Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Backpacking is the latest modern travel trend

1,680 views

Published on

Find more at:
http://www.di-onlinesurvey.com/

Published in: Lifestyle
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/zlTCz ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get the best essay, research papers or dissertations. from ⇒ www.HelpWriting.net ⇐ A team of professional authors with huge experience will give u a result that will overcome your expectations.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ⇒ www.WritePaper.info ⇐ is a good website if you’re looking to get your essay written for you. You can also request things like research papers or dissertations. It’s really convenient and helpful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I thought car auctions were only for dealers and I saved more than I expected. Thanks for showing me how to do it. ✄✄✄ https://url.cn/krOAnJTk
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I ordered in ⇒ www.HelpWriting.net ⇐ I know exactly that I can trust them.They can help you with any kind of assignment - from high school essay to PhD dissertation. On the left you can see a detailed list of our services. They can write from scratch according to your instructions.Edit and proofread your paper.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Backpacking is the latest modern travel trend

  1. 1. April 2015 DI-MARKETING STUDY ABOUT TRAVELLING HABIT OF VIETNAMESE
  2. 2. 1 83% 81% 84% 17% 19% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female No Yes Have you travelled anywhere since last year? 26-30 years old group travels the most comparing with other age groups N=898 N=898 VIETNAMESE ARE TRAVELLING MORE AND MORE SINCE 8 IN 10 HAVE TRAVELLED LAST YEAR 83% 72% 82% 90% 79% 17% 28% 18% 10% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 No Yes
  3. 3. 2 51% 49% 52% 32% 33% 32% 13% 15% 12% 3% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female More than one/month Once/month 2-3 months/ time 4-6 months/time Once/year A HALF OF VIETNAMESE TRAVEL AT LEAST ONCE PER YEAR If yes, how frequent do you travel? N=747
  4. 4. 3 MOST VIETNAMESE TRAVEL DOMESTICALLY What kind of trip do you usually travel? N=747 21% 22% 21% 79% 78% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Domestic trip International trip
  5. 5. 4 ASIAN COUNTRIES ARE THE FAVOURITE DESTINATIONS FOR AN OVERSEA TRIP OF VIETNAMESE If chose international trip, which place do you travel? N=157 69% 65% 72% 14% 10% 16% 8% 12% 6% 6% 8% 5% 1% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Africa South America Other Australia/NZ USA Europe Asia
  6. 6. 5 7 IN 10 VIETNAMESE SPEND $50 - $500 ON EACH TRIP On average, how much do you spend on each trip? N=747 11% 1%5% 6% 3% 6% 8% 15% 11% 9% 16% 25% 23% 17% 18% 30% 25% 23% 6% 26% 22% 21% 24% 28% 29% 23% 17% 6% 22% 13% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 Under $50 $50 - under $150 $150 - under $250 $250 - under $500 $500 - under $1000 $1000 - under $1500 $1500 - under $2000 $2000 - under $2500 $2500 - $5000 Over $5000 Older age groups spend for travelling more than younger groups
  7. 7. 6 3-5 DAYS IS THE IDEALLY TIME FOR A TRIP On average, how long do you spend for a trip? N=747 22% 44% 26% 19% 16% 55% 44% 51% 61% 57% 16% 11% 16% 14% 18% 5% 6% 3% 7% 1% 1% 2% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 More than a month 3 - 4 weeks 2 - 3 weeks 1 - 2 weeks 5 - 7 days 3 - 5 days Less than 3 days
  8. 8. 7 VIETNAMESE USUALLY TRAVEL WITH THEIR FAMILY MEMBERS Who do you travel with the most? N=747 45% 72% 46% 34% 53% 21% 22% 30% 17% 9% 20% 12% 32% 22% 8% 6% 10% 11% 4% 6% 4% 5% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 Others Reference group Alone Colleague Partners Friends Family
  9. 9. 8 WORD OF MOUTH AND SOCIAL NETWORK ARE THE MAIN SOURCE FOR UPDATING TRAVELLING INFORMATION What channels do you visit to update news about travelling? N=747 66% 61% 66% 65% 67% 52% 44% 54% 57% 45%47% 39% 41% 53% 50% 36% 28% 32% 43% 34%32% 6% 34% 34% 30% 26% 11% 25% 27% 26% 22% 17% 24% 26% 16% 21% 22% 18% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% Grand Total Under 18 18-25 26-30 Over 30 Relatives/friends's recommendation Social network like facebook, twitter.. Website of tour agencies Travelling forums Groups of same reference Coupons websites that sell tour Newspaper/magazines Travel programme on TV Ourdoor advertising Others
  10. 10. 9 30% 33% 25% 32% 37% 27% 22% 39% 27% 5% 24% 28% 19% 23% 31% 13% 11% 12% 11% 17% 4% 2% 4% 8% 2% 6% 2% 1% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 Other Backpacker Business trip Visitting family/ friends/relatives Touring travel Group of backpackers Pleasure travel What kind of travelling do you love the most? N=747 PLEASURE TRAVEL TYPE IS PREFERRED THE MOST
  11. 11. 10 VIETNAMESE TRAVELLERS PREFER TO TRAVEL BY AIRPLANE & CAR What kind of transportation do you prefer the most for travelling? N=747 37% 33% 38% 29% 27% 30% 21% 24% 19% 8% 10% 7% 2% 2%2% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Others Ship On foot Train Bike Car Airplane
  12. 12. 11 RELAXATION AND DISCOVERING ARE MAIN PURPOSES FOR TRAVELLING What are your purposes for travelling? N=747 2% 3% 14% 19% 24% 27% 29% 30% 38% 41% 50% 60% 78% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Others Business trip Chase my dream Adventurous Learn a new language, new culture Want to go to top visited places Meet new people, make new friends Learn survival skills Learn new lessons Holiday vacation Try something new Discover new places To relax/refesh myself
  13. 13. 12 SIGHT SEEING AND TRY TYPICAL FOOD ARE THE FAVORITE ACTIVITIES OF VIETNAMESE TRAVELLERS What are your favorite activities when travelling? N=747 2% 11% 20% 25% 28% 31% 32% 39% 43% 46% 57% 60% 73% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% Others Learn new thing for my business Theme parks Mountain climbing Dangerous adventure activities Exchange culture, languages Meet and make new friends Learn new good experiences Discover ancient history Shopping Relaxation Beaches Try typical food Sight seeing
  14. 14. 13 PARIS IS THE MOST DESIRED DESTINATION OF VIETNAMESE TRAVELLERS Which places below do you desire to visit the most? N=873 4% 1% 1% 1% 1% 1% 1% 2% 9% 10% 12% 13% 18% 27% 0% 5% 10% 15% 20% 25% 30% Others Istanbul - Turkey Ubud - Indonesia Prague - Czech Republic St Petersburg - Russia Zermatt - Switzerland Cape Town Central - South Africa Barcelorna - Spain Hanoi - Vietnam Bangkok - Thailand London - UK Rome - Italy New York - US Paris - France
  15. 15. 14 FINANCIAL PROBLEM IS THE MAIN ISSUE THAT MAKES VIETNAMESE TRAVEL LESS What issues that hold you back from travelling? N=873 1% 2% 3% 4% 13% 21% 22% 22% 25% 35% 42% 47% 72% 0% 10% 20% 30% 40% 50% 60% 70% 80% Homesick Others Packing issues Acrophobia On medical treatment/healthcare Too dangerous Not a lonewolf person Family business/ children Visa issues Haven't got any discount/promotion Gaps in different cultures/languages Too busy at work Financial problem
  16. 16. 15 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.hohai@di-marketing.com.vn o Contact number: +84 902-73-9944 • Thailand: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing) o Email: woon.k@di-mktg.com o Contact number: +66 092-282 7992
  17. 17. 16 CONTACT US • Singapore, Indonesia, Malaysia: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: pratama.hendry@dreamincubator.com.sg o Contact number: +65 6671 9290 | +65 8518 3870 • India: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
  18. 18. 17

×