Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ: Uber, GrabTaxi, AirBnB

1. Dr. Dinh Le Dat
ANTS Co-founder & CEO
dat@ants.vn | +84 91 2323 911
DATA-DRIVEN MARKETING
in SHARING ECONOMY
Định Hướng Dữ Liệu Trong
Nền Kinh Tế Chia Sẻ
HCMC, 08/2015

2. Confidential
Gartner - Data-driven marketing refers to
acquiring, analyzing and applying information
about customer and consumer wants, needs,
context, behavior and motivations.
Lexicon - Data-driven marketing refers to the marketing insights and decisions that arise from the
analysis of data about or from consumers.
ClickZ - Data-driven marketing requires marketers and their teams to be able to collect, integrate, and
analyze data from external and internal sources - competitive intelligence reports, global market
research, on-site and off-site customer activities, social interactions, and more.

3. Confidential
By trying to provide everything themselves, classical businesses miss out on the larger opportunity

4. Confidential
Communication Web 2.0 Social Media & Shared Economy

5. Confidential

6. Confidential
• Achieve customer intimacy
through data
• Design for simplicity and a
streamlined experience
• Actively listen to customers
and respond

7. Confidential
• Driver & User Experiences
• Real-time Traffic Data
• Dispatcher Optimization
• Scheduling
• Prediction
• …

8. ANTS | FPT Corporation / FPT Technology Innovation
Mobile: +84 91 2323 911 / Office: +84 8 7301 9199 / Fax: +84 8 7301 9199
FPT Building – 9th Floor, FPT Technology Innovation,
153 Nguyen Dinh Chieu Str., Ward 6, Dist.3, HCMC, Vietnam
Dat@ants.vn | http://ants.vn | http://fptventures.vn