLING INFORMATION
What channels do you visit to update news about travelling?
N=747
66%
61%
66% 65% 67%
52%
44%
54%
57%
45%47%
39% 41%
53%
50%
36%
28%
32%
43%
34%32%
6%
34% 34%
30%
26%
11%
25%
27% 26%
22%
17%
24% 26%
16%
21% 22%
18%
29%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Grand Total Under 18 18-25 26-30 Over 30
Relatives/friends's recommendation Social network like facebook, twitter.. Website of tour agencies
Travelling forums Groups of same reference Coupons websites that sell tour
Newspaper/magazines Travel programme on TV Ourdoor advertising
Others

10. 9
30% 33%
25%
32%
37%
27% 22% 39% 27%
5%
24% 28%
19%
23%
31%
13%
11% 12% 11%
17%
4% 2% 4% 8%
2% 6% 2% 1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Other
Backpacker
Business trip
Visitting family/
friends/relatives
Touring travel
Group of backpackers
Pleasure travel
What kind of travelling do you love the most?
N=747
PLEASURE TRAVEL TYPE IS PREFERRED THE MOST

11. 10
VIETNAMESE TRAVELLERS PREFER TO TRAVEL BY AIRPLANE & CAR
What kind of transportation do you prefer the most for travelling?
N=747
37% 33%
38%
29%
27%
30%
21%
24%
19%
8% 10% 7%
2% 2%2% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Others
Ship
On foot
Train
Bike
Car
Airplane

12. 11
RELAXATION AND DISCOVERING ARE MAIN PURPOSES FOR
TRAVELLING
What are your purposes for travelling?
N=747
2%
3%
14%
19%
24%
27%
29%
30%
38%
41%
50%
60%
78%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Others
Business trip
Chase my dream
Adventurous
Learn a new language, new culture
Want to go to top visited places
Meet new people, make new friends
Learn survival skills
Learn new lessons
Holiday vacation
Try something new
Discover new places
To relax/refesh myself

13. 12
SIGHT SEEING AND TRY TYPICAL FOOD ARE THE FAVORITE
ACTIVITIES OF VIETNAMESE TRAVELLERS
What are your favorite activities when travelling?
N=747
2%
11%
20%
25%
28%
31%
32%
39%
43%
46%
57%
60%
73%
74%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
Learn new thing for my business
Theme parks
Mountain climbing
Dangerous adventure activities
Exchange culture, languages
Meet and make new friends
Learn new good experiences
Discover ancient history
Shopping
Relaxation
Beaches
Try typical food
Sight seeing

14. 13
PARIS IS THE MOST DESIRED DESTINATION OF VIETNAMESE
TRAVELLERS
Which places below do you desire to visit the most?
N=873
4%
1%
1%
1%
1%
1%
1%
2%
9%
10%
12%
13%
18%
27%
0% 5% 10% 15% 20% 25% 30%
Others
Istanbul - Turkey
Ubud - Indonesia
Prague - Czech Republic
St Petersburg - Russia
Zermatt - Switzerland
Cape Town Central - South Africa
Barcelorna - Spain
Hanoi - Vietnam
Bangkok - Thailand
London - UK
Rome - Italy
New York - US
Paris - France

15. 14
FINANCIAL PROBLEM IS THE MAIN ISSUE THAT MAKES VIETNAMESE
TRAVEL LESS
What issues that hold you back from travelling?
N=873
1%
2%
3%
4%
13%
21%
22%
22%
25%
35%
42%
47%
72%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Homesick
Others
Packing issues
Acrophobia
On medical treatment/healthcare
Too dangerous
Not a lonewolf person
Family business/ children
Visa issues
Haven't got any discount/promotion
Gaps in different cultures/languages
Too busy at work
Financial problem

16. 15
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992

17. 16
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

18. 17